Free e‑book

The LTV > CPI Playbook: Maximize Your Game’s Profitability

By Roberto Sbrolla, AppAgent’s Growth Team Lead

Get it first when we launch — Aug 27, 2025 • 09:00 CEST
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Instant access. No fluff — just practical steps to lift LTV and lower CPI.

The LTV > CPI Playbook cover

Why this Playbook matters

The heart of mobile game profitability lies in a simple equation: Lifetime Value (LTV) must exceed Cost Per Install (CPI). This playbook gives you the strategic tools used by top studios to push LTV up and drive CPI down — from creative strategy and UA testing to monetization levers and measurement.

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What you’ll learn

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How top‑performing studios build durable competitive advantages across LTV and CPI.
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The strategic tools & mindsets to navigate today’s UA, measurement, and creative landscape.
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How to make confident, data‑driven decisions that compound ROAS over time.

Implementation notes for developers.

Implementation notes:
  • Countdown target: 2025-08-27T09:00:00+02:00 (Europe/Ljubljana, CEST).
  • Before target, page shows .prelaunch; after target, it switches to .postlaunch. The body toggles state-prelaunch/state-postlaunch.
  • On successful form submit, redirect to /thank-you/. Fire GA4 event playbook_download on that page load.
  • Hook this form to your ESP/CRM (e.g., ActiveCampaign/HubSpot) by swapping handleSubmit() with the provider’s embed or API call.