{"id":46509,"date":"2024-06-13T14:54:00","date_gmt":"2024-06-13T12:54:00","guid":{"rendered":"https:\/\/webrixstudio.online\/aa\/?p=46509"},"modified":"2025-08-11T17:16:19","modified_gmt":"2025-08-11T15:16:19","slug":"how-to-find-a-game-market-fit-early-and-efficiently","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-find-a-game-market-fit-early-and-efficiently\/","title":{"rendered":"How to Find a Game-Market Fit Early and Efficiently"},"content":{"rendered":"\n<p>Welcome to <strong>Part Two of the Navigating Chaos Series! <\/strong>Over the course of three articles, we\u2019ll provide you with practical tips for developing a successful strategy for a mobile gaming studio.<\/p>\n\n\n\n<p><em><a role=\"button\"><strong class=\"open-popup\">Subscribe to our newsletter<\/strong><\/a> to be notified when the next article is published!<\/em><\/p>\n\n\n\n<p>The first part of this article zeroes in on the critical task of identifying your audience when developing a new game; I\u2019ll delve into the <strong>marketing<\/strong>, <strong>communication strategy<\/strong>, and <strong>the general process of finding<\/strong> <strong>the right appeal<\/strong>.<\/p>\n\n\n\n<p>While the importance of app stores has diminished, ad networks have become the new distribution platforms. Yet, the approach to game development hasn\u2019t adapted accordingly. Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Having a Low CPI is a Superpower<\/h2>\n\n\n<div class=\"wbx-testimonial\" itemscope itemtype=\"https:\/\/schema.org\/Review\">\n\t\t\t\t\t<div class=\"wbx-testimonial-image\">\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Joanna Marques\" itemprop=\"image\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-150x150.png 150w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-300x300.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-1024x1024.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-768x768.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-24x24.png 24w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-48x48.png 48w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40-96x96.png 96w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/11\/Untitled-design-40.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<blockquote class=\"wbx-testimonial-quote\" itemprop=\"reviewBody\">\n\t\t\t<p>Our marketing efforts became profitable 2 months after starting to work with AppAgent. They are very proactive in raising issues and suggesting solutions. Whenever we needed to adapt our strategy, they were the first to come up with different alternatives and help us make a decision. They are really fast and flexible and communication is exemplary.<\/p>\n\t\t<\/blockquote>\n\n\t\t\t\t\t<cite class=\"wbx-testimonial-cite\" itemprop=\"author\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n\t\t\t\t<strong itemprop=\"name\">Joana Marques<\/strong>\n\t\t\t\t\t\t\t\t\t<em class=\"wbx-testimonial-position\"> \u2014 Co-Founder, Joyglitch<\/em>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n\n\n<p>If you are trying to find an audience to fit your game, you may discover that it doesn\u2019t exist. Therefore, you should aim to create a game to fit an existing audience, and let the data guide you on what game to make.<\/p>\n\n\n\n<p>Finding an underserved audience and determining what type of game appeals to them\u2014casual yet with enough depth to ensure high LTV in the long term\u2014is critical for one big reason: it helps you achieve a competitive cost per install!<\/p>\n\n\n<div class=\"wbx-testimonial\" itemscope itemtype=\"https:\/\/schema.org\/Review\">\n\t\t\t\t\t<div class=\"wbx-testimonial-image\">\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/10\/Joaquin-Toro-etermax-client-image2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" itemprop=\"image\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/10\/Joaquin-Toro-etermax-client-image2-150x150.jpg 150w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/10\/Joaquin-Toro-etermax-client-image2.jpg 256w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<blockquote class=\"wbx-testimonial-quote\" itemprop=\"reviewBody\">\n\t\t\t<p>We valued AppAgent\u2019s ability to identify improvement opportunities and prioritize them in an orderly and judicious manner. They have a highly specialized team that was able to provide us with a fresh and unbiased perspective.<\/p>\n\t\t<\/blockquote>\n\n\t\t\t\t\t<cite class=\"wbx-testimonial-cite\" itemprop=\"author\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n\t\t\t\t<strong itemprop=\"name\">Joaquin Toro<\/strong>\n\t\t\t\t\t\t\t\t\t<em class=\"wbx-testimonial-position\"> \u2014 Chief Planning Officer at Etermax<\/em>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPI-Advantage-in-Mobile-Game-Development.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPI-Advantage-in-Mobile-Game-Development.webp\" alt=\"Illustration showing a road to success by focusing on CPI (Cost Per Install) and LTV (Lifetime Value) for mobile game market fit.\" class=\"wp-image-46508\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPI-Advantage-in-Mobile-Game-Development.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPI-Advantage-in-Mobile-Game-Development-300x200.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPI-Advantage-in-Mobile-Game-Development-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>I\u2019ll emphasize this point: achieving a proven cost efficiency in user acquisition is crucial.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matthewemery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matthew Emery<\/a> of Turbine Games Consulting shares his insights:<\/p>\n\n\n\n<p>\u201cYou need to solve CPI first, even before any prototyping or dev begins. To compete with incumbents in the ad auction, you need one of two things: a CPI advantage or an LTV advantage.\u201d<\/p>\n\n\n\n<p>While not easy, the first seems more realistic and can be established with some degree of confidence before building the product. The latter is expensive and can take years to prove, given the scope of a top-grossing game.<\/p>\n\n\n\n<p>CPI directly mirrors market interest and consists of the following variables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPM<\/strong>, which is defined by the market, reflects the price of the impression\/audience.<\/li>\n\n\n\n<li><strong>CTR<\/strong> indicates whether the ad\u2014or the game itself\u2014captures attention.<\/li>\n\n\n\n<li><strong>CVR<\/strong> reveals whether this attention translates into genuine interest and action, such as an install.<\/li>\n<\/ul>\n\n\n\n<p>\u201cWhen working on a new prototype, we intentionally use core gameplay in ads to measure the basic appeal,\u201d adds <a href=\"https:\/\/www.linkedin.com\/in\/ritvaeskelinen\/?originalSubdomain=fi\" target=\"_blank\" rel=\"noreferrer noopener\">Ritva Eskelinen<\/a> of Lightheart Entertainment, \u201cPrototyping and refining the look are done in parallel. We test theme, art, and characters as we progress but are cautious not to invest too much before we see the game has wings to fly.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When to Start with a Prototype and When to Use Ads that Simulate the Game?<\/h2>\n\n\n\n<p>So, should you begin with a prototype or with ads that \u201cfake\u201d the game, as Emery suggests? If you are developing a game with innovative core gameplay, it makes sense to begin with prototyping before conducting any market testing.<\/p>\n\n\n\n<p>Alternatively, if your game utilizes familiar mechanics but introduces a fresh meta, a new theme, or incorporates intellectual property, you should start with ads and focus on measuring CPI first.<\/p>\n\n\n\n<p>Here are some examples of creative directions that AppAgent explored for <a href=\"https:\/\/www.innogames.com\/\">InnoGames<\/a>\u2018 title, Sunrise Village.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"353\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Exploring-Creative-Directions-for-Sunrise-Village.gif\" alt=\"Showcase of creative theme explorations for the game Sunrise Village, including themes like Evil Grandpa Twin, Environmental, Magic Portal, and Wanted Grandpa.\" class=\"wp-image-46510\"\/><\/figure>\n\n\n\n<p>\u201cDespite the rising costs, UA testing is still an integral part of our development process [at Zynga]. Many big (and smaller) publishers have fake App Store accounts where they test early prototypes and measure the full funnel.<\/p>\n\n\n\n<p>Ideally, a team would do focus groups, use tools like PlaytestCloud, do UA creative testing and pretty much everything simultaneously to increase the speed with small self-contained teams that are laser-focused on finding the next big hit,\u201d concludes <a href=\"https:\/\/www.linkedin.com\/in\/pauladneves\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paula Neves<\/a>.<\/p>\n\n\n\n<p>For a studio that aims to stay in the game for years (pun intended), the cycle is never-ending. Old cash cows eventually start to lose steam, and sequels to successful games don\u2019t guarantee success due to unpredictable user acquisition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways From Part Two<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Addressing CPI first is crucial for gaining an advantage.<\/strong><\/li>\n\n\n\n<li><strong>LTV is secondary as it requires years of development.<\/strong><\/li>\n\n\n\n<li><strong>Prototyping and marketability tests go hand-in-hand.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The <a href=\"https:\/\/appagent.com\/blog\/how-to-develop-a-creative-strategy-for-a-new-mobile-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">final installment<\/a> of this series will focus on developing a creative strategy for a new game. Mike Lee from Jam City will offer valuable insights on leveraging game data to fuel the ideation process.<\/p>\n\n\n\n<p>Additionally, Mari Losonnen from Futureplay will reveal the time it takes to perfect a game\u2019s brand.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button elementor-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/webrixstudio.online\/aa\/contact\/\" style=\"background-color:#ffffff00\" target=\"_blank\" rel=\"noopener\">Let\u2019s grow your mobile game!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.<\/p>\n","protected":false},"author":3,"featured_media":46542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[336,76],"class_list":["post-46509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-mobile-advertising","tag-mobile-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find a Game-Market Fit Early and Efficiently<\/title>\n<meta name=\"description\" content=\"Learn how to find the perfect game-market fit for your mobile game. 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