{"id":46211,"date":"2024-04-30T10:37:00","date_gmt":"2024-04-30T08:37:00","guid":{"rendered":"https:\/\/webrixstudio.online\/aa\/?p=46211"},"modified":"2025-08-11T16:10:09","modified_gmt":"2025-08-11T14:10:09","slug":"2024-playbook-for-custom-product-pages","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/2024-playbook-for-custom-product-pages\/","title":{"rendered":"The Mobile Marketer\u2019s 2024 Playbook for Custom Product Pages"},"content":{"rendered":"\n<p>Curious about custom product pages for mobile games but unsure if they\u2019re the right fit for your app? Or maybe you\u2019ve encountered challenges while trying to implement them in the past?<\/p>\n\n\n\n<p>Let\u2019s dive into how mobile developers, especially those in the gaming industry, can benefit from <strong>Custom Product Pages (CPPs)<\/strong> on the App Store.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn by the time you finish this article:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What impact you can expect from CPPs<\/li>\n\n\n\n<li>Which verticals can experience the most significant uplift<\/li>\n\n\n\n<li>How to ideate and execute custom product pages effectively based on real-life examples<\/li>\n\n\n\n<li>How to select the best channel and understand the nuances of developing CPPs for each one<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>This article is beginner-friendly, but also offers advanced marketing managers and developers a fresh perspective on utilizing custom product pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Custom Product Pages?<\/h2>\n\n\n\n<p>A custom product page is Apple\u2019s App Store equivalent of a web landing page. CPPs provide additional versions of your default app store product page, allowing you to tailor content to different audiences and better align with their intentions.<\/p>\n\n\n\n<p>The purpose of a custom product page is to allow for different audiences to have a seamless experience, therefore optimizing the performance of paid user acquisition.<\/p>\n\n\n\n<p>Each custom page can feature <strong>unique screenshots<\/strong>, <strong>promotional text<\/strong>, and <strong>app previews<\/strong>, and you can create up to 35 custom pages per app.<\/p>\n\n\n\n<p>It\u2019s important to note that CPPs don\u2019t appear in direct search results on the App Store, but they can be highlighted on the Today, Games, and Apps tabs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On Which Channels Can Custom Product Pages Be Used?<\/h2>\n\n\n\n<p>The most common channels for using custom product pages are <strong>Apple Search Ads (ASA) <\/strong>and <strong>Meta<\/strong>.<\/p>\n\n\n\n<p>But you can also use CPPs with other acquisition channels, including your newsletter and SMS campaigns. When creating CPPs for these two major traffic sources, it\u2019s important to consider the different nature of their traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages for Apple Search Ads<\/h3>\n\n\n\n<p>The most common use case for ASA involves identifying a few clusters of keywords and creating a unique custom product page for each cluster.<\/p>\n\n\n\n<p>Putting in the right effort here can greatly enhance the Conversion Rate (CR), as the search results attract highly motivated traffic. This means that you\u2019re targeting users who are searching with specific intents or phrases in mind.<\/p>\n\n\n\n<p>If you can accurately visualize and match what people are searching for, your conversion rate will significantly improve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mech-Arena-Product-Page-and-CPP-Strategy-Overview.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mech-Arena-Product-Page-and-CPP-Strategy-Overview.webp\" alt=\"Comparison of Mech Arena's default product page and Custom Product Pages strategies highlighting features, keywords, and target audiences. Default page shows core game features; CPP 1 targets battle arena keywords for multiplayer positioning; CPP 2 focuses on transformer and robot-related keywords.\" class=\"wp-image-46221\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mech-Arena-Product-Page-and-CPP-Strategy-Overview.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mech-Arena-Product-Page-and-CPP-Strategy-Overview-300x169.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mech-Arena-Product-Page-and-CPP-Strategy-Overview-768x432.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: AppTweak | Example of Mech Arena\u2019s CPP<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages for Meta<\/h3>\n\n\n\n<p>Meta operates with a distinct user flow compared to search-based platforms. Here, users typically aren\u2019t searching with specific terms in mind but are instead scrolling through their feeds.<\/p>\n\n\n\n<p>The challenge is to align your store listing effectively with your ads, which necessitates a unique approach when creating a custom product page for Meta.<\/p>\n\n\n\n<p>For games advertised on Meta, the emphasis should be on <strong>aligning store listings with ads that cater to different player motivations<\/strong>. You can test various motivators and, in some cases, continue to tailor the CPP to specific user demographics, such as gender, age, and location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using Custom Product Pages to Track Installs<\/h3>\n\n\n\n<p>Another less obvious but practical use case for CPPs is tracking installs. This scenario is especially relevant for startups and smaller developers who may not have a Mobile Measurement Partner (MMP) yet but are interested in exploring the Apple Search Ads channel.<\/p>\n\n\n\n<p>Without an MMP, access to detailed bottom-funnel data, such as keyword-level insights from Apple Search Ads, is unavailable. This restricts your ability to determine which keywords are most effective and which you should pause, information crucial for assessing channel profitability.<\/p>\n\n\n\n<p>However, by using CPPs within Apple Search Ads campaigns, User Acquisition (UA) and App Store Optimization (ASO) practitioners can access crucial bottom-funnel metrics like proceeds, in-app purchases, and paying users via the App Store Connect Analytics. These metrics give you a valuable snapshot of your CPP efforts\u2019 effectiveness.<\/p>\n\n\n\n<p>Since this approach primarily aims to access bottom-funnel metrics rather than improving conversion rates, creating unique custom product pages isn\u2019t necessary; you can effectively use the default app store product page as a CPP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who Can Benefit from Custom Product Pages?<\/h3>\n\n\n\n<p>Since Apple rolled out the CPP feature on the App Store in 2021, there\u2019s been a lot of buzz. But has it truly lived up to its initial hype?<\/p>\n\n\n\n<p>Our recent analysis using AppTweak revealed that <strong>50% of the top 100 grossing games are employing custom product pages<\/strong>. This statistic emphasizes that CPPs have indeed become a critical component of paid UA strategies for many mobile game developers.<\/p>\n\n\n\n<p>Games in categories such as <strong>casual, puzzle, match-3, trivia, casino, strategy, role-playing, merge<\/strong>, and <strong>RPG<\/strong> most commonly utilize CPPs. This makes sense, given that these games appeal to a broad audience with diverse motivations\u2014from relaxation and stress relief to a pursuit of progression and achievements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Number-of-Games-Using-CPPs-by-Category-Card-Casino-Puzzle.webp\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Number-of-Games-Using-CPPs-by-Category-Card-Casino-Puzzle.webp\" alt=\"Bar chart showing categories of games using Custom Product Pages, with top categories as Card, Casino, and Puzzle. Keywords with the highest CPPs include casino, slots, and poker. Data shows Game Card and Game Casino leading in CPP usage.\" class=\"wp-image-46235\" style=\"width:840px;height:auto\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Number-of-Games-Using-CPPs-by-Category-Card-Casino-Puzzle.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Number-of-Games-Using-CPPs-by-Category-Card-Casino-Puzzle-300x300.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Number-of-Games-Using-CPPs-by-Category-Card-Casino-Puzzle-150x150.webp 150w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Number-of-Games-Using-CPPs-by-Category-Card-Casino-Puzzle-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Speaking of expected impact, data from <a href=\"https:\/\/www.apptweak.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">AppTweak<\/a> shows a positive correlation between the use of CPPs and revenue per download in the gaming industry.<\/p>\n\n\n\n<p>This trend occurs because games with high Lifetime Value (LTV) can afford the investment in the comparatively expensive Apple Search Ads and effectively integrate this channel with CPPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Correlation-Between-CPPs-and-Revenue-per-Download-Game-Categories.webp\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Correlation-Between-CPPs-and-Revenue-per-Download-Game-Categories.webp\" alt=\"Scatter plot showing the correlation between CPPs (Custom Product Pages) and revenue per download across various game categories. Highlights that Game Card and Game Casino categories have the highest revenue per download, with a positive trend line indicating increased revenue with more CPPs.\" class=\"wp-image-46244\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Correlation-Between-CPPs-and-Revenue-per-Download-Game-Categories.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Correlation-Between-CPPs-and-Revenue-per-Download-Game-Categories-300x300.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Correlation-Between-CPPs-and-Revenue-per-Download-Game-Categories-150x150.webp 150w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Correlation-Between-CPPs-and-Revenue-per-Download-Game-Categories-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>As expected, the largest uplift is visible in the top funnel metrics, such as Tap Through Rate (TTR), Conversion Rate, and Impression-to-Install Ratio (ITI).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPP-Impact-on-Generic-Ad-Group-TTR-CVR-ITI-Metrics-Comparison.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPP-Impact-on-Generic-Ad-Group-TTR-CVR-ITI-Metrics-Comparison.webp\" alt=\"Bar chart showing the impact of Custom Product Pages (CPP) on generic ad group performance, with metrics TTR (Tap-Through Rate), CVR (Conversion Rate), and ITI (Install-to-Install). Highlights include a 67.7% CVR for Custom Product Pages, with growth improvements across all metrics.\" class=\"wp-image-46245\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPP-Impact-on-Generic-Ad-Group-TTR-CVR-ITI-Metrics-Comparison.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPP-Impact-on-Generic-Ad-Group-TTR-CVR-ITI-Metrics-Comparison-300x300.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPP-Impact-on-Generic-Ad-Group-TTR-CVR-ITI-Metrics-Comparison-150x150.webp 150w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/CPP-Impact-on-Generic-Ad-Group-TTR-CVR-ITI-Metrics-Comparison-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Let\u2019s check out some of the most effective use cases for custom product pages within the mobile gaming segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical Use Cases for Custom Product Pages<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages Based on Player Motivators<\/h3>\n\n\n\n<p>Player motivators are key drivers behind why people play games and what keeps them engaged. Understanding these <a href=\"https:\/\/www.gamerefinery.com\/gamerefinery-player-motivations-archetypes\/\" target=\"_blank\" rel=\"noreferrer noopener\">player motivations and archetypes<\/a> is necessary for creating custom product pages that truly resonate with your target audience.<\/p>\n\n\n\n<p>For instance, \u2018thinkers\u2019 are drawn to games that offer cognitive challenges and milestones, while \u2018thrill seekers\u2019 are attracted to excitement and quick rewards.<\/p>\n\n\n\n<p>Let\u2019s explore a few real-case examples from top-grossing games to see how this can be applied effectively.<\/p>\n\n\n\n<p>To appeal to match-3 enthusiasts who enjoy merging and combining elements to progress in games, AppAgent produced custom screenshots for Merge Mansion by <a href=\"https:\/\/metacoregames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metacore<\/a>. These screenshots, particularly focused on the match-3 mechanism, are prominently featured in the first three images below.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" data-id=\"46250\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen-169x300.webp\" alt=\"Match and merge game screenshot showing various items arranged on a board, with a character standing and smiling on the right.\" class=\"wp-image-46250\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen-169x300.webp 169w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen-576x1024.webp 576w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen-768x1365.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen-864x1536.webp 864w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-Merge-Game-Match-Gameplay-Screen.webp 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" data-id=\"46249\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game-169x300.webp\" alt=\"Players participate in exciting events in the match and merge game, with characters enjoying an adventure in a colorful background.\" class=\"wp-image-46249\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game-169x300.webp 169w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game-576x1024.webp 576w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game-768x1365.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game-864x1536.webp 864w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-to-Upgrade-Feature-Match-Merge-Game.webp 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" data-id=\"46251\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators-169x300.webp\" alt=\"Players participate in exciting events in the match and merge game, featuring characters enjoying different seasonal scenes and activities.\" class=\"wp-image-46251\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators-169x300.webp 169w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators-576x1024.webp 576w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators-768x1365.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators-864x1536.webp 864w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Merge-Mansion-CPP-Based-on-Player-Motivators.webp 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" data-id=\"46247\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game-169x300.webp\" alt=\"Match and merge game screenshot showing various items to match on the board, with a character smiling on the side.\" class=\"wp-image-46247\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game-169x300.webp 169w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game-576x1024.webp 576w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game-768x1365.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game-864x1536.webp 864w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Win-Epic-Rewards-Match-Merge-Game.webp 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" data-id=\"46248\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay-169x300.webp\" alt=\"Game board interface in match and merge game, displaying various items on the board ready for matching and merging, with control options at the bottom.\" class=\"wp-image-46248\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay-169x300.webp 169w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay-576x1024.webp 576w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay-768x1365.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay-864x1536.webp 864w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Game-Board-Overview-Match-and-Merge-Gameplay.webp 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Here are the main keywords that were most likely used in the Generic campaign on ASA:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Games-Merge-Match-3.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"250\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Games-Merge-Match-3.webp\" alt=\"Table showing keywords related to merge games, including 'merge games' with a volume of 54 and max reach of 15,741; 'merge' with a volume of 51 and max reach of 10,823; 'match 3' with a volume of 34 and max reach of 1,516.\" class=\"wp-image-46273\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Games-Merge-Match-3.webp 600w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Games-Merge-Match-3-300x125.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: AppTweak | Keyword Volume<\/figcaption><\/figure>\n\n\n\n<p>For comparison, below are Merge Mansion\u2019s default screenshots on the App Store:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46280\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene-473x1024.webp\" alt=\"Scene from a story-driven game where characters Maddie and Grandma are in a luxurious mansion. Maddie asks, 'A Mansion!? What else are you hiding, Grandma?'\" class=\"wp-image-46280\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene-138x300.webp 138w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene-768x1664.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene-709x1536.webp 709w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Mansion-Scene.webp 886w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46279\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay-473x1024.webp\" alt=\"Match and merge gameplay screen featuring various items, with the character Maddie smiling and a board showing mergeable objects.\" class=\"wp-image-46279\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay-138x300.webp 138w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay-768x1664.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay-709x1536.webp 709w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Match-and-Merge-Gameplay.webp 886w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46283\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature-473x1024.webp\" alt=\"Before and after renovation of a mansion garden scene in a game, showing an overgrown area transformed into a beautiful, vibrant space.\" class=\"wp-image-46283\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature-138x300.webp 138w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature-768x1664.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature-709x1536.webp 709w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Renovate-the-Mansion-Feature.webp 886w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46281\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene-473x1024.webp\" alt=\"Gameplay scene featuring an island with hidden areas to unlock, showing a beach with overgrown and renovated sections.\" class=\"wp-image-46281\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene-138x300.webp 138w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene-768x1664.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene-709x1536.webp 709w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Scene.webp 886w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46282\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory-473x1024.webp\" alt=\"Inventory screen in a game, showing a variety of items and tools for players to discover, with instructions to tap an item for more information.\" class=\"wp-image-46282\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory-138x300.webp 138w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory-768x1664.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory-709x1536.webp 709w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Every-Item-Game-Inventory.webp 886w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Within Apple Search Ads, Metacore probably established a separate ad group targeting keywords like \u2018merge games\u2019, \u2018merge\u2019, and \u2018match 3\u2019.<\/p>\n\n\n\n<p>On the other hand, people interested in mystery or detective games would see completely different screenshots, which highlight the investigative aspect of the game.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whats-Grandma-Hiding-Police-Scene.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"600\" data-id=\"46293\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whats-Grandma-Hiding-Police-Scene.webp\" alt=\"Character Grandma sitting in a police car with a message on her hand that reads 'He is alive,' hinting at a mystery.\" class=\"wp-image-46293\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whats-Grandma-Hiding-Police-Scene.webp 338w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whats-Grandma-Hiding-Police-Scene-169x300.webp 169w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Reveal-Family-Secrets-Maddie-and-Ursula.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"600\" data-id=\"46291\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Reveal-Family-Secrets-Maddie-and-Ursula.webp\" alt=\"Scene showing characters Maddie and Ursula in a discussion about family secrets, with Ursula saying, 'Some secrets are best left buried, Maddie.\" class=\"wp-image-46291\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Reveal-Family-Secrets-Maddie-and-Ursula.webp 338w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Reveal-Family-Secrets-Maddie-and-Ursula-169x300.webp 169w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mansion-Full-of-Mysteries.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"600\" data-id=\"46295\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mansion-Full-of-Mysteries.webp\" alt=\"Scene showing Maddie and Ursula looking at a mysterious mansion, with Maddie exclaiming, 'A Mansion!? What else are you hiding, Grandma?'\" class=\"wp-image-46295\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mansion-Full-of-Mysteries.webp 338w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Mansion-Full-of-Mysteries-169x300.webp 169w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Bakery-Scene.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"600\" data-id=\"46292\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Bakery-Scene.webp\" alt=\"Scene in a bakery where Maddie and Ursula are interacting, with Maddie saying, 'Oh My! I think I put my hat in the oven and my cake in the hook!'\" class=\"wp-image-46292\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Bakery-Scene.webp 338w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-the-Story-Bakery-Scene-169x300.webp 169w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Gameplay.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"600\" data-id=\"46294\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Gameplay.webp\" alt=\"Gameplay scene featuring an island with hidden areas to unlock, showing a beach with overgrown and renovated sections.\" class=\"wp-image-46294\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Gameplay.webp 338w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Unlock-Hidden-Areas-Island-Gameplay-169x300.webp 169w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Here are the main keywords that were most likely used in the Brand campaign on ASA:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Mansion-and-Mansion.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"250\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Mansion-and-Mansion.webp\" alt=\"Table displaying keywords 'merge mansion' with volume 46 and max reach 15,596, and 'mansion' with volume 29 and max reach 1,666.\" class=\"wp-image-46299\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Mansion-and-Mansion.webp 600w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keyword-Table-Merge-Mansion-and-Mansion-300x125.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: AppTweak | Keyword Volume<\/figcaption><\/figure>\n\n\n\n<p>Another excellent example of CPP utilization comes from one of the most popular mobile games in the trivia category: Trivia Crack by <a href=\"https:\/\/www.etermax.com\/games\" target=\"_blank\" rel=\"noreferrer noopener\">Etermax<\/a>.<\/p>\n\n\n\n<p>By tweaking the messaging and visuals in its screenshots, Trivia Crack is likely trying to widen the range of keywords used in Apple Search Ads campaigns.<\/p>\n\n\n\n<p>By tweaking the messaging and visuals in its screenshots, Trivia Crack is likely trying to widen the range of keywords used in Apple Search Ads campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46305\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game-473x1024.webp\" alt=\"Trivia game challenge to prove intelligence, with a Ferris wheel backdrop.\" class=\"wp-image-46305\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Prove-How-Smart-You-Are-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46307\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game-473x1024.webp\" alt=\"Trivia game screen showing IQ scores for Mary (65) and Thomas (60).\" class=\"wp-image-46307\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Increase-Your-IQ-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46303\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge-473x1024.webp\" alt=\"Trivia question screen showing multiple-choice options with a claim that only 5% can answer correctly.\" class=\"wp-image-46303\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Only-5-Can-Answer-Trivia-Challenge.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46306\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge-473x1024.webp\" alt=\"Trivia game screen with another question challenging players to outperform others.\" class=\"wp-image-46306\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Can-You-Do-It-Better-Trivia-Challenge.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46304\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game-473x1024.webp\" alt=\"Encouragement to continue playing and training the brain, featuring a young couple.\" class=\"wp-image-46304\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Keep-Training-Your-Brain-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Here are the main keywords that were most likely used in the Generic&nbsp;campaign on&nbsp;ASA:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"325\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/keywords-table-brain-games-iq-games-brain-game-memory-game.webp\" alt=\"Table displaying keyword data for brain game-related searches, showing 'brain games' with a volume of 61 and max reach of 121,048, 'iq games' with a volume of 38 and max reach of 5,235, 'brain game' with a volume of 34 and max reach of 3,049, and 'memory game' with a volume of 27 and max reach of 1,148.\" class=\"wp-image-46309\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/keywords-table-brain-games-iq-games-brain-game-memory-game.webp 600w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/keywords-table-brain-games-iq-games-brain-game-memory-game-300x163.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Source: AppTweak | Keyword Volume<\/figcaption><\/figure>\n\n\n\n<p>For comparison, here are some of Trivia Crack\u2019s default screenshots on the App Store:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46312\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary-473x1024.webp\" alt=\"Trivia Crack's 10th-anniversary screen promoting smarter trivia.\" class=\"wp-image-46312\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Smarter-Trivia-Trivia-Crack-Anniversary.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46313\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge-473x1024.webp\" alt=\"Trivia game screen with a colorful wheel to sharpen the brain.\" class=\"wp-image-46313\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Sharpen-Your-Brain-Trivia-Challenge.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46314\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game-473x1024.webp\" alt=\"Trivia game interface boasting over a million questions across various topics.\" class=\"wp-image-46314\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Over-a-Million-Questions-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46311\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack-473x1024.webp\" alt=\"Trivia game featuring diverse topics like country music, US states, and Hollywood stars.\" class=\"wp-image-46311\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Fun-Topics-Trivia-Crack.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46315\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack-473x1024.webp\" alt=\"Trivia Crack screen encouraging daily learning with trivia.\" class=\"wp-image-46315\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Learn-Something-New-Every-Day-Trivia-Crack.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages Based on User Personas<\/h3>\n\n\n\n<p>Another strategy involves segmenting your users by age and gender and tailoring the custom product page specifically for each audience.<\/p>\n\n\n\n<p>For example, Trivia Crack targets older players by using photos of elderly users and highlighting in the text that the game is easy to play and beneficial for brain health.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46320\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away-473x1024.webp\" alt=\"Trivia game promoting daily trivia for brain health, with an elderly couple enjoying the game.\" class=\"wp-image-46320\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Trivia-a-Day-Keeps-the-Doctor-Away.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46321\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game-473x1024.webp\" alt=\"Trivia question screen featuring a music question about 'Rocky Mountain High'.\" class=\"wp-image-46321\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Quick-Simple-Gameplay-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46319\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game-473x1024.webp\" alt=\"Trivia game with categories like medical dramas, TV sitcoms, human body, and world wars.\" class=\"wp-image-46319\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Train-Your-Brain-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46318\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game-473x1024.webp\" alt=\"Trivia game screen with the option to play with friends in a head-to-head challenge.\" class=\"wp-image-46318\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Play-with-Friends-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46317\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game-473x1024.webp\" alt=\"Screen showing a player's progression level and achievements in trivia.\" class=\"wp-image-46317\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Follow-Your-Progression-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages Based on Seasonality<\/h3>\n\n\n\n<p>CPPs not only allow you to target a specific audience or showcase a particular feature, but they can also increase engagement and conversion rates by aligning with different seasons or holidays.<\/p>\n\n\n\n<p>This is especially important for more established games, as staying relevant to user trends is essential. Take Trivia Crack, for instance, where custom product pages were created specifically for Valentine\u2019s Day.<\/p>\n\n\n\n<p>Keep in mind that excitement typically begins to build a few weeks before the holiday, so it\u2019s best to plan your seasonal activities well in advance.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46326\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game-473x1024.webp\" alt=\"Trivia Crack promotion with the slogan 'The Love of Trivia is in the Air,' featuring happy players.\" class=\"wp-image-46326\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/The-Love-of-Trivia-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46323\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game-473x1024.webp\" alt=\"Trivia Crack screen encouraging players not to miss the trivia tour challenge.\" class=\"wp-image-46323\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Dont-Miss-the-Trivia-Tour-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46325\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game-473x1024.webp\" alt=\"Trivia game interface with a wheel to test players' knowledge.\" class=\"wp-image-46325\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Test-Your-Knowledge-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46324\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game-473x1024.webp\" alt=\"Trivia question screen with multiple-choice options and a prompt to answer many questions.\" class=\"wp-image-46324\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-Tons-of-Questions-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46327\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game-473x1024.webp\" alt=\"Trivia Crack screen introducing video-based trivia questions.\" class=\"wp-image-46327\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-Video-Trivia-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages for Re-Targeting<\/h3>\n\n\n\n<p>Custom product pages are not only useful for increasing conversion rates with new users but also act as a valuable tool for re-engaging users who have previously uninstalled the game.<\/p>\n\n\n\n<p>For example, if someone downloaded your game but later uninstalled it, CPPs can highlight new content that has been added since their last visit. Showcasing these updates on a custom product page can encourage users to give your app another try.<\/p>\n\n\n\n<p>For example, Trivia Crack uses a custom product page to promote its new \u2018social challenge\u2019 feature, aiming to increase engagement and bring back former users.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46330\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game-473x1024.webp\" alt=\"Group of smiling friends holding smartphones in a circle, featured as a promotional image for the new 'Challengers' trivia game mode, with the colorful trivia mascot and 'Challengers' logo at the bottom.\" class=\"wp-image-46330\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Challengers-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46333\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game-473x1024.webp\" alt=\"Screen offering players a chance to create and customize their own trivia challenges.\" class=\"wp-image-46333\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Your-Own-Trivia-Challenge-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46331\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-473x1024.webp\" alt=\"Trivia game screen with chat options to invite friends for trivia challenges.\" class=\"wp-image-46331\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-946x2048.webp 946w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Invite-Your-Squad-Trivia-Game-scaled.webp 1183w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46332\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game-473x1024.webp\" alt=\"Trivia game question about continents, encouraging players to answer and win.\" class=\"wp-image-46332\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Answer-and-Win-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46334\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge-473x1024.webp\" alt=\"Trivia challenge leaderboard screen showing rankings of players.\" class=\"wp-image-46334\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Whos-the-Boss-Trivia-Challenge.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Another strategy for re-engagement could be to evoke emotions or incorporate humor into friendly reminders about the game.<\/p>\n\n\n\n<p>In the CPPs shown below for Trivia Crack, the app\u2019s first three screenshots aim to stir emotions by featuring images of a sad person and a sad character.<\/p>\n\n\n\n<p>In the third screenshot, there\u2019s a reward offered for returning (a \u2018booster\u2019), and in screenshots 4-6, they highlight new features, giving former players a compelling reason to revisit and explore the game again.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46337\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder-473x1024.webp\" alt=\"Trivia game screen reminding the player that they are missed, with an option to find an opponent.\" class=\"wp-image-46337\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Miss-You-Trivia-Game-Reminder.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46339\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game-473x1024.webp\" alt=\"Trivia game screen encouraging players to join, with a VS mode option.\" class=\"wp-image-46339\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/We-Are-Waiting-for-You-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46341\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-473x1024.webp\" alt=\"Trivia game screen promoting the return of players to earn boosters.\" class=\"wp-image-46341\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-946x2048.webp 946w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Come-Back-for-Boosters-Trivia-Game-scaled.webp 1183w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46338\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game-473x1024.webp\" alt=\"Trivia game featuring a video trivia question asking 'Who sings Jaded?' with multiple-choice answers.\" class=\"wp-image-46338\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Discover-New-Video-Trivia-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"46340\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game-473x1024.webp\" alt=\"Screen promoting level-up rewards and progression in the trivia game, featuring enthusiastic players.\" class=\"wp-image-46340\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game-473x1024.webp 473w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game-139x300.webp 139w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game-768x1662.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game-710x1536.webp 710w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Level-Up-Now-Trivia-Game.webp 887w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Product Pages Connected to Mobile Ads<\/h3>\n\n\n\n<p>The primary aim of custom product pages is to streamline the user journey and reduce drop-off points.<\/p>\n\n\n\n<p>A particularly effective approach on Meta involves linking ads to the Custom Store Listing by using the same characters in both the ad and the screenshots on the Store page. This approach has been shown to <a href=\"https:\/\/mobilemarketingmagazine.com\/using-custom-product-pages-to-increase-paid-acquisition-campaigns-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost conversion rates by up to +55%<\/a> and decrease the Cost Per Install (CPI) by about +30%.<\/p>\n\n\n\n<p>The team at AppAgent was eager to put this strategy to the test with Sunrise Village, a popular simulation game by <a href=\"https:\/\/www.innogames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">InnoGames<\/a>. The video ad below highlights the mystery of Grandpa\u2019s secrets.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sunrise Village &quot;Wanted Grandpa&quot; Ad\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/i0XZPo3ynw4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When users click on the ad, the first App Store screenshots they see continue this narrative, featuring Grandpa and the mystery that surrounds him.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-10 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"46347\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster-1024x576.webp\" alt=\"Game screen featuring a wanted poster for a missing grandpa with clues like a magnifying glass, maps, and photos connected by red lines. Text reads 'Solve the Family Mystery.\" class=\"wp-image-46347\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster-1024x576.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster-300x169.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster-768x432.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster-1536x864.webp 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Solve-the-Family-Mystery-Wanted-Poster.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"46348\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene-1024x576.webp\" alt=\"Gameplay image showing a character exploring a grassy village area with rocks, treasures, and various items to uncover secrets. Text reads 'Uncover Village Secrets.'\" class=\"wp-image-46348\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene-1024x576.webp 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene-300x169.webp 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene-768x432.webp 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene-1536x864.webp 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/11\/Uncover-Village-Secrets-Exploration-Scene.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>This approach can also be effective with User-Generated Content (UGC) ads. If UGCs are performing well for your game, you can select the most effective one, get permission from the actor featured to use their photo, and integrate it into your custom product page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are Custom Product Pages the Right Fit for My Mobile Game?<\/h2>\n\n\n\n<p>So far, we\u2019ve been exploring the benefits of custom product pages, but an important question remains: If CPPs are such a valuable tool, why do only 50 of the top 100 grossing apps on the App Store use them?<\/p>\n\n\n\n<p>Before you implement custom product pages for your mobile game\u2019s App Store listing, consider these key points:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Suitability<\/h3>\n\n\n\n<p>CPPs are not always beneficial for every type of game. For example, hyper-casual games, which often lack diverse keyword clusters, may not see much benefit from using CPPs on Apple Search Ads. However, platforms like Meta or Snapchat are more versatile, and nearly any game can benefit from using CPPs there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Investment of Time and Resources<\/h3>\n\n\n\n<p>Setting up even a single custom product page requires significant effort. Expect to invest about 5 to 10 hours of work, with coordination across various team members.<\/p>\n\n\n\n<p>This process involves several steps: developing a hypothesis, conducting initial research, briefing the designer, handling production, submitting the custom product page for review, and setting up the campaign.<\/p>\n\n\n\n<p>Even tasks that seem straightforward, such as submitting the CPP, can become time-consuming. This often involves several hours of work, dealing with rejections or technical issues on App Store Connect.<\/p>\n\n\n\n<p>While these investments are often worth it in the long run, it\u2019s important to carefully consider them before launching any initiatives with CPPs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Should I Approach the CPP Ideation Process?<\/h2>\n\n\n\n<p>The strategy for creating custom product pages often differs based on the channel they will be used in. For Apple Search Ads, we generally take four main approaches, including:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KEYWORD SEGMENTATION<\/h3>\n\n\n\n<p>Tailor your custom product pages to the game\u2019s different features and potential audiences.<\/p>\n\n\n\n<p>For example, as noted by AppTweak, Trivia Crack targets specific niches such as \u201ctrivia games\u201d and broader categories like \u201cIQ game\u201d or \u201cpuzzle game.\u201d<\/p>\n\n\n\n<p>For example, as noted by AppTweak, Trivia Crack targets specific niches such as \u201ctrivia games\u201d and broader categories like \u201cIQ game\u201d or \u201cpuzzle game.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience Segmentation<\/h3>\n\n\n\n<p>Customize your CPPs to cater to different user demographics like gender, age, or other factors, particularly for games that appeal to a broad audience. Creating separate CPPs for each demographic segment can significantly boost engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incorporate Successful Creatives<\/h3>\n\n\n\n<p>Identify creative content that has performed exceptionally well on other channels and emulate its design, core message, and tone in your CPPs. Testing these versions against the default custom product page can help pinpoint the most effective strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitor Review Analysis<\/h3>\n\n\n\n<p>Conduct preliminary research on competitor reviews to identify user concerns and preferences. Highlighting how your game effectively addresses these issues can serve as a unique selling point.<\/p>\n\n\n\n<p>Additionally, observe and test design elements that have proven successful for competitors to further refine your own strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can Custom Product Pages be Used as a Replacement for PPO?<\/h2>\n\n\n\n<p>Some ASO and UA practitioners are opting to use custom product pages over Product Page Optimization (PPO) for conducting A\/B tests. This is an interesting strategy as it allows you to target specific countries beyond just locales, which is a known limitation of PPO.<\/p>\n\n\n\n<p>However, this method has several disadvantages. For example, custom product pages are only visible to users with iOS 15.2 or later, as that\u2019s when the feature was introduced, which leaves us unsure about who is seeing the default pages.<\/p>\n\n\n\n<p>Additionally, the performance between paid and organic traffic can differ greatly. Strategies that are effective for paid traffic may not translate well to organic traffic, and with Apple Search Ads, it\u2019s challenging to distribute traffic evenly between the default page and CPPs. As a result, custom product pages often end up using a substantial portion of the advertising budget.<\/p>\n\n\n\n<p>Despite these challenges, if a consistent trend is observed across various channels, it might be worthwhile to conduct a re-test with PPO to validate these findings. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Brief Overview of Custom Product Pages<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Where you can use CPPs:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main Channels<\/strong>: Apple Search Ads (ASA) and Meta.<\/li>\n\n\n\n<li><strong>Less Popular<\/strong> Channels: TikTok, Snapchat, Ironsource, and Moloco.<\/li>\n\n\n\n<li><strong>Unusual Case<\/strong>: As an alternative to MMPs, primarily for startups.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Main use cases for CPPs:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Based on Player Motivators<\/strong>: Target individuals with varying reasons for playing, such as social interaction, mastery, or exploration.<\/li>\n\n\n\n<li><strong>Based on User Personas<\/strong>: Segment users based on specific criteria like gender, age, or location.<\/li>\n\n\n\n<li><strong>Based on Seasonal Events<\/strong>: Utilize CPPs to tap into holiday excitement and boost audience engagement.<\/li>\n\n\n\n<li><strong>For Re-Targeting<\/strong>: Encourage users who have uninstalled the game to return by highlighting new updates or offering rewards for coming back, giving them a reason to reconsider the game.<\/li>\n\n\n\n<li><strong>Connected to Ads<\/strong>: Create a cohesive user experience by aligning the main themes of your ads with your store listing, reducing drop-off points.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Before diving into CPPs, consider the following:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solid Hypothesis<\/strong>: Do you have a well-founded hypothesis for creating CPPs, such as catering to diverse features and distinct user segments? If not, the investment of time and money might not be worthwhile.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CPP Ideation Process:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience Segmentation<\/strong>: Tailor your pages to specific user demographics to enhance engagement.<\/li>\n\n\n\n<li><strong>Incorporate Successful Creatives<\/strong>: Use creative elements that have proven effective in other campaigns to enhance your custom product pages.<\/li>\n\n\n\n<li><strong>Competitor Review Analysis<\/strong>: Study competitor strategies to understand what works and what doesn\u2019t, and adapt your approach accordingly.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-40a92a1b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button elementor-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/webrixstudio.online\/aa\/contact\/\" style=\"background-color:#ffffff00\" target=\"_blank\" rel=\"noopener\">Let\u2019s grow your mobile game!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gain a better understanding of how mobile game publishers can benefit from Custom Product Pages (CPPs) and what impact they can expect.<\/p>\n","protected":false},"author":21,"featured_media":46212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[81,27,67,76],"class_list":["post-46211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aso","tag-app-marketing","tag-app-store-optimization","tag-aso","tag-mobile-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Mobile Marketer\u2019s 2024 Playbook for Custom 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