{"id":4026,"date":"2021-06-03T13:26:33","date_gmt":"2021-06-03T11:26:33","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/?p=4026"},"modified":"2024-10-13T01:48:03","modified_gmt":"2024-10-12T23:48:03","slug":"how-to-analyze-app-users-and-game-players-motivation","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-analyze-app-users-and-game-players-motivation\/","title":{"rendered":"Motivation-Based Creatives: How to Conduct USer &amp; Game Player Analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4026\" class=\"elementor elementor-4026\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a0c90e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a0c90e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c25fa33\" data-id=\"c25fa33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1a255 elementor-widget elementor-widget-text-editor\" data-id=\"9d1a255\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c78a7b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c78a7b3\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c74db\" data-id=\"a6c74db\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-b96f07b elementor-widget elementor-widget-text-editor\" data-id=\"b96f07b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><i>This is part one of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0<\/i><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6293c elementor-widget elementor-widget-image\" data-id=\"4b6293c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative Series 1: Audience Analysis\" data-elementor-lightbox-description=\"creative-series-1-audience-analysis.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NTIsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcLzEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"130\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/1-1024x167.png\" class=\"attachment-large size-large wp-image-12852\" alt=\"Creative Series 1: Audience Analysis\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/1-1024x167.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/1-300x49.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/1-768x125.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/1-1536x250.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/1.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697b779 elementor-widget elementor-widget-text-editor\" data-id=\"697b779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Download the <b><a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a> <\/b>today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4839739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4839739\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e3ba9\" data-id=\"34e3ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-709a1aa elementor-widget elementor-widget-spacer\" data-id=\"709a1aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17182b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17182b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-473369b\" data-id=\"473369b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8926d3f elementor-widget elementor-widget-text-editor\" data-id=\"8926d3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>In this article, you will learn:<\/b><\/p><ul><li>The pivotal role of user motivators in mobile marketing.<\/li><li>Effective methods to identify what motivates your users.<\/li><li>Practical application of these insights in crafting a motivation-based creative strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fd060f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fd060f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1324251\" data-id=\"1324251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1f2e54 elementor-widget elementor-widget-heading\" data-id=\"f1f2e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE IMPORTANCE OF PLAYER AND USER Motivation ANALYSIS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788106c elementor-widget elementor-widget-text-editor\" data-id=\"788106c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to Gonzalo Fasanella, the Chief Marketing Officer (CMO) of Tactile Games, a crucial factor behind Lily&#8217;s Garden&#8217;s success on the top 100 grossing charts in the US, with around $220K in daily revenues (as reported by <a href=\"https:\/\/apptica.com\/\" target=\"_blank\" rel=\"noopener\">Apptica<\/a>), is their deep understanding of players&#8217; motivators. To gain valuable insights that couldn&#8217;t be obtained from game analytics alone, Gonzalo introduced focus groups into the creative process, as he shared in the Deconstructor of Fun podcast.<\/p>\n<p>In the digital space, marketers often rely on vague demographic data, believing that platforms like Facebook will find the right audience for them.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">However, regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motivators, and know how they decide where to invest their precious time and money.\u00a0<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">With the impact of IDFA deprecation further affecting targeting accuracy, this understanding becomes more critical than ever before.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-457efb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"457efb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd45570\" data-id=\"cd45570\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2269cb elementor-widget elementor-widget-heading\" data-id=\"b2269cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Conduct User Analysis for Motivation-Based Creatives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b02b9 elementor-widget elementor-widget-text-editor\" data-id=\"60b02b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To achieve success in the highly competitive mobile market, publishers must capture users&#8217; attention and convey a message that deeply connects with them. Instead of imposing our ideas on customers, our aim is to create what they genuinely desire, isn&#8217;t that right?<\/p>\n<p><strong>Here are the 5 ways we uncover motivational drivers at AppAgent:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3875845 elementor-widget elementor-widget-heading\" data-id=\"3875845\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. FB AUDIENCE INSIGHTS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141deef elementor-widget elementor-widget-text-editor\" data-id=\"141deef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For non-gaming apps, our initial approach often involves using Facebook Audience Insights. Facebook provides a wealth of data from various popular Facebook pages. By selecting your primary competitor, you can gain valuable demographic information and insights into the interests of their followers, such as their preferred TV shows, shopping habits, and reading preferences.<\/p>\n<p>Let&#8217;s say your app falls within the fitness space. In this case, you might examine <a href=\"https:\/\/www.facebook.com\/ads\/audience-insights\/interests?act=78676707&amp;age=18-&amp;country=US&amp;interests=6009006352903\" target=\"_blank\" rel=\"noopener\">Runtastic<\/a> to discover that their married, middle-aged fans also follow BodyRockTV, participate in Spartan races, and frequently search for new challenges on Active.com.<\/p>\n<p>By gradually piecing together this information, we can create detailed personas that truly aid in understanding what motivates your customers to download your app or game.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927c5fa elementor-widget elementor-widget-heading\" data-id=\"927c5fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. App Store Review Mining<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b87af elementor-widget elementor-widget-text-editor\" data-id=\"29b87af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the simplest yet incredibly powerful sources of inspiration is tapping into user reviews on the app stores. By filtering out the negative reviews and complaints, you gain a clear window into understanding what your customers truly appreciate and what doesn&#8217;t resonate with them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1257078 elementor-widget elementor-widget-heading\" data-id=\"1257078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. INTERVIEWS WITH CUSTOMERS AND STREAMERS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a54592 elementor-widget elementor-widget-text-editor\" data-id=\"9a54592\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Making direct communication with your customers, as mentioned earlier with Tactile Games, holds immense value (listen to this <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/secrets-lilys-garden-lessons-from-perhaps-most-underrated\/id1241195252?i=1000505418134\" target=\"_blank\" rel=\"noopener\">interview with their CMO<\/a>). The significant advantage is the opportunity to delve deep and ask numerous &#8220;whys&#8221; to gain a comprehensive understanding of their perspective.<\/p>\n<p>Surprisingly, conducting interviews doesn&#8217;t have to be time-consuming. In my personal experience, <strong>patterns start to emerge after just 5-10 interviews<\/strong>. Once you stop learning anything new, it&#8217;s time to conclude the interviews and apply the fresh insights.<\/p>\n<p>The key to success lies in carefully selecting the people to interview. Prioritize segmentation to ensure unbiased results. Now you might wonder, &#8220;Where do I find users for interviews?&#8221; Look within your app, your Facebook or Twitch communities, or search for relevant groups online. Don&#8217;t hesitate to approach people and offer a remuneration, such as an iTunes Gift Card, for their time and input.<\/p>\n<p><em><strong>Expert Tip:<\/strong> Engage YouTubers by inviting them for a 90-minute session, either in your office or over a call. Bombard them with questions about their point of view as well as their fans&#8217; perspectives to gain valuable insights.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a140ab9 elementor-widget elementor-widget-heading\" data-id=\"a140ab9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Gamerefinery<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc24f4 elementor-widget elementor-widget-text-editor\" data-id=\"8dc24f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Helsinki-based game intelligence tool has developed <strong><a href=\"https:\/\/www.gamerefinery.com\/gamerefinery-player-motivations-archetypes\/\" target=\"_blank\" rel=\"noopener\">12\u00a0player motivations and 8 archetypes<\/a> <\/strong>based on 600 variables they map across 130,000 mobile games. Each game has its own diagram showing you the profile of core players for the given game compared to the category average.<\/p>\n<p>This tool provides an overview of preferred features and demographics, giving you a clear understanding of what players enjoy in a specific game. By cross-referencing with your direct competitors, you can start recognizing patterns that are not only valuable for marketing but also for the game design itself.<\/p>\n<p>The GameRefinery tool does have a downside: access to Player&#8217;s Archetypes is a paid feature, and it focuses solely on games. However, it can still serve as an excellent foundation for conducting your customer surveys and interviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a7a1b elementor-widget elementor-widget-heading\" data-id=\"95a7a1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Quantic Foundry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5d5db elementor-widget elementor-widget-text-editor\" data-id=\"8c5d5db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A market research company specializes in understanding gamer motivation. Players can participate in a 5-minute survey to receive their personalized gamer motivation profile. The <a href=\"https:\/\/apps.quanticfoundry.com\/profiles\/gamerprofile\/6f48722dec2740068f8550b171238723\/\" target=\"_blank\" rel=\"noopener\">outcome<\/a> is akin to GameRefinery, offering a visual representation of motivators with a comprehensive breakdown that aids in understanding the nuances of your gamer profile.<\/p>\n<p>For a swift start, consider having the game design lead and marketer fill out the survey from the perspective of core players. Then, compare the results. It can be interesting to identify any disparities between their views and engage in discussions about them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1290c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1290c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6c05c7\" data-id=\"d6c05c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa6ea0 elementor-widget elementor-widget-heading\" data-id=\"7aa6ea0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Apply Your Learnings Into a Solid Creative Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8012163 elementor-widget elementor-widget-text-editor\" data-id=\"8012163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hardest part comes only now &#8211;<strong> to find the intersections between the results of the research<\/strong>. What works for me is reviewing the inputs and adding layers of characteristics that fit together, enriching the basic player profile. Here&#8217;s how the final user profile looks in my head:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a5344 elementor-widget elementor-widget-image\" data-id=\"c3a5344\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"275\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-4-1024x352.jpg\" class=\"attachment-large size-large wp-image-26628\" alt=\"player motivators\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-4-1024x352.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-4-300x103.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-4-768x264.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-4-1536x528.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-4.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35b1c4 elementor-widget elementor-widget-text-editor\" data-id=\"b35b1c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This mental process helps outline 4 to 6 main user motivators. Once you have them identified, you can proceed to the next step: <strong>defining visual elements of your app or game that align with these motivators.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a392d elementor-widget elementor-widget-heading\" data-id=\"a1a392d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-Life examples of user analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f87310 elementor-widget elementor-widget-heading\" data-id=\"3f87310\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Gaming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef2424 elementor-widget elementor-widget-text-editor\" data-id=\"bef2424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Clash of Clans, we have identified various player motivators using the GameRefinery framework, such as <em>Social &#8211; Competing Against Others<\/em> and <em>Management &#8211; Strategic Planning<\/em>.<\/p>\n<p>One of the most powerful motivators is the sense of progression.<\/p>\n<p>To optimize the store listing or mobile ad, the focus should be on showcasing the village&#8217;s transformation from a simple field to the grandest town hall with strong defenses. Here&#8217;s a successful ad creative by AppAgent that effectively plays on the motivator of progression with an exciting twist:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880d34a elementor-widget elementor-widget-video\" data-id=\"880d34a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3z1YCAaHhPk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5db7ca elementor-widget elementor-widget-image\" data-id=\"c5db7ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"474\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-1-1.png\" class=\"attachment-large size-large wp-image-26629\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-1-1.png 852w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-1-1-300x178.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/pasted-image-0-1-1-768x455.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b197ee0 elementor-widget elementor-widget-heading\" data-id=\"b197ee0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Non-Gaming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1986d62 elementor-widget elementor-widget-text-editor\" data-id=\"1986d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A common motivator of job seekers is the desire to feel valuable and contribute to an appreciative company.<\/p>\n<p>AppAgent&#8217;s creative team crafted an ad for Pockethunt that resonates with the emotions users might experience in their current job, while also highlighting that true satisfaction lies in finding the perfect match:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3afa9 elementor-widget elementor-widget-video\" data-id=\"4b3afa9\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=zYIL2d-ANY4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6165c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6165c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9461a5\" data-id=\"e9461a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6577ce2 elementor-widget elementor-widget-heading\" data-id=\"6577ce2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing remarks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5319685 elementor-widget elementor-widget-text-editor\" data-id=\"5319685\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies often tend to be fixated on the competition, but their primary focus should be on understanding the customer. Discovering what motivates customers makes it easier to excite and convert them into loyal patrons.<\/p>\n<p>Relying solely on quantitative data is not enough; <strong>conducting qualitative research<\/strong> and <strong>understanding what truly drives people<\/strong> will provide a significant competitive edge. By delving into the emotions and needs of customers, companies can create more compelling products and experiences, ultimately leading to greater success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e4d059 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e4d059\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b56985\" data-id=\"2b56985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2b5109 elementor-widget elementor-widget-template\" data-id=\"a2b5109\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44583\" class=\"elementor elementor-44583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed0564 rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"8ed0564\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e3f04 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"52e3f04\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Mobile Ad Creatives eBook<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd09f2 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4fd09f2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>How to Design Ads and App Store Creatives<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739524d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"739524d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive guide to designing thumb-stopping visuals that will grow your user base and revenue.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3e26 elementor-widget elementor-widget-button\" data-id=\"09b3e26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webrixstudio.online\/aa\/mobile-ad-creatives-ebook\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55f0f7 elementor-widget elementor-widget-spacer\" data-id=\"c55f0f7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-710aa18a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"710aa18a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37f22a82\" data-id=\"37f22a82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5562155e elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"5562155e\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba25bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba25bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c798569\" data-id=\"c798569\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ea0ce elementor-widget elementor-widget-spacer\" data-id=\"93ea0ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28e485 saswpx elementor-widget elementor-widget-text-editor\" data-id=\"a28e485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>How to analyze app users&#8217; and game players&#8217; motivation?<\/h3><p class=\"p1\">The key to the success of your mobile app or game is to understand who are your players or users, what are their motivators and how they decide where to invest valuable time or even money.<\/p>\n<p class=\"p1\">These are the 5 ways how we mine motivational drivers:<br \/>1. FB audience insights<br \/>2. App Store reviews<br \/>3. Interviews with customers and streamers<br \/>4. GameRefinery<br \/>5. Quantic Foundry<\/p>\n<p class=\"p1\">This process leads to outlining 4-6 main motivators which help you to define visual elements of your app or game, matching these motivators.\u00a0<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motivators, and know how they decide where to invest their precious time and money. <\/p>\n","protected":false},"author":3,"featured_media":12691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,344,178],"class_list":["post-4026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-creative-series","tag-user-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Motivation-Based Creatives: How to Conduct USer &amp; Game Player Analysis - AppAgent<\/title>\n<meta name=\"description\" content=\"The first episode of the Mobile Marketing Creatives Series on how to best promote your app or game through thumb-stopping visuals. Click to learn details.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motivation-Based Creatives: How to Conduct USer &amp; Game Player Analysis - AppAgent\" \/>\n<meta property=\"og:description\" content=\"The first episode of the Mobile Marketing Creatives Series on how to best promote your app or game through thumb-stopping visuals. 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