{"id":3336,"date":"2020-08-05T14:19:53","date_gmt":"2020-08-05T12:19:53","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/?p=3336"},"modified":"2022-07-11T16:42:10","modified_gmt":"2022-07-11T14:42:10","slug":"tips-for-successful-mobile-marketing-on-tiktok","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/tips-for-successful-mobile-marketing-on-tiktok\/","title":{"rendered":"Tips for successful mobile marketing on TikTok"},"content":{"rendered":"\t\t
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To learn more about industry insights and best practices, sign up for the AppAgent newsletter <\/span>here<\/span><\/a>.<\/span><\/p>\n

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For some TikTok is the next big thing in mobile marketing. For others, it\u2019s a platform for youngsters that isn\u2019t quite ready for attention – yet. But, if you follow the growth of the platform closely, you will realise it\u2019s not for teens anymore. Today, big advertisers are already investing heavily into acquisition. One of them is Tom Nguyen.\u00a0<\/em><\/p>\n

Tom is exploring the potential for\u00a0TikTok advertising<\/b>\u00a0on his own, without the support of an external agency. In this exclusive interview, he shares his unique insights and explains why you should consider TikTok advertising sooner rather than later – or risk getting left behind.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tTom Nguyen, UA Manager at Babil Games\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Babil Games is the major publisher in the MENA region, with their flagship title Nida Harb 3 being one of the top grossing games in the Gulf countries.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Before we delve into the detail, here are some things you need to know before reading our interview with Tom.<\/span><\/p>\n

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TikTok vs. Facebook, Instagram and Snapchat ads<\/h2>\n

\"\"<\/a>Specifics of Major Social Channels<\/em><\/p>\n

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And some basic facts about TikTok are summed up in our recent User Acquisition Guide For TikTok<\/a>. TikTok is all fun and games but \u2013 is it a place to do business? Let’s find out!<\/p>\n

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THE RIGHT TIKTOK MARKETING STRATEGY MATTERS<\/h2>\n

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Hey Tom, can you tell us how important creativity and entertainment are in TikTok videos?<\/em><\/strong>
I have to admit that the sheer amount of creativity on TikTok is second to none. Trend virality is a thing. That said, the vast majority of people are ‘only’ reproducing the currently most viral trends. Only a handful are being creative and setting the trends.
But all in all, yes, TikTok is best described as an entertaining platform.\u00a0<\/p>\n

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TikTok offers mobile app install campaigns but has ByteDance caught off all the bugs already, or is it still too soon for mobile teams to join the ride just yet?<\/em><\/strong>
ByteDance is proving that they know exactly what they are doing, and ‘mobile-first’ isn’t just an empty phrase to them.
Now, I have to admit; as a consumer, their algorithm is very solid \u2013 it can tell what content you like, and lean towards it very precisely, shaping itself around how you engage with it, and what you dislike.\u00a0
When it comes to the possible virality of the content, you can have zero followers, yet reach millions of impressions if your content has what it takes.
On the flip side, it also means TikTok kills your content pretty ruthlessly when it does not have a certain quality. And, as an advertiser, this is quite bad news. More often than not have I seen my ads just dying out after a certain amount of time, as they, quite logically, couldn’t compete with the hot and viral content of TikTok.
But no, ByteDance wasn’t able to catch all the bugs. But is it still worth investing the money and effort into adopting such a platform despite the issues? A million times: yes.<\/p>\n

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Does it make sense to retry creatives after some “down time” or once an ad is dead, does it stay that way forever?\u00a0<\/em><\/strong>Absolutely. To be technically correct, what’s dead isn’t the creative, but the ad from the algorithm perspective.\u00a0
Sometimes, a trick as simple as duplicating the same campaign will go a long way.<\/p>\n

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How many ads do you test on a weekly\/monthly basis if TikTok can kill your ad in no time?<\/em><\/strong>
Given the massive focus on the creative pipeline on our end, we are creating 4-5 creatives every week.<\/p>\n

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COPY AND CREATIVITY IN TIKTOK ADVERTISING<\/h2>\n

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Does ad copy matter at all? Compared to FB\/IG ads, how much more important is the visual compared to the content?<\/em><\/strong>
Copy matters on TikTok, but not in a conventional way. The copy – and ideally the whole ‘story’ – has to be part of the whole creative development process and implemented at the storyboard stage.\u00a0
What I mean by that is having the text popping up and out in the creative itself is by far the best – and most successful – approach I have tried so far.<\/p>\n

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Examples of some TikTok creatives:<\/em><\/p>\n

https:\/\/www.distractify.com\/p\/tiktok-games-to-play-at-school<\/a><\/em><\/p>\n

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