{"id":3226,"date":"2020-05-20T16:04:20","date_gmt":"2020-05-20T14:04:20","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/?p=3226"},"modified":"2022-08-10T11:57:27","modified_gmt":"2022-08-10T09:57:27","slug":"how-do-real-life-companies-use-lifetime-value-predictions","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-do-real-life-companies-use-lifetime-value-predictions\/","title":{"rendered":"How do real-life companies use lifetime value predictions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3226\" class=\"elementor elementor-3226\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-347c538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347c538\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dda756e\" data-id=\"dda756e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f130bf7 elementor-widget elementor-widget-text-editor\" data-id=\"5f130bf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Ever wondered how to set up a solid\u00a0<a href=\"https:\/\/appagent.com\/blog\/complete-guide-on-predictive-ltv-modeling\/\" target=\"_blank\" rel=\"noopener\"><b>Lifetime Value (LTV) model<\/b><\/a>\u00a0and predict the<b> Return on Investment (ROI) <\/b>for your app? No worries, we&#8217;ve got your back!<\/p>\n<p><\/p>\n<p>Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why <a href=\"https:\/\/www.linkedin.com\/in\/martinjelinek1\/\" target=\"_blank\" rel=\"noopener\">Martin Jelinek<\/a>, Head of Marketing at AppAgent, decided to map out how LTV predictions are being handled by top apps and games publishers and compare it with what we do at AppAgent for our clients. He aggregated the opinions of experts from companies such as Rovio, Hutch Games, Wargaming, Pixel Federation, Joom, Wolt, Blinkist and Kiwi.com. Then he presented his findings at the latest Mobile Growth Summit in Berlin.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Session record:\u00a0<\/span><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><\/figure>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8073bfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8073bfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d3d2ad\" data-id=\"6d3d2ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed9f4e elementor-widget elementor-widget-video\" data-id=\"9ed9f4e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=6KLoOC-eCYg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab87ab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab87ab3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4905ac3\" data-id=\"4905ac3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423b2b4 elementor-widget elementor-widget-text-editor\" data-id=\"423b2b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>Presentation:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-873e97b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"873e97b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-279b0f3\" data-id=\"279b0f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4db747d elementor-widget elementor-widget-text-editor\" data-id=\"4db747d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe title=\"LTV Predictions: How do real-life companies use them &amp; what can you learn from it?\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/hFgjWDheSVUPlV\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/AppAgent\/ltv-predictions-how-do-reallife-companies-use-them-what-can-you-learn-from-it\" title=\"LTV Predictions: How do real-life companies use them &amp; what can you learn from it?\" target=\"_blank\">LTV Predictions: How do real-life companies use them &amp; what can you learn from it?<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/AppAgent\" target=\"_blank\">AppAgent \/ Strategic &amp; Creative Mobile Marketing Agency<\/a><\/strong> <\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e59311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e59311\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-447c793\" data-id=\"447c793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10d08d elementor-widget elementor-widget-spacer\" data-id=\"a10d08d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2e9b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd2e9b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7921cc\" data-id=\"e7921cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249d4e1 elementor-widget elementor-widget-text-editor\" data-id=\"249d4e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re intro analytics then I recommend you to also read more on&nbsp;<b><a style=\"background-color: #ffffff;\" href=\"https:\/\/appagent.com\/blog\/2019\/08\/07\/how-to-calculate-the-customer-acquisition-cost-cac-for-your-mobile-application\/\">how to calculate customer acquisition cost<\/a>&nbsp;<\/b>for your mobile application, an article by my colleague Vit Volsicka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e13b7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e13b7a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caa2e1c\" data-id=\"caa2e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0351354 elementor-widget elementor-widget-spacer\" data-id=\"0351354\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed9bf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed9bf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54bad75\" data-id=\"54bad75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c855311 elementor-widget elementor-widget-text-editor\" data-id=\"c855311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\">\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ever wondered how to set up a solid\u00a0Lifetime Value (LTV) model\u00a0and predict the Return on Investment (ROI) for your app? No worries, we&#8217;ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, decided to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210],"tags":[187,188,88,184,168],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-lifetimevalue","tag-mobile-apps","tag-data-analysis","tag-mobile-games","tag-mobilemarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do real-life companies use lifetime value predictions - AppAgent<\/title>\n<meta name=\"description\" content=\"How to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app or game.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do real-life companies use lifetime value predictions - AppAgent\" \/>\n<meta property=\"og:description\" content=\"How to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app or game.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/how-do-real-life-companies-use-lifetime-value-predictions\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T14:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T09:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/05\/Snimek-obrazovky-2020-05-20-v-15.14.32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2564\" \/>\n\t<meta property=\"og:image:height\" content=\"1274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivana Fodorova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Fodorova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-do-real-life-companies-use-lifetime-value-predictions\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-do-real-life-companies-use-lifetime-value-predictions\/\",\"name\":\"How do real-life companies use lifetime value predictions - 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