{"id":3085,"date":"2020-04-01T13:20:41","date_gmt":"2020-04-01T11:20:41","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/?p=3085"},"modified":"2022-07-11T17:02:01","modified_gmt":"2022-07-11T15:02:01","slug":"user-acquisition-a-guide-for-tiktok","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/","title":{"rendered":"A Guide to User Acquisition on TikTok"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3085\" class=\"elementor elementor-3085\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2379802f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2379802f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e25c4e\" data-id=\"57e25c4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-212c30a elementor-widget elementor-widget-text-editor\" data-id=\"212c30a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">To learn more about industry insights and best practices, sign up for the AppAgent newsletter <\/span><\/i><a href=\"https:\/\/appagent.com\/blog\/#signup\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617335bd elementor-widget elementor-widget-text-editor\" data-id=\"617335bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h2 class=\"wp-block-heading\">A guide on how to use TikTok for marketing<\/h2>\n<p><\/p>\n<p>TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z &amp; Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems.\u00a0<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">TikTok for mobile app installs campaign<\/h2>\n<p><\/p>\n<p>The main factor that sets campaigns apart remains creative as it is the case with other networks. However, creatives on TikTok need to be native to the platform and not getting them right means a total failure of the campaigns.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Using TikTok for advertising<\/h2>\n<p><\/p>\n<p>In addition, creating campaigns on TikTok requires being in direct contact with an account manager and it involves a lot of bureaucracy: from increasing spend via email to completing forms for creating accounts.<\/p>\n<p><\/p>\n<p>However, all of this can be tackled with the right resources and information. Read more about TikTok below.\u00a0\u00a0<\/p>\n<p><\/p>\n<p><iframe src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTNBafdymymCAzX6bB5PlV2qSZHO_16uuf37nNpvVHXh09e-Lfd_BkpqLfA-xKdVT80l7qmeoOFyvI0\/embed?start=false&amp;loop=false&amp;delayms=3000\" width=\"960\" height=\"569\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-yt-playback-inspected-yegkb8lb3e14ep3z=\"true\"><\/iframe><\/p>\n<p><\/p>\n<p>Last update: April 9th 2020<\/p>\n<p><\/p>\n<p>Want to learn more about TikTok? Check these <a href=\"https:\/\/appagent.com\/blog\/2020\/08\/05\/tips-for-successful-mobile-marketing-on-tiktok\/\" target=\"_blank\" rel=\"noopener\">tips for successful mobile marketing on TikTok<\/a>.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7781393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7781393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b200f34\" data-id=\"b200f34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57cbebb elementor-widget elementor-widget-spacer\" data-id=\"57cbebb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259543c elementor-widget elementor-widget-text-editor\" data-id=\"259543c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. A guide on how to use TikTok for marketing TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z &amp; Millennials. As a marketer, this is a great way to reach young [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[172,173,149,174,175,176,177,58,178,179],"class_list":["post-3085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-useracquisition","tag-advertising","tag-audience","tag-creatives","tag-gen-z","tag-performance-marketing","tag-tik-tok-for-gaming","tag-tiktok","tag-ua","tag-user-acquisition","tag-young-audience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to User Acquisition on TikTok - AppAgent<\/title>\n<meta name=\"description\" content=\"If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to User Acquisition on TikTok - AppAgent\" \/>\n<meta property=\"og:description\" content=\"If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T11:20:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T15:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Clara Popescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Popescu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/\",\"name\":\"A Guide to User Acquisition on TikTok - AppAgent\",\"isPartOf\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03.png\",\"datePublished\":\"2020-04-01T11:20:41+00:00\",\"dateModified\":\"2022-07-11T15:02:01+00:00\",\"author\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/e3212f440efdc8754b9793f9f22884e0\"},\"description\":\"If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok.\",\"breadcrumb\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#primaryimage\",\"url\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03.png\",\"contentUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03.png\",\"width\":2048,\"height\":1024,\"caption\":\"AppAgent TikTok User Acquisition Guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webrixstudio.online\/aa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neza\u0159azen\u00e9\",\"item\":\"https:\/\/webrixstudio.online\/aa\/blog\/category\/nezarazene\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Guide to User Acquisition on TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/#website\",\"url\":\"https:\/\/webrixstudio.online\/aa\/\",\"name\":\"AppAgent\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webrixstudio.online\/aa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/e3212f440efdc8754b9793f9f22884e0\",\"name\":\"Clara Popescu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Clara-Popescu.png\",\"contentUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Clara-Popescu.png\",\"caption\":\"Clara Popescu\"},\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/author\/clara-popescu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Guide to User Acquisition on TikTok - AppAgent","description":"If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"A Guide to User Acquisition on TikTok - AppAgent","og_description":"If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok.","og_url":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/","og_site_name":"AppAgent","article_published_time":"2020-04-01T11:20:41+00:00","article_modified_time":"2022-07-11T15:02:01+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03-1024x512.png","type":"image\/png"}],"author":"Clara Popescu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Clara Popescu","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/","url":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/","name":"A Guide to User Acquisition on TikTok - AppAgent","isPartOf":{"@id":"https:\/\/webrixstudio.online\/aa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#primaryimage"},"image":{"@id":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03.png","datePublished":"2020-04-01T11:20:41+00:00","dateModified":"2022-07-11T15:02:01+00:00","author":{"@id":"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/e3212f440efdc8754b9793f9f22884e0"},"description":"If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok.","breadcrumb":{"@id":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#primaryimage","url":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03.png","contentUrl":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2020\/04\/APP_hero_03.png","width":2048,"height":1024,"caption":"AppAgent TikTok User Acquisition Guide"},{"@type":"BreadcrumbList","@id":"https:\/\/webrixstudio.online\/aa\/blog\/user-acquisition-a-guide-for-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webrixstudio.online\/aa\/"},{"@type":"ListItem","position":2,"name":"Neza\u0159azen\u00e9","item":"https:\/\/webrixstudio.online\/aa\/blog\/category\/nezarazene\/"},{"@type":"ListItem","position":3,"name":"A Guide to User Acquisition on TikTok"}]},{"@type":"WebSite","@id":"https:\/\/webrixstudio.online\/aa\/#website","url":"https:\/\/webrixstudio.online\/aa\/","name":"AppAgent","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webrixstudio.online\/aa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/e3212f440efdc8754b9793f9f22884e0","name":"Clara Popescu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/image\/","url":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Clara-Popescu.png","contentUrl":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Clara-Popescu.png","caption":"Clara Popescu"},"url":"https:\/\/webrixstudio.online\/aa\/blog\/author\/clara-popescu\/"}]}},"_links":{"self":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts\/3085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":0,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/media\/13395"}],"wp:attachment":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}