{"id":30235,"date":"2024-02-06T15:15:33","date_gmt":"2024-02-06T14:15:33","guid":{"rendered":"https:\/\/appagent.com\/?p=30235"},"modified":"2024-02-26T19:10:22","modified_gmt":"2024-02-26T19:10:22","slug":"mobile-app-onboarding-5-paywall-optimization-strategies","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/mobile-app-onboarding-5-paywall-optimization-strategies\/","title":{"rendered":"Mobile App Onboarding: 5 Paywall Optimization Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30235\" class=\"elementor elementor-30235\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b92f5c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b92f5c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c520ff9\" data-id=\"c520ff9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1437e26 elementor-widget elementor-widget-text-editor\" data-id=\"1437e26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5453b13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5453b13\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0406d5\" data-id=\"b0406d5\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-57fd5cf elementor-widget elementor-widget-text-editor\" data-id=\"57fd5cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><em>This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we will <i>provide insights<\/i>\u00a0into topics related to data, product optimization, and growth strategy.\u00a0<\/em><em><a href=\"https:\/\/appagent.com\/blog\/new-user-flow-types\/#link-subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a> to our newsletter to stay updated about future episodes.\u00a0<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc0195 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc0195\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b358b1a\" data-id=\"b358b1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486ee80 elementor-widget elementor-widget-heading\" data-id=\"486ee80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maximizing Revenue with Strategic In-App Subscription Models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fe0f3 elementor-widget elementor-widget-text-editor\" data-id=\"44fe0f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">In the United States, a whopping <\/span><a href=\"https:\/\/www.data.ai\/en\/insights\/market-data\/subscriptions-powering-mobile-apps\/?consentUpdate=updated\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">79% of the top 250 apps by spend<\/span><\/a><span data-color=\"transparent\"> generate revenue via in-app subscriptions. On iOS, this number is even higher &#8211; reaching an impressive 94%.<\/span><\/p><p><span data-color=\"transparent\">Despite this trajectory, it&#8217;s critical to have a strong monetization strategy in place to achieve a competitive Lifetime Value (LTV) that can unlock paid user acquisition at scale.<\/span><\/p><p><span data-color=\"transparent\">A key factor in increasing revenue is monetizing <\/span><em><span data-color=\"transparent\">most <\/span><\/em><span data-color=\"transparent\">of your app&#8217;s users. According to RevenueCat&#8217;s <\/span><a href=\"https:\/\/www.revenuecat.com\/state-of-subscription-apps-2023\/\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>State of Subscription Apps 2023<\/u><\/span><\/a><span data-color=\"transparent\">, less than 2% of app downloads result in paid subscriptions.<\/span><\/p><p><span data-color=\"transparent\">Failing to monetize early, specifically within the first few minutes or hours after installation, can lead to a substantial loss of potential revenue for subscription apps.\u00a0Understanding user behavior early on can significantly impact subscription rates.<\/span><\/p><p><span data-color=\"transparent\">Getting a user to subscribe is essential for a successful business. To achieve this first payment, it&#8217;s important to focus on a crucial element: the paywall.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bddeaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bddeaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e612bfb\" data-id=\"e612bfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa3f9e elementor-widget elementor-widget-heading\" data-id=\"5aa3f9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Mobile App Paywall?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83aca0c elementor-widget elementor-widget-text-editor\" data-id=\"83aca0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">A <b>mobile app paywall is a screen that restricts access to premium content or key features<\/b> within the app. Users must pay or subscribe to unlock these exclusive elements.<\/span><\/p><p data-pm-slice=\"1 1 []\">Below are a few examples of a paywall screen within an app onboarding flow:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0f003 elementor-widget elementor-widget-image\" data-id=\"fa0f003\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1024x683.png\" class=\"attachment-large size-large wp-image-30265\" alt=\"3 examples of mobile app paywalls\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-768x512.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Three mobile app paywalls for YouTube, Peanut, and Swiggy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb0522 elementor-widget elementor-widget-text-editor\" data-id=\"6fb0522\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to product optimization and mobile growth, it&#8217;s easy to get lost in the myriad of strategies and best practices.<\/p><p>This article includes five paywall experiments along with real examples from our work with subscription apps. These tests are easy to implement, and based on our experience, they have the potential to boost revenue by up to 40%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e00c35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e00c35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9fa785\" data-id=\"e9fa785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f90b50d elementor-widget elementor-widget-heading\" data-id=\"f90b50d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cheat Sheet: 5 Tests To Optimize Your App's Paywall<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb96d7 elementor-widget elementor-widget-text-editor\" data-id=\"6cb96d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">User behavior analysis can offer insights into optimizing this crucial touchpoint for better paywall conversion rates.&nbsp;<\/span><span data-color=\"transparent\">Below is a concise cheat sheet that includes five key testing ideas for optimizing your paywall strategy, as well as the potential uplift you can anticipate.<\/span><\/p>\n<p><span data-color=\"transparent\">Keep in mind that these benchmarks should be used as a general reference. Each mobile app is unique, and the impact of these tests may vary based on prior experiments and the existing optimization level of the paywall.<\/span><\/p>\n<p><span data-color=\"transparent\">You can also download the Cheat Sheet <a href=\"https:\/\/appagent.com\/download\/?cs5paywall\" target=\"_blank\" rel=\"noopener\"><b>HERE<\/b><\/a> to keep your paywall strategy easily accessible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21f977 elementor-widget elementor-widget-heading\" data-id=\"d21f977\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Strategic Paywall Placement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b3a1f elementor-widget elementor-widget-text-editor\" data-id=\"66b3a1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 5 []\"><li><p><strong><span data-color=\"transparent\">Expected Uplift: <\/span><\/strong><span data-color=\"transparent\">Up to +234% in conversion rate.<\/span><\/p><\/li><li><p><strong><span data-color=\"transparent\">Key Elements to Test:<\/span><\/strong><\/p><ul><li><p><span data-color=\"transparent\">Timing: Place the paywall after varying lengths of onboarding.<\/span><\/p><\/li><li><p><span data-color=\"transparent\">Location: Place the paywall where it will have a high visibility rate.<\/span><\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ec145 elementor-widget elementor-widget-heading\" data-id=\"55ec145\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Paywall Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f3528 elementor-widget elementor-widget-text-editor\" data-id=\"02f3528\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 5 []\"><li><p><strong>Expected Uplift<\/strong>: Up to +20% in conversion rate.<\/p><\/li><li><p><strong>Key Elements to Test<\/strong>:<\/p><ul><li><p>Introduce a pre-paywall page for a smoother transition.<\/p><\/li><li><p>Enhance user communication to reduce friction.<\/p><\/li><li><p>Implement a progression system within the paywall design.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655dae5 elementor-widget elementor-widget-heading\" data-id=\"655dae5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Paywall Length<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee61fd9 elementor-widget elementor-widget-text-editor\" data-id=\"ee61fd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 5 []\"><li><p><strong>Expected Uplift<\/strong>: Up to 65% in conversion rate; up to 12x in revenue.<\/p><\/li><li><p><strong>Key Elements to Test:<\/strong><\/p><ul><li><p><span data-color=\"transparent\">Compare the performance of longer, detailed paywalls versus shorter versions.<\/span><\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50087ef elementor-widget elementor-widget-heading\" data-id=\"50087ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Paywall First Impression &amp; Unique Selling Proposition (USP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d288a elementor-widget elementor-widget-text-editor\" data-id=\"e6d288a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 5 []\"><li><p><strong>Expected Uplift<\/strong>: Up to 20% boost in conversion rate.<\/p><\/li><li><p><strong>Key Elements to Test<\/strong>:<\/p><ul><li><p><span data-color=\"transparent\">Experiment with different USPs focusing on clear benefits (avoid feature-based USPs).<\/span><\/p><\/li><li><p><span data-color=\"transparent\">Utilize visually appealing designs to create a positive first impression.<\/span><\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324c384 elementor-widget elementor-widget-heading\" data-id=\"324c384\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Paywall Plans &amp; Pricing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1396e91 elementor-widget elementor-widget-text-editor\" data-id=\"1396e91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 5 []\"><li><p><strong>Expected Uplift<\/strong>: Up to 40% increase in revenue.<\/p><\/li><li><p><strong>Key Elements to Test<\/strong>:<\/p><ul><li><p><span data-color=\"transparent\">Apply a Price Sensitivity Meter to determine optimal pricing.<\/span><\/p><\/li><li><p><span data-color=\"transparent\">Experiment with various packaging options and decoy effects to enhance revenue potential.<\/span><\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb52d4d elementor-widget elementor-widget-text-editor\" data-id=\"cb52d4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Having outlined the basic concepts of each test, let&#8217;s now explore each one in more detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78cd95d elementor-widget elementor-widget-heading\" data-id=\"78cd95d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test #1: Strategic Paywall Placement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d1587 elementor-widget elementor-widget-text-editor\" data-id=\"48d1587\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How can you cleverly integrate the paywall into your mobile app onboarding process?<\/p><p>When deciding on the placement of the paywall, it&#8217;s important to consider two factors: its location and the timing of its introduction.<\/p><p>Displaying the paywall too early (<strong>timing<\/strong>), before the user experiences even a glimpse of the app&#8217;s value, may lead to losing potential loyal users.\u00a0<\/p><p>On the other hand, &#8216;hiding&#8217; the paywall (<strong>location<\/strong>) could result in missed opportunities to maximize revenue. It&#8217;s crucial to keep the paywall visible. Although it may seem pretty obvious, the paywall doesn&#8217;t always get the attention it requires, and developers hurt their revenue by not ensuring that it stands out.<\/p><p>We recommend taking these two dimensions into account when conducting A\/B testing related to the paywall. <b>The clear goal is to achieve a 100% visibility rate<\/b>, meaning ideally, everyone who opens the app should see the paywall at least once.<\/p><p>To illustrate the importance of the paywall location and timing, let&#8217;s explore a practical example from the AppAgent team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130bd18 elementor-widget elementor-widget-text-editor\" data-id=\"130bd18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/www.billdu.com\/invoices-android\/\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Billdu<\/u><\/span><\/a><span data-color=\"transparent\">, an invoicing app in the Finance category, streamlines billing for over 600,000 freelancers and small businesses. <\/span><\/p><p><span data-color=\"transparent\">Billdu\u2019s team approached AppAgent with the goal of increasing their app&#8217;s downloads as well as the number of paying users.\u00a0<\/span><\/p><p><span data-color=\"transparent\">AppAgent conducted a comprehensive growth audit, analyzing the user onboarding flow in detail, and recommended a prioritized list of experiments related to onboarding and the paywall.<\/span><\/p><p><span data-color=\"transparent\">Before beginning collaboration with AppAgent, the Billdu app featured a relatively brief onboarding process with just a few screens (see below), none of which adequately introduced the app&#8217;s benefits to new users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00356e7 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"00356e7\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;5&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/IMG_8579.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/IMG_8581.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/IMG_8580.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/IMG_8578.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/IMG_8577.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1070dd2 elementor-widget elementor-widget-text-editor\" data-id=\"1070dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The paywall was also &#8216;hidden&#8217; within the app&#8217;s settings. After completing the onboarding process, users were forced to navigate through an additional <\/span><em><span data-color=\"transparent\">three (!) <\/span><\/em><span data-color=\"transparent\">steps to encounter the subscription plan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed373b3 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"ed373b3\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;4&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Screen-1.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Screen-2.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Screen-3-1.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/IMG_9332.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee114f8 elementor-widget elementor-widget-text-editor\" data-id=\"ee114f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">AppAgent&#8217;s primary hypothesis involved strategically using mobile onboarding to emphasize the app&#8217;s value and adjust the placement of the paywall. <\/span><\/p><p><span data-color=\"transparent\">The app onboarding process consisted of these two simple steps:<\/span><\/p><p data-pm-slice=\"1 1 []\"><strong><span data-color=\"transparent\">Step 1: <\/span><\/strong><span data-color=\"transparent\">Improve the First Time User Experience (FTUE) by highlighting the value and benefits during onboarding.<\/span><\/p><p><strong><span data-color=\"transparent\">Step 2:<\/span><\/strong><span data-color=\"transparent\"> Ensure that most existing users see the paywall by placing it immediately after the onboarding process.\u00a0This way, users have sufficient time to explore the app, and purchasing a subscription doesn&#8217;t require additional effort.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-042b35b elementor-widget elementor-widget-image\" data-id=\"042b35b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAyODYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL0NvcHktb2YtQy1CaWxsZHUtT25ib2FyZGluZy1yZXZpZXcucHB0eC1lMTcwNjg4OTI0NzQ3My5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"173\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473-1024x222.png\" class=\"attachment-large size-large wp-image-30286\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473-1024x222.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473-300x65.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473-768x166.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473-1536x333.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Copy-of-C-Billdu-Onboarding-review.pptx-e1706889247473.png 1814w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a92887 elementor-widget elementor-widget-text-editor\" data-id=\"7a92887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">For more insights, check out our <\/span><a href=\"https:\/\/appagent.com\/blog\/mobile-app-onboarding\/\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>previous article<\/u><\/span><\/a><span data-color=\"transparent\"> on mobile app onboarding best practices and strategies for immediately capturing user attention.<\/span><\/p><p><span data-color=\"transparent\">Let&#8217;s take a look at one of the tests we conducted, which helped Billdu increase its subscription conversions by 20% compared to the previous version.<\/span><\/p><p><span data-color=\"transparent\">In this test, we placed the paywall after the initial onboarding screens (location). It also appears later than in the initial version due to a longer mobile onboarding process (timing).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81037b8 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"81037b8\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;5&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Android-Large-14.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Group-1200.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Android-Large-16.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Android-Large-17.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-4.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-5.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-6.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-7.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-8.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-9.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-1.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-3.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Billdu-Paywall-6.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Conditions-AL-2.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Screenshot_20220823-165838-4.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/04-01-01-W.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4b294 elementor-widget elementor-widget-text-editor\" data-id=\"dd4b294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">\ud83d\udcab <\/span><strong><span data-color=\"transparent\">Pro Tip<\/span><\/strong><span data-color=\"transparent\">: If you&#8217;re concerned that introducing a paywall during the app onboarding process might increase churn rates, consider adding a clear &#8216;Close&#8217; button on the screen.\u00a0<\/span><\/p><p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">This prevents mobile users from feeling trapped, a concept known as &#8216;The Impact Of Transparency.&#8217;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812a013 elementor-widget elementor-widget-text-editor\" data-id=\"812a013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>\ud83d\udca1 What is The Impact Of Transparency?<\/h3><p>Transparency becomes crucial when app users consider leaving the paywall, as it is key to maintaining a positive user experience. Make sure the exit button is prominently displayed and easily identifiable, allowing users to effortlessly exit the paywall if they decide not to subscribe.\u00a0<\/p><p>An extreme example of this is Blinkist&#8217;s widely recognized and successful paywall. It presents a straightforward path to users by setting clear expectations about the trial and subscription on day 0, day 5, and day 7. This paywall even explicitly explained how existing users could cancel the subscription.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b9f6e elementor-widget elementor-widget-image\" data-id=\"a8b9f6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-7-1024x683.png\" class=\"attachment-large size-large wp-image-30370\" alt=\"Examples of paywalls where the \u2018exit\u2019 button is clear and visible (Spark Mail, Blinkist)\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-7-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-7-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-7-768x512.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-7.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Spark Mail paywall (left) and Blinkist paywall (right)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9602d77 elementor-widget elementor-widget-heading\" data-id=\"9602d77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test #2: Paywall Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41fe91c elementor-widget elementor-widget-text-editor\" data-id=\"41fe91c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The second hypothesis we aimed to confirm for Billdu was that users struggled to properly compare the app&#8217;s various subscription plans. <\/span><\/p><p><span data-color=\"transparent\">As illustrated below, users needed to scroll between subscription plans to compare the differences between the two options (Standard vs Premium).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e41a87 elementor-widget elementor-widget-image\" data-id=\"8e41a87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzMzksInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL1dhemUtV2VsY29tZS1TY3JmcmVlbi0xLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1-1024x683.png\" class=\"attachment-large size-large wp-image-30339\" alt=\"Billdu subscription wall\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1-768x512.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-1-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ace9d elementor-widget elementor-widget-text-editor\" data-id=\"68ace9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Each element of the paywall influences the user&#8217;s psychology and their decision to pay or not. For Billdu, we redesigned the paywall to provide clarity and reassurance, helping users easily determine the option that best fits their needs.<\/span><\/p><p><span data-color=\"transparent\">We consolidated all elements onto a single page by modifying the user interface (UI). This process involved redesigning the close button, background, visuals, headline, pricing, and the list of benefits for subscription plans.<\/span><\/p><p><span data-color=\"transparent\">Leveraging our internal best practices, insights from previous successful experiments, and psychological strategies, we developed multiple versions of the paywall that aligned with our hypotheses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e373a3 elementor-widget elementor-widget-image\" data-id=\"2e373a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-5-1024x683.png\" class=\"attachment-large size-large wp-image-30345\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-5-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-5-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-5-768x512.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-5.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f354931 elementor-widget elementor-widget-text-editor\" data-id=\"f354931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">\ud83d\udcab <\/span><strong><span data-color=\"transparent\">Pro Tip<\/span><\/strong><span data-color=\"transparent\">: Show progression on the paywall\u2013not just during onboarding\u2013to encourage users to continue until the end.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d0015 elementor-widget elementor-widget-text-editor\" data-id=\"e8d0015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>\ud83d\udca1 What is The Goal-Gradient Effect?<\/h3><p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">People are usually more motivated as they get closer to a goal. Showing progress, like pre-stamped spaces on a loyalty card, tends to boost the eagerness to achieve a goal.<\/span><\/p><p><span data-color=\"transparent\">Applying this idea to a trial paywall and indicating that the user journey has started can increase the likelihood of them completing the process.<\/span><\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-859b7de elementor-widget elementor-widget-image\" data-id=\"859b7de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2024\/02\/Paywall-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzNDMsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL1BheXdhbGwtMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-1.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-30343\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-1.png 1200w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-1-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-1-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edca2b2 elementor-widget elementor-widget-heading\" data-id=\"edca2b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test #3: Paywall Length<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601e6ee elementor-widget elementor-widget-text-editor\" data-id=\"601e6ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Is a long paywall more effective than a short one? This is an ongoing debate. <\/span><\/p><p><span data-color=\"transparent\">Based on our experience, long paywalls that provide detailed information and benefits often outperform the shorter versions.<\/span><\/p><p><span data-color=\"transparent\"><b>Why might this be? <\/b><\/span><\/p><p><span data-color=\"transparent\">We believe that when it comes to spending money, people generally prefer to know exactly what they&#8217;re paying for, making a longer paywall more useful in this context. This does, however, vary greatly depending on the industry and user expectations, so it&#8217;s always important to test!<\/span><\/p><p><span data-color=\"transparent\">Take a look at the experiment we recommended to Billdu, which compares two different paywalls. This was done to test our hypothesis: users require additional context to feel confident about their decision when opting for a trial or subscription.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a01ec8 elementor-widget elementor-widget-image\" data-id=\"5a01ec8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2024\/02\/Animated-visualization-of-a-pre-selected-plan-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA0NTAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL0FuaW1hdGVkLXZpc3VhbGl6YXRpb24tb2YtYS1wcmUtc2VsZWN0ZWQtcGxhbi0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Animated-visualization-of-a-pre-selected-plan-1-1024x683.png\" class=\"attachment-large size-large wp-image-30450\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Animated-visualization-of-a-pre-selected-plan-1-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Animated-visualization-of-a-pre-selected-plan-1-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Animated-visualization-of-a-pre-selected-plan-1-768x512.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Animated-visualization-of-a-pre-selected-plan-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c92299 elementor-widget elementor-widget-heading\" data-id=\"0c92299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test #4: Paywall First Impression &amp; USP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52bcf2 elementor-widget elementor-widget-text-editor\" data-id=\"a52bcf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">It takes only <\/span><a href=\"https:\/\/www.forbes.com\/sites\/serenitygibbons\/2018\/06\/19\/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed\/\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>seven seconds<\/u><\/span><\/a><span data-color=\"transparent\"> for mobile users to make a decision.\u00a0<\/span><\/p><p><span data-color=\"transparent\">The human brain instinctively reacts to beauty without conscious awareness. Visually pleasing aesthetics evoke positive emotions, elevating the user experience and shaping consumer perceptions, which, in the end, impacts their willingness to pay. This is something known as the Halo Effect.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e568f7c elementor-widget elementor-widget-text-editor\" data-id=\"e568f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>\ud83d\udca1 What is The Halo Effect?<\/h3><p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">This effect implies that if one part of a product looks impressive, people tend to perceive the entire product as excellent. <\/span><\/p><p><span data-color=\"transparent\">For instance, if a paywall appears visually appealing and polished, we might assume that the product is also outstanding, even without testing it. By establishing a great first impression and making the subscription plans visually attractive, you signal to the user that the product is of high quality and worth the payment.<\/span><\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bf5da elementor-widget elementor-widget-text-editor\" data-id=\"61bf5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Another hypothesis we aimed to confirm was that users at this stage are motivated by urgency to find a billing solution and may not be well-connected or aware of the benefits that the product can provide.<\/span><\/p><p><span data-color=\"transparent\">Below is an example of how we integrated a distinct <\/span><a href=\"https:\/\/appagent.com\/blog\/how-to-profitably-scale-a-subscription-app-part-one\/\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u><b>Unique Selling Proposition<\/b><\/u><\/span><\/a><span data-color=\"transparent\"><b> (USP) <\/b>like &#8216;Make time for what matters,&#8217; complemented by an image designed to evoke positive emotions associated with happy small business owners.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5203b3d elementor-widget elementor-widget-image\" data-id=\"5203b3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-6.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzNDksInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL1dhemUtV2VsY29tZS1TY3JmcmVlbi02LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-6-1024x683.png\" class=\"attachment-large size-large wp-image-30349\" alt=\"Paywall options for Billdu with 2 different photos and USP\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-6-1024x683.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-6-300x200.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-6-768x512.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Waze-Welcome-Scrfreen-6.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc97ffa elementor-widget elementor-widget-heading\" data-id=\"bc97ffa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test #5: Paywall Plans &amp; Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a7c3b elementor-widget elementor-widget-text-editor\" data-id=\"46a7c3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\"><span data-color=\"transparent\">Determining the right subscription fee for mobile apps can be challenging, as the immediate impact on user retention isn&#8217;t readily apparent. It involves assessing user cohorts based on the charged price.\u00a0<\/span><\/p><p><span data-color=\"transparent\">At AppAgent, we&#8217;ve developed specific testing methodologies to better evaluate these long-term effects and avoid false positives.<\/span><\/p><p><span data-color=\"transparent\">One option to identify the perfect price for your subscription is via a technique called <\/span><strong><span data-color=\"transparent\"><a href=\"https:\/\/themaykin.com\/blog\/a-complete-guide-to-van-westendorp-how-to-graph-it-in-excel\" target=\"_blank\" rel=\"noopener\">The Price Sensitivity Meter<\/a> (PSM),<\/span><\/strong><span data-color=\"transparent\"> which gauges how responsive users are to changes in price. <\/span><\/p><p><span data-color=\"transparent\">To conduct this analysis, having a substantial number of active users is crucial.\u00a0<\/span><\/p><p><span data-color=\"transparent\"><b>Here are some questions to consider asking your users:<\/b><\/span><\/p><ul><li><p><span data-color=\"transparent\">What price do you consider a good deal for the product or service?<\/span><\/p><\/li><li><p><span data-color=\"transparent\">At what point does the price become so low that you question the quality?<\/span><\/p><\/li><li><p><span data-color=\"transparent\">What is the maximum price you&#8217;d pay for the product or service without hesitation?<\/span><\/p><\/li><li><p><span data-color=\"transparent\">At what price would you find the product or service too costly to consider buying?<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e87e83 elementor-widget elementor-widget-text-editor\" data-id=\"2e87e83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">By analyzing user responses to different price points through surveys or feedback, the PSM can help you find the sweet spot where users perceive good value for their money.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24af96f elementor-widget elementor-widget-image\" data-id=\"24af96f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/VanWestendorp-Howtoreadthegraph.png\" class=\"attachment-large size-large wp-image-30350\" alt=\"Van Westendorp - How to read the graph\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/VanWestendorp-Howtoreadthegraph.png 985w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/VanWestendorp-Howtoreadthegraph-300x223.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/VanWestendorp-Howtoreadthegraph-768x571.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: The Maykin<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03e914 elementor-widget elementor-widget-text-editor\" data-id=\"e03e914\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\"><span data-color=\"transparent\">However, determining the price is only part of the equation; the &#8216;<b>packaging<\/b>&#8216; also plays a significant role.\u00a0<\/span><\/p><p><span data-color=\"transparent\">Let&#8217;s briefly step outside the mobile realm and consider an illustrative case from The Economist magazine, which utilized distinct plans for subscriptions (<\/span><a href=\"https:\/\/www.goodreads.com\/en\/book\/show\/31625067\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">source<\/span><\/a><span data-color=\"transparent\">):<\/span><\/p><ul><li><p><span data-color=\"transparent\">The online-only edition for $59 per year,<\/span><\/p><\/li><li><p><span data-color=\"transparent\">the print edition of the magazine for $125 per year,<\/span><\/p><\/li><li><p><span data-color=\"transparent\">or the print-and-web combo, also for $125.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b4d28 elementor-widget elementor-widget-text-editor\" data-id=\"97b4d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">In a survey, 84% of respondents chose the last version (print-and-web combo). However, when the middle option (just print for $125) was removed, only 65% of people opted for the last version.\u00a0<\/span><\/p><p><span data-color=\"transparent\">The reason? Simply having the middle option made it much easier for potential customers to compare the value of each offer.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c36182 elementor-widget elementor-widget-image\" data-id=\"0c36182\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/01\/Purple-Yellow-Colorful-Simple-Pricing-Table-Comparison-Chart-e1706790072756.png\" class=\"attachment-large size-large wp-image-30243\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/01\/Purple-Yellow-Colorful-Simple-Pricing-Table-Comparison-Chart-e1706790072756.png 913w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/01\/Purple-Yellow-Colorful-Simple-Pricing-Table-Comparison-Chart-e1706790072756-300x162.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/01\/Purple-Yellow-Colorful-Simple-Pricing-Table-Comparison-Chart-e1706790072756-768x416.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93da124 elementor-widget elementor-widget-text-editor\" data-id=\"93da124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Applying the same logic, we proposed a straightforward experiment we conducted for Sensual, an app that features erotic stories for adults. Below, you can see the A\/B test we performed to validate this assumption.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3952c39 elementor-widget elementor-widget-image\" data-id=\"3952c39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2024\/02\/Paywall-4.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzNTEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDJcL1BheXdhbGwtNC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-4-1024x683.jpg\" class=\"attachment-large size-large wp-image-30351\" alt=\"Sensual old paywall vs new\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-4-1024x683.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-4-300x200.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-4-768x512.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/Paywall-4.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sensual's original paywall (left) vs. the updated version (right)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ef115 elementor-widget elementor-widget-text-editor\" data-id=\"67ef115\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The paywall displayed on the left is the original version, while the one on the right represents the updated version.<\/span><\/p><p><span data-color=\"transparent\">In the original version, the app featured three pricing options, focusing on the middle (Yearly plan). However, the distinction between this and the Lifetime plan wasn&#8217;t pronounced enough to effectively highlight the value of the yearly offer, potentially making the Monthly plan appear too \u2018cheap\u2019.<\/span><\/p><p><span data-color=\"transparent\">We challenged the app&#8217;s developer AppToro to increase the pricing for the Monthly and Lifetime plans, aiming to enhance the conversion for the Yearly subscription using the decoy effect.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6afcf2 elementor-widget elementor-widget-text-editor\" data-id=\"d6afcf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>\ud83d\udca1 What is The Decoy Effect?<\/h3><p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">This psychological phenomenon reveals how the introduction of a third choice can subtly alter people&#8217;s preferences. Imagine initially favoring the cheapest option A over the pricier option B, only to reconsider B when a third option C enters the scene.<\/span><\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b4315 elementor-widget elementor-widget-text-editor\" data-id=\"29b4315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">In the updated version of the paywall, we also included a list of benefits related to the Yearly subscription plan to reinforce the final effect. <\/span><\/p><p><span data-color=\"transparent\">For those interested in the impact of these seemingly minor changes, <b>they resulted in a significant revenue increase of +40%<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f275ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f275ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2edb62d\" data-id=\"2edb62d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-899deb8 elementor-widget elementor-widget-heading\" data-id=\"899deb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac70d5e elementor-widget elementor-widget-text-editor\" data-id=\"ac70d5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Ensuring a strong conversion rate from app installs to subscriptions is crucial for a successful business. By strategically fine-tuning your subscription app&#8217;s paywall, your businesses can increase the likelihood of monetizing new and recurrent free users.\u00a0<\/span><\/p><p><span data-color=\"transparent\">To see results as soon as possible, it&#8217;s important to <b>prioritize A\/B testing of the paywall<\/b> in the correct way. You should center each test around a strong hypothesis that explains why the user will convert better after you introduce a change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93c014 elementor-widget elementor-widget-heading\" data-id=\"a93c014\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Paywall Experiment Backlog<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9be637 elementor-widget elementor-widget-text-editor\" data-id=\"a9be637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Optimizing paywalls involves continuous testing. To stay on track and monitor your progress, <b>it&#8217;s critical to maintain a paywall experiment backlog.<\/b><\/p><p data-pm-slice=\"1 1 []\">Highlight successful experiments, note conversion improvements, and record key learnings for future cycles. This systematic approach refines strategies, improving your app&#8217;s performance. Backlogs are essential for tracking past actions and outcomes.<\/p><p data-pm-slice=\"1 1 []\">Leveraging historical data enhances the assessment of potential impacts and prioritizes future tests effectively.<\/p><p data-pm-slice=\"1 1 []\">Download the blank template <a href=\"https:\/\/appagent.com\/download\/?paywallexbl\" target=\"_blank\" rel=\"noopener\"><b>HERE<\/b><\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16305d elementor-widget elementor-widget-image\" data-id=\"c16305d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"365\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/T-Paywall-Experiment-Backlog-Paywall-Experiment-Backlog-1-1024x467.jpg\" class=\"attachment-large size-large wp-image-30352\" alt=\"Paywall Experiment Backlog\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/T-Paywall-Experiment-Backlog-Paywall-Experiment-Backlog-1-1024x467.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/T-Paywall-Experiment-Backlog-Paywall-Experiment-Backlog-1-300x137.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/T-Paywall-Experiment-Backlog-Paywall-Experiment-Backlog-1-768x350.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2024\/02\/T-Paywall-Experiment-Backlog-Paywall-Experiment-Backlog-1.jpg 1474w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584eed26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584eed26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35a108ce\" data-id=\"35a108ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1b81b2 elementor-widget elementor-widget-spacer\" data-id=\"c1b81b2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22944799 elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"22944799\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85a1678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85a1678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0ad43\" data-id=\"1e0ad43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we will provide insights\u00a0into topics related to data, product optimization, and growth strategy.\u00a0Subscribe to our newsletter to stay updated about future episodes.\u00a0 Maximizing Revenue with Strategic In-App Subscription Models [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":30396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[81,94,76,371,385],"class_list":["post-30235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-app-marketing","tag-mobile-growth","tag-mobile-marketing","tag-product-optimization","tag-subscription-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile App Onboarding: 5 Paywall Optimization Strategies<\/title>\n<meta name=\"description\" content=\"Explore five proven 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