{"id":22119,"date":"2023-03-01T10:24:25","date_gmt":"2023-03-01T09:24:25","guid":{"rendered":"https:\/\/appagent.com\/?p=22119"},"modified":"2024-02-26T19:10:28","modified_gmt":"2024-02-26T19:10:28","slug":"how-to-profitably-scale-a-subscription-app-part-two","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-profitably-scale-a-subscription-app-part-two\/","title":{"rendered":"How to Profitably Scale a Subscription App: Achieving Growth &amp; Maintaining Profitability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22119\" class=\"elementor elementor-22119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93c0dfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93c0dfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836e80d\" data-id=\"836e80d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c18a7a2 elementor-widget elementor-widget-text-editor\" data-id=\"c18a7a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This is the second part of the Mobile Growth Series, which aims to help you take your app to the next level. In each episode, we will <i>provide insights<\/i> into topics related to data, product optimization, and growth strategy. <\/em><em><a href=\"#link-subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a> to our newsletter to stay updated about future episodes.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad59e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad59e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eda49e3\" data-id=\"eda49e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbacd56 elementor-widget elementor-widget-spacer\" data-id=\"fbacd56\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b8b12 elementor-widget elementor-widget-text-editor\" data-id=\"60b8b12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you haven&#8217;t already, head to <strong><a href=\"https:\/\/appagent.com\/blog\/how-to-profitably-scale-a-subscription-app-part-one\/\" target=\"_blank\" rel=\"noopener\">Part One<\/a> <\/strong>of this article to learn if your subscription app is ready to scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0195f24 elementor-widget elementor-widget-text-editor\" data-id=\"0195f24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can&#8217;t grow without a good cost\/revenue structure. For early-stage apps, you need to show numbers that are good enough to convince investors and lead your business to the next investment round. Whether your company is a startup or a scale-up, the numbers need to lead to\u00a0<b>profitablity<\/b>\u00a0in order to thrive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a680a44 elementor-widget elementor-widget-text-editor\" data-id=\"a680a44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What you will learn in this article:<\/b><\/p><ul><li aria-level=\"1\">How to calculate the profitability of a subscription app<\/li><li aria-level=\"1\">How to use the day-zero opportunity to find profitability ASAP\u00a0<\/li><li aria-level=\"1\">Three tips for improving conversion rate<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c095e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08c095e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02dccac\" data-id=\"02dccac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a175498 elementor-widget elementor-widget-heading\" data-id=\"a175498\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to calculate profitability for a subscription app<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3155bb9 elementor-widget elementor-widget-text-editor\" data-id=\"3155bb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because we are going to talk about money, we can&#8217;t skip doing a bit of math. Let&#8217;s start by considering a standard formula to measure <\/span><a href=\"https:\/\/appagent.com\/webinar-how-to-predict-ad-revenue-roas\/\" target=\"_blank\" rel=\"noopener\"><b>ROAS<\/b><\/a><span style=\"font-weight: 400;\"> (Return On Ad Spend) for subscription apps.<\/span><\/p><p><span style=\"font-weight: 400;\">This is calculated by dividing <\/span><a href=\"https:\/\/appagent.com\/blog\/growing-subscription-based-mobile-apps-with-ltv-prediction\/\" target=\"_blank\" rel=\"noopener\"><b>LTV<\/b><\/a><span style=\"font-weight: 400;\"> (Lifetime Value) by the <\/span><b>CPA<\/b><span style=\"font-weight: 400;\"> (Cost Per Action = Cost Per New Subscription in this case). We&#8217;ll cover all of these parameters in detail below.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d6cee elementor-widget elementor-widget-image\" data-id=\"e2d6cee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image10.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMjIsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMTAucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"239\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image10-1024x306.png\" class=\"attachment-large size-large wp-image-22122\" alt=\"ROAS D(x) = LTV\/CPA^D(x)\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image10-1024x306.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image10-300x90.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image10-768x229.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image10-1536x458.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image10.png 1696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Standard formula to measure ROAS for subscription apps<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411eb07 elementor-widget elementor-widget-text-editor\" data-id=\"411eb07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>NOTE<\/b><span style=\"font-weight: 400;\">: In the formula, you can see <\/span><b>D(x) <\/b><span style=\"font-weight: 400;\">beside ROAS and LTV.<\/span> <span style=\"font-weight: 400;\">This is the way to consider at what moment in time we calculate the ROAS and the LTV. It&#8217;s a way to consider how many days of accumulated revenue we want to use to capture a photo of the situation.<\/span><\/p><p><span style=\"font-weight: 400;\">Subscription apps do in fact have to consider recurring revenue, and a good starting point for the ROAS calculation is to consider 395 Days (13 months). In this way, you can take into account a more interesting LTV for all yearly subscription renewals that are going to happen only after 365 days.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite this being a good solution, you should always consider the peculiarities of your business when setting your D(x). Depending on your business model, strategy or amount of cash in the bank, you may have a shorter or longer payback time.<\/span><\/p><p><span style=\"font-weight: 400;\">One very interesting change that we can do to our formula is to convert the <\/span><b>CPA<\/b><span style=\"font-weight: 400;\"> (Cost per New Subscription) to a more convenient representation. By doing some calculations, we can write that <\/span><b>CPA<\/b><span style=\"font-weight: 400;\"> is actually equal to <\/span><b>CPI<\/b><span style=\"font-weight: 400;\"> (Cost Per Install) divided by the <\/span><b>Conversion Rate from Installs to Subscriptions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae48922 elementor-widget elementor-widget-image\" data-id=\"ae48922\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-120854.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Converted CPA formula\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI0MjAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL1NjcmVlbnNob3QtMjAyMy0wMS0zMC0xMjA4NTQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"241\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-120854.png\" class=\"attachment-large size-large wp-image-22420\" alt=\"Converted CPA formula\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-120854.png 1007w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-120854-300x90.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-120854-768x231.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Converted CPA formula<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a68ce elementor-widget elementor-widget-text-editor\" data-id=\"25a68ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Example<\/span><\/i><span style=\"font-weight: 400;\">: If we have a CPI of $6 for the US market and a conversion rate of 3% from Installs to Subscription, our CPA will be equal to $200 (full calculation: $6\/0,03 = $200).<\/span><\/p><p><b>NOTE<\/b><span style=\"font-weight: 400;\">: it&#8217;s very important to have good benchmarks and always have these metrics in mind. Especially at the beginning when you don&#8217;t have data, benchmarks can help you do the initial estimations, or if you want to understand what your realistic margin of improvement is on CPI, Conversion Rate, and LTV by doing product optimization or paid marketing activities. This is where agencies like AppAgent can help using their experience working with apps in a similar category to yours.<\/span><\/p><p><span style=\"font-weight: 400;\">Below you have our <\/span><b>updated formula<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea36f9e elementor-widget elementor-widget-image\" data-id=\"ea36f9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image22.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMjQsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMjIucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"239\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image22-1024x306.png\" class=\"attachment-large size-large wp-image-22124\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image22-1024x306.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image22-300x90.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image22-768x229.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image22-1536x458.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image22.png 1696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Updated ROAS formula<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc2e94 elementor-widget elementor-widget-text-editor\" data-id=\"fcc2e94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Why is this new representation so useful? Because it gives us the opportunity to see where we can act on improving the results of the formula (ROAS) and to what we could\/should give priority.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ba0764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ba0764\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4eab28\" data-id=\"a4eab28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a7ba48 elementor-widget elementor-widget-heading\" data-id=\"1a7ba48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPI (Cost per Install)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78213b0 elementor-widget elementor-widget-image\" data-id=\"78213b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Graph-3.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxNDUsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0dyYXBoLTMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-3-1024x723.png\" class=\"attachment-large size-large wp-image-22145\" alt=\"CPI (Cost Per Install)\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-3-1024x723.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-3-300x212.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-3-768x542.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-3.png 1530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e8a82 elementor-widget elementor-widget-text-editor\" data-id=\"81e8a82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here&#8217;s what to consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a function of top-funnel metrics: CPM and CTR.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The more you grow, the more the CPI tends to flatten or increase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The challenge is to keep the CPI reasonably low while scaling.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good creative strategy and production is necessary to reach high CTR and keep CPI as low as possible (as you can\u2019t influence CPM) .<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPI also depends on the platform (iOS\/Android), geo, advertising channel, and seasonality.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you don&#8217;t control the CPI that much (too many external factors and more a given value in the short term), then how about focusing on the <\/span><b>Subscription Conversion Rate (Installs to Subscriptions) <\/b><span style=\"font-weight: 400;\">to lower the CPA and find better profitability?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-936a9a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"936a9a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eff0f2\" data-id=\"2eff0f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2360d elementor-widget elementor-widget-heading\" data-id=\"1d2360d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Rate (Installs to Subscription)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765d435 elementor-widget elementor-widget-image\" data-id=\"765d435\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Graph-4.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxNDYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0dyYXBoLTQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-4-1024x723.png\" class=\"attachment-large size-large wp-image-22146\" alt=\"Conversion rate: installs to sub\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-4-1024x723.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-4-300x212.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-4-768x542.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-4.png 1530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2c46b elementor-widget elementor-widget-text-editor\" data-id=\"8c2c46b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here&#8217;s what to consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High intent of the user after install.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It depends a lot on your onboarding and <a href=\"https:\/\/appagent.com\/blog\/mobile-app-onboarding-5-paywall-optimization-strategies\" target=\"_blank\" rel=\"noopener\">paywall<\/a>, two critical conversion points.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It also highly depends on your USP and Positioning (aka perceived value by the user).<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0240dc elementor-widget elementor-widget-text-editor\" data-id=\"e0240dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because you \u201cown\u201d\u00a0<a href=\"https:\/\/appagent.com\/blog\/mobile-app-onboarding\/\"><b>onboarding<\/b><\/a>\u00a0and\u00a0<b>paywall<\/b>, and it&#8217;s relatively easy to work on them with either Firebase Remote Config or external tools like\u00a0<a href=\"https:\/\/adapty.io\/\" target=\"_blank\" rel=\"noopener\"><b>Adapty<\/b><\/a>\u00a0or\u00a0<a href=\"https:\/\/www.purchasely.com\/\" target=\"_blank\" rel=\"noopener\"><b>Purchasely<\/b><\/a>, there is a good opportunity to improve them and find a real impact on CPA. Often times it\u2019s way bigger than what you can achieve at the top of the funnel with your ads and store conversion optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb6005a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb6005a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-702e7d0\" data-id=\"702e7d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e6385b elementor-widget elementor-widget-heading\" data-id=\"3e6385b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LTV (Lifetime Value)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642b11e elementor-widget elementor-widget-image\" data-id=\"642b11e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-5-1024x723.png\" class=\"attachment-large size-large wp-image-22147\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-5-1024x723.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-5-300x212.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-5-768x542.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-5.png 1530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c70497 elementor-widget elementor-widget-text-editor\" data-id=\"2c70497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What to consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It takes time to improve it (time = lots of development = high cost).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s difficult to get it right (a lot of business and product decisions are involved).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It depends on the retention rate, pricing plans, and prices.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b811e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b811e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e02ca2\" data-id=\"2e02ca2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35a405e elementor-widget elementor-widget-heading\" data-id=\"35a405e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb9d92 elementor-widget elementor-widget-text-editor\" data-id=\"3cb9d92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Out of the three parameters (CPI, LTV, Conversion Rate Installs to Subscriptions), there&#8217;s one that you should focus on in the short term to find profitability ASAP: <\/span><b>Installs to Subscriptions Conversion Rate<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Why? Because you own the two most important levers to impact it: onboarding and paywall. If you can improve it, your chances to succeed can really change overnight.<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s check the two scenarios below.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9764a elementor-widget elementor-widget-image\" data-id=\"1f9764a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Graph-6.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMjUsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0dyYXBoLTYucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"652\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-6-1024x835.png\" class=\"attachment-large size-large wp-image-22125\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-6-1024x835.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-6-300x245.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-6-768x626.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-6.png 1325w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b477b30 elementor-widget elementor-widget-text-editor\" data-id=\"b477b30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What we can see clearly in the table is that in <\/span><b>Scenario A,<\/b><span style=\"font-weight: 400;\"> we are not profitable (56% ROAS). If all of the other parameters stay the same but we manage to improve the Conversion Rate Installs to Subscriptions from 2% to 4% on <\/span><b>Scenario B<\/b><span style=\"font-weight: 400;\">, we suddenly have a profitable business (112% ROAS).<\/span><\/p><p><span style=\"font-weight: 400;\">As commented above, for this example we are considering a 13-month timeframe, or D(x), to calculate our LTV and ROAS.<\/span><\/p><p><span style=\"font-weight: 400;\">There is another fundamental reason to invest in improving Installs to Subscription Conversion Rate. You may not be aware of it, but most of the users paying for a subscription are actually doing it before even testing the product itself. Without doing any spoilers yet, this means that you have a great opportunity that comes already on day zero (the same day you install the app).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32f31ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32f31ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bed995e\" data-id=\"bed995e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bab8a5d elementor-widget elementor-widget-heading\" data-id=\"bab8a5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The DAY-ZERO OPPORTUNITY and how to find profitability ASAP\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00e78d elementor-widget elementor-widget-text-editor\" data-id=\"e00e78d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is what the Director of User Acquisition for the #1 fasting app in Germany is saying about this topic:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a4c54 elementor-widget elementor-widget-image\" data-id=\"12a4c54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image3.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMjYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"330\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image3-1024x423.png\" class=\"attachment-large size-large wp-image-22126\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image3-1024x423.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image3-300x124.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image3-768x317.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image3.png 1408w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d5ee9 elementor-widget elementor-widget-text-editor\" data-id=\"a3d5ee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is not an isolated case, it&#8217;s actually the most common scenario for subscription-based apps.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, when we at AppAgent are consulting subscription apps in all kinds of different verticals (Education, Fitness, Health, Productivity, etc.), we face this pattern almost constantly.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you offer a free trial or not, the situation does not differ. According to Mobile Growth Consultant\u00a0<\/span><a href=\"https:\/\/appagent.com\/blog\/ten-facts-you-might-have-not-known-about-thomas-petit\/\" target=\"_blank\" rel=\"noopener\">Thomas Petit<\/a><b>,<\/b><span style=\"font-weight: 400;\"> &#8220;I<\/span><i><span style=\"font-weight: 400;\">t&#8217;s normal that around 50-75% of trials start the first day. In some cases, it&#8217;s even 90%. There are some exceptions, but those usually monetize the worst long-term<\/span><\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66566dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66566dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02de188\" data-id=\"02de188\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66537b7 elementor-widget elementor-widget-heading\" data-id=\"66537b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When do the majority of subscriptions occur?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e0a18 elementor-widget elementor-widget-text-editor\" data-id=\"d8e0a18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A study published by <a href=\"https:\/\/info.liftoff.io\/2017-edition-mobile-subscription-apps-report\" target=\"_blank\" rel=\"noopener\">Liftoff<\/a> in 2017 affirms that on average, <\/span><b>it takes 3 hours for a user to convert to a subscription after the installation of the app<\/b><span style=\"font-weight: 400;\">. After that, the situation does not change much.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d6153 elementor-widget elementor-widget-image\" data-id=\"e4d6153\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Graph-7.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMjgsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0dyYXBoLTcucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-7-1024x535.png\" class=\"attachment-large size-large wp-image-22128\" alt=\"Subscription Apps Report: User Acquisition Trends and Benchmarks 2017\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-7-1024x535.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-7-300x157.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-7-768x401.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-7-1536x803.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-7.png 1780w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c1de6 elementor-widget elementor-widget-text-editor\" data-id=\"e4c1de6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another interesting insight of the report is the relation between Install-to-Subscription time and the price of subscription. Charging a <\/span><b>MEDIUM<\/b><span style=\"font-weight: 400;\"> price actually delays the Install-to-Subscription time by only 11 minutes (vs <\/span><b>LOW<\/b><span style=\"font-weight: 400;\"> price). Even for apps with a <\/span><b>HIGH<\/b><span style=\"font-weight: 400;\"> subscription price, the initial decision to subscribe happens within 24 hours.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba5548d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba5548d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ddb0c\" data-id=\"64ddb0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a098eb1 elementor-widget elementor-widget-heading\" data-id=\"a098eb1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Recommendation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1c188 elementor-widget elementor-widget-text-editor\" data-id=\"cf1c188\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What&#8217;s happening in your subscription app? Check your payment distribution. Do you have 70%+ of payment happening on day zero? Don&#8217;t miss the <\/span><b>day-zero opportunity<\/b><span style=\"font-weight: 400;\">, it could be your last chance to convert users.<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re not there yet, review whether or not you&#8217;re showing the paywall enough. If you don&#8217;t show the paywall to new users (before\/after the onboarding, or even in both places) for example, you are missing a huge opportunity. Right after installation, the user has high intent and a seemingly good predisposition to commit to the app.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c30783c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c30783c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68efd08\" data-id=\"68efd08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cdb0d5 elementor-widget elementor-widget-heading\" data-id=\"0cdb0d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three tips for improving your Conversion Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a574767 elementor-widget elementor-widget-text-editor\" data-id=\"a574767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Going in a bit more tactical direction, we would like to provide you with three concrete tips on how to actually get more people to subscribe on day one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eea8ef elementor-widget elementor-widget-heading\" data-id=\"7eea8ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tip #1: Onboarding and paywall testing are a must!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f60a29 elementor-widget elementor-widget-text-editor\" data-id=\"5f60a29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fact that A\/B testing is important is no secret, but what might not be so obvious are these three points below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2263a elementor-widget elementor-widget-heading\" data-id=\"6d2263a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A.) Enable Testing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff5c80 elementor-widget elementor-widget-text-editor\" data-id=\"0ff5c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The faster you can test, the faster you can fail and learn, and the faster you can find what really moves the needle. As we saw above, improving the Conversion Rate from Installs to Subscriptions can have a game-changing impact on your business.<\/p><p>There are many tools out there that can help you test and analyze the results of onboarding and paywall. Ensure that your team is properly set to test in the most efficient way.<\/p><p>In the same way, ensure that the user continues to have the best and smoothest experience possible, especially when they are about to pay. We normally recommend\u00a0<a href=\"https:\/\/www.purchasely.com\/\" target=\"_blank\" rel=\"noopener\"><b>Purchasely<\/b><\/a>\u00a0(a lot of paywall templates to test, just plug and play) or\u00a0<a href=\"https:\/\/adapty.io\/?utm_term=adapty&amp;utm_campaign=Adfirst_Adapty_WW_eng_Adapty_TOP&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content=591412817657.&amp;hsa_acc=3444866860&amp;hsa_cam=16793003465&amp;hsa_grp=133938651814&amp;hsa_ad=591412817657&amp;hsa_src=g&amp;hsa_tgt=kwd-379781518976&amp;hsa_kw=adapty&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQiA7bucBhCeARIsAIOwr-8273egCaKjqaUohE2hC7W3s9PyvByaRltpgcCpYdhf8dKHkUGC0jwaAj1PEALw_wcB\" target=\"_blank\" rel=\"noopener\"><b>Adapty<\/b><\/a>\u00a0(fast API for paywall rendering and remote config in the way of a JSON table. Very interesting their Mobile paywall screen collection to find inspiration &#8211; image below).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66df78 elementor-widget elementor-widget-image\" data-id=\"f66df78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image17.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMjksInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMTcuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"700\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image17-1024x896.jpg\" class=\"attachment-large size-large wp-image-22129\" alt=\"Mobile paywall screen collection\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image17-1024x896.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image17-300x263.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image17-768x672.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image17.jpg 1424w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64e7f7 elementor-widget elementor-widget-heading\" data-id=\"f64e7f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">b.) Be good at testing <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f3235 elementor-widget elementor-widget-text-editor\" data-id=\"98f3235\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want to make the right decisions. Are you taking the long period into account? What&#8217;s going to be the impact of your tests on renewals and long-term retention? Is the test even statistically significant? A an interesting tool you might want to use\/know on this topic is the one below available at <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/abtestguide.com\/calc\/\" target=\"_blank\" rel=\"noopener\">AB Testguide<\/a>. Ensure that your team has a good understanding of these topics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ce7d6 elementor-widget elementor-widget-image\" data-id=\"22ce7d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image16.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMzAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMTYucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image16-1024x597.png\" class=\"attachment-large size-large wp-image-22130\" alt=\"AB Testguide\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image16-1024x597.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image16-300x175.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image16-768x448.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image16.png 1458w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AB Testguide<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ace050 elementor-widget elementor-widget-text-editor\" data-id=\"8ace050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A product analytic tool can help a lot here. Check<\/span> <a href=\"https:\/\/amplitude.com\/get-started?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Search_AMER_US_EN_Brand&amp;utm_content=106662327350&amp;utm_term=amplitude&amp;gclid=Cj0KCQiA7bucBhCeARIsAIOwr-9fUPkfeBAyF1QBOvNM79Qjh0Mw2CqbusiJRTOpqyy4bFyA8Hl8NmMaAhSuEALw_wcB\" target=\"_blank\" rel=\"noopener\"><b>Amplitude<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> for example. This tool is probably the best solution out there to understand user behavior inside your app. They have a very convenient Startup package that can help you start out for the first year.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4819f2c elementor-widget elementor-widget-heading\" data-id=\"4819f2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">c.) Be brave if needed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f12d2 elementor-widget elementor-widget-text-editor\" data-id=\"24f12d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A lesson we learned from bold startup entrepreneurs is that sometimes you need to take risks. Many startups that are looking for Product-market fit are fighting to achieve their next round of investment. They don&#8217;t have the time to invest in sophisticated tests. Moreover, sometimes they don&#8217;t even have the volume (installs) to support proper A\/B testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these cases, you need to build your best hypotheses that explain why the user will convert better if you make certain changes, group the changes in your next app version, and simply test it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are testing onboarding and paywall, the impact will be pretty much on new users, so you won&#8217;t affect your baseline. If something is not going in the right direction you can simply work on a new version. Don&#8217;t freeze, and don&#8217;t stop testing. With a good conversion rate that boosts your ROAS to a positive range, you can start increasing your paid media spending.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1afc7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1afc7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92cd472\" data-id=\"92cd472\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de9d5e elementor-widget elementor-widget-heading\" data-id=\"5de9d5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tip #2: Be consistent with your USP and continue to pitch it all the time\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ecb28 elementor-widget elementor-widget-text-editor\" data-id=\"f5ecb28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prepare the user&#8217;s state of mind before the paywall. The motivation is there, and the predisposition to pay is there as well. Let&#8217;s reinforce the user&#8217;s conviction that they&#8217;re making the right choice.<\/span><\/p><p><span style=\"font-weight: 400;\">How? You can test the <\/span><b>Fastic: Intermittent Fasting<\/b><span style=\"font-weight: 400;\"> app approach. This famous app in the Health &amp; Fitness category uses two specific types of screen inside its onboarding:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4896b8 elementor-widget elementor-widget-heading\" data-id=\"a4896b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">a.) Loading screen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3c64d elementor-widget elementor-widget-text-editor\" data-id=\"0f3c64d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The loading screen is actually a series of images that arrive after the initial part of the onboarding. At this point, the user has already shared a lot of information. The <b>Fastic<\/b>\u00a0app uses UI elements to give the idea that they are at work on creating a personalized plan for the user.<\/p><p>While the user is waiting, the app remarks its USP (Unique Selling Proposition) and distinctive value points. In the preview below, we collected three of the screens displayed to the users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d33607 elementor-widget elementor-widget-heading\" data-id=\"0d33607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">b.) Pre-paywall screen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0561cd elementor-widget elementor-widget-text-editor\" data-id=\"a0561cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This second screen type is placed right before the paywall. One step more? How this can help conversion? The idea behind it is to bring positive friction and FOMO (fear of missing out).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this screen, Fastic features a resume of all of the information collected during the onboarding. They show how the personalized plan is finally ready to be used. The users are therefore informed about what they will get from and how the app will help them reach their final goal in the estimated time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below you can see the sequence of the three loading screens and one pre-paywall screen that the users will experience at the end of the onboarding, right before hitting on the paywall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please note how Fastic&#8217;s USP (they currently use &#8220;<\/span><b>Healthy Fasting for <\/b><b>reliable<\/b><b> results<\/b><span style=\"font-weight: 400;\">&#8221; in the store assets) is always present and distilled in many forms and placements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778cb7b elementor-widget elementor-widget-image\" data-id=\"778cb7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"255\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-25-153337-1024x327.png\" class=\"attachment-large size-large wp-image-22293\" alt=\"Example - Fastic: Intermittent Fasting\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-25-153337-1024x327.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-25-153337-300x96.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-25-153337-768x245.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-25-153337.png 1055w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fastic: Intermittent Fasting<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f28675e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f28675e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd5cb0\" data-id=\"3dd5cb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b9372 elementor-widget elementor-widget-heading\" data-id=\"98b9372\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tip #3: Balance Onboarding Conversion Rate vs Paywall Conversion Rate\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f105e elementor-widget elementor-widget-text-editor\" data-id=\"d1f105e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At AppAgent, we see many different cases where the number of people that completed the onboarding for a subscription app was very high (e.g. 95% plus). The Paywall Conversion Rate, on the contrary, was way below the expected average for apps in the same category.<\/span><\/p><p><span style=\"font-weight: 400;\">What about slightly reducing the Onboarding Conversion Rate but simultaneously improving the Paywall Conversion Rate?<\/span><\/p><p><span style=\"font-weight: 400;\">For example, you can test a longer version of the onboarding (short vs long onboarding). Fewer people may complete the onboarding steps, but the bet here is that you will have more time to convince people about the ability your app has to really change their habits. What you care about is having a positive impact on the final Installs to Subscription conversion rate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a014843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a014843\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa084ac\" data-id=\"aa084ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d8ef7f elementor-widget elementor-widget-heading\" data-id=\"8d8ef7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3f646 elementor-widget elementor-widget-text-editor\" data-id=\"3e3f646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We&#8217;ve covered both parts of the term &#8220;<\/span><b>profitably scale<\/b><span style=\"font-weight: 400;\">&#8221; and, hopefully, managed to provide you with some strategic and tactical advice on how to increase your chances of making it past the traction and transition growth phases.<\/span><\/p><p><span style=\"font-weight: 400;\">Below you can find a summary of the main takeaways from both\u00a0<\/span><a href=\"https:\/\/appagent.com\/blog\/how-to-profitably-scale-a-subscription-app-part-one\/\" target=\"_blank\" rel=\"noopener\">Part One<\/a><span style=\"font-weight: 400;\">\u00a0and Part Two of this article:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want to scale, you need a <\/span><b>strong USP<\/b><span style=\"font-weight: 400;\"> that is working together with your <\/span><b>positioning<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most of the time, there is a <\/span><b>day-zero opportunity<\/b><span style=\"font-weight: 400;\">\u2026take it!\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be good and especially <\/span><span style=\"font-weight: 400;\"><b>brave <\/b><\/span><span style=\"font-weight: 400;\">(if needed) when testing onboarding and paywall.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pitch your <\/span><b>USP<\/b><span style=\"font-weight: 400;\"> constantly and <\/span><b>balance user psychology <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">to keep the willingness to pay high.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd429f elementor-widget elementor-widget-text-editor\" data-id=\"cdd429f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you&#8217;re looking for help growing your subscription app business or if you simply want more info, please feel free to shoot me an email at <a href=\"mailto:roberto@appagent.com\" target=\"_blank\" rel=\"noopener\">roberto@appagent.com<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2c201 elementor-widget elementor-widget-text-editor\" data-id=\"cf2c201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e8206 elementor-widget elementor-widget-text-editor\" data-id=\"29e8206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>For more information on the topic, check out this webinar featuring me and Independent Growth Consultant\u00a0<a style=\"background-color: #ffffff;\" href=\"https:\/\/appagent.com\/blog\/ten-facts-you-might-have-not-known-about-thomas-petit\/\" target=\"_blank\" rel=\"noopener\">Thomas Petit<\/a>:<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4c391 elementor-widget elementor-widget-video\" data-id=\"dc4c391\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=RLsU5dXAnHI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38cb37b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38cb37b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4265a33\" data-id=\"4265a33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Maximize your subscription app&#8217;s profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.<\/p>\n","protected":false},"author":23,"featured_media":22215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[],"class_list":["post-22119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Profitably Scale a Subscription App: Achieving Growth &amp; Maintaining Profitability<\/title>\n<meta name=\"description\" content=\"Maximize your subscription app&#039;s profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Profitably Scale a Subscription App: Achieving Growth &amp; Maintaining Profitability\" \/>\n<meta property=\"og:description\" content=\"Maximize your subscription app&#039;s profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-profitably-scale-a-subscription-app-part-two\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-01T09:24:25+00:00\" \/>\n<meta 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