{"id":22049,"date":"2023-03-01T10:14:12","date_gmt":"2023-03-01T09:14:12","guid":{"rendered":"https:\/\/appagent.com\/?p=22049"},"modified":"2024-02-28T01:57:56","modified_gmt":"2024-02-28T00:57:56","slug":"how-to-profitably-scale-a-subscription-app-part-one","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-profitably-scale-a-subscription-app-part-one\/","title":{"rendered":"How to Profitably Scale a Subscription App: Are you ready to grow?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22049\" class=\"elementor elementor-22049\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2d30ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d30ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7cca2c\" data-id=\"b7cca2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db326a4 elementor-widget elementor-widget-text-editor\" data-id=\"db326a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What you will learn in this article:<\/b><\/p><ul><li aria-level=\"1\"><strong>Which Growth Phase your startup must reach to begin scaling<\/strong><\/li><li aria-level=\"1\"><b>The importance of having a strong Unique Selling Point (USP) in order to scale<\/b><\/li><li aria-level=\"1\"><b>Three ways to position your mobile app on the market<br \/><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f58da elementor-widget elementor-widget-spacer\" data-id=\"a5f58da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45712c8 elementor-widget elementor-widget-text-editor\" data-id=\"45712c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Profitably scale<\/b><span style=\"font-weight: 400;\">. Sounds good right? In reality, it&#8217;s pretty damn difficult to do. First of all, you need to understand if your subscription-based app meets the conditions to eventually do it. Don&#8217;t get me wrong\u2026 you can still have a decent small or medium business, but &#8220;scaling&#8221; is an entirely different beast.<\/span><\/p><p><span style=\"font-weight: 400;\">The aim of this article is to improve your chance to get there. Let&#8217;s begin by covering the word &#8220;<\/span><b>scale<\/b><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ceddb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ceddb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad5d1aa\" data-id=\"ad5d1aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39faa0d elementor-widget elementor-widget-heading\" data-id=\"39faa0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part One: Are you ready to scale?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3bd025 elementor-widget elementor-widget-text-editor\" data-id=\"c3bd025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are two important things that you should know about <\/span><b>scaling<\/b><span style=\"font-weight: 400;\">. The first is that you start to scale only at a specific stage of the company&#8217;s growth. Are you there already?<\/span><\/p><p><span style=\"font-weight: 400;\">The second is that you need a solid foundation in terms of <\/span><b><a href=\"https:\/\/appagent.com\/blog\/what-is-mobile-creative-strategy-and-how-to-create-one\/\" target=\"_blank\" rel=\"noopener\">USP (Unique Selling Proposition)<\/a><\/b><span style=\"font-weight: 400;\"> and <\/span><b>Product Positioning<\/b><span style=\"font-weight: 400;\">. Really? Yes, underestimating these two elements in the early stages is a business killer.<\/span><\/p><p><span style=\"font-weight: 400;\">According to the <a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noopener\">CB Insights Report 2021<\/a>, the second most common reason for startups to fail is that they <\/span><b>created a product or service that nobody wants<\/b><span style=\"font-weight: 400;\">. In the majority of cases, startups fail because they don&#8217;t have a strong USP (low value offered &#8211; low perceived benefit by the user &#8211; not solving a real problem) and they were not able to appeal to a relevant share of the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9817b68 elementor-widget elementor-widget-image\" data-id=\"9817b68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Graph-1-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Most Common Reasons for Startups to Fail\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI0MDEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0dyYXBoLTEtMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-1024x1024.png\" class=\"attachment-large size-large wp-image-22401\" alt=\"Most Common Reasons for Startups to Fail\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-1024x1024.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-300x300.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-150x150.png 150w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-768x768.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-24x24.png 24w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-48x48.png 48w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1-96x96.png 96w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-1-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u201cWhy do startups fail?\u201d<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4097c8c elementor-widget elementor-widget-text-editor\" data-id=\"4097c8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here is where Product Positioning is the key to success. And don&#8217;t worry, we&#8217;ve got you covered with a simple framework that you can use to adjust your subscription app strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3764b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3764b4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deab7bf\" data-id=\"deab7bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52ac5f elementor-widget elementor-widget-heading\" data-id=\"f52ac5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">During what growth phase does a startup begin to scale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac87163 elementor-widget elementor-widget-text-editor\" data-id=\"ac87163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Based on a very simple but <a href=\"https:\/\/brianbalfour.com\/essays\/traction-vs-growth\" target=\"_blank\" rel=\"noopener\">powerful visualization<\/a> created by Brian Balfour (former VP of Growth at HubSpot), every startup goes through three phases of growth: <\/span><b>Traction<\/b><span style=\"font-weight: 400;\">, <\/span><b>Transition<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Growth<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the table below to assess where your company falls:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5227848 elementor-widget elementor-widget-image\" data-id=\"5227848\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image8.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Startup Growth Phases\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIwOTcsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlOC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"238\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image8-1024x305.png\" class=\"attachment-large size-large wp-image-22097\" alt=\"Startup growth phases: traction, transition, growth\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image8-1024x305.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image8-300x89.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image8-768x229.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image8-1536x457.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image8.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"> Three phases of startup growth<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821af33 elementor-widget elementor-widget-text-editor\" data-id=\"821af33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is important because a company only starts &#8220;scaling&#8221; when it moves away from the Transition phase and enters the Growth phase. Only a few businesses reach this point\u2013consider a company that normally has 20-50 employees and hit a $1-10 million annual revenue milestone. The majority of startups actually remain and die in the initial stage (Traction).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e95b1 elementor-widget elementor-widget-text-editor\" data-id=\"74e95b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So how can you prevent this from happening to your business?<\/span><\/p><p><span style=\"font-weight: 400;\">Finding a <\/span><b>product-market fit<\/b><span style=\"font-weight: 400;\"> is the holy grail that could provide your business with prosperity. This is achievable only if the market responds well to your product\/service and you can compete with other players.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c43012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c43012\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32ec7f6\" data-id=\"32ec7f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38bf8a8 elementor-widget elementor-widget-heading\" data-id=\"38bf8a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Importance of a USP for app scaling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5f888 elementor-widget elementor-widget-text-editor\" data-id=\"4f5f888\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the mobile business, the huge number of apps available on each Store (Google Play Store and App Store) makes the competition incredibly fierce. How can you possibly stand out from the crowd?<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s assume that you want to download a <\/span><b>meditation app<\/b><span style=\"font-weight: 400;\"> to relieve stress and sleep better. There are tons of options, but the user will most likely subscribe to only one of them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af10c1c elementor-widget elementor-widget-image\" data-id=\"af10c1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image13.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIwOTgsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMTMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"716\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image13-716x1024.jpg\" class=\"attachment-large size-large wp-image-22098\" alt=\"meditation app search results\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image13-716x1024.jpg 716w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image13-210x300.jpg 210w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image13-768x1098.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image13.jpg 898w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce77651 elementor-widget elementor-widget-text-editor\" data-id=\"ce77651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A large part of the solution is to have a strong USP to match the user&#8217;s motivation. Let&#8217;s break this down:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique<\/b><span style=\"font-weight: 400;\">: different from competitors; relevant; the logical choice for users<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selling<\/b><span style=\"font-weight: 400;\">: strong enough to persuade people to pay for it<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proposition<\/b><span style=\"font-weight: 400;\">: related to the benefit that you provide or the problem you solve<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Let&#8217;s take a look at an example of three different apps that caught my attention after searching for the term &#8220;<\/span><b>meditation app<\/b><span style=\"font-weight: 400;\">&#8221; in the Google Play Store.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b40d4 elementor-widget elementor-widget-heading\" data-id=\"05b40d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">App #1 - Insight Timer: Meditation App\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762006b elementor-widget elementor-widget-image\" data-id=\"762006b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image23.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Insight Timer: Meditation App\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIwOTksInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMjMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"471\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image23-1024x603.jpg\" class=\"attachment-large size-large wp-image-22099\" alt=\"Insight Timer: Meditation App\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image23-1024x603.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image23-300x177.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image23-768x452.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image23.jpg 1118w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198227c elementor-widget elementor-widget-text-editor\" data-id=\"198227c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This app&#8217;s USP is the fact that it can provide access to &#8220;<\/span><i><span style=\"font-weight: 400;\">the largest library of free well-being content on Earth<\/span><\/i><span style=\"font-weight: 400;\">&#8220;. Backed by more than 5 million downloads, 206k reviews, and a 4.8-star rating, it&#8217;s a strong candidate to capture our attention.<\/span><\/p><p><span style=\"font-weight: 400;\">For this particular use case, though, it may appear overwhelming to someone who is just beginning their journey with mediation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3db70 elementor-widget elementor-widget-heading\" data-id=\"8b3db70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">App #2 - Tide: Sleep &amp; Meditation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d44e5 elementor-widget elementor-widget-image\" data-id=\"82d44e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image9.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tide: Sleep &amp; Meditation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMDAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlOS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image9-1024x610.jpg\" class=\"attachment-large size-large wp-image-22100\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image9-1024x610.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image9-300x179.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image9-768x458.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image9.jpg 1118w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1292f54 elementor-widget elementor-widget-text-editor\" data-id=\"1292f54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Can this app stand a chance at grabbing our attention by focusing more on its features (e.g. Focus Timer)?<\/span><\/p><p><span style=\"font-weight: 400;\">It currently has more than 1 million downloads and a 4.6-star rating. In the screenshots, however, we&#8217;re not seeing a clear reason why this app is different from competitors, nor are we seeing how it&#8217;s supposed to solve users&#8217; real problems. At least the app title matches what we&#8217;re looking for.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417d827 elementor-widget elementor-widget-heading\" data-id=\"417d827\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">App #3 - Breethe: Meditation &amp; Sleep.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a4cd0 elementor-widget elementor-widget-image\" data-id=\"e3a4cd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image21.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Breethe: Meditation &amp; Sleep\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMDEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMjEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"471\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image21-1024x603.jpg\" class=\"attachment-large size-large wp-image-22101\" alt=\"Breethe: Meditation &amp; Sleep\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image21-1024x603.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image21-300x177.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image21-768x452.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image21.jpg 1110w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65dc3b9 elementor-widget elementor-widget-text-editor\" data-id=\"65dc3b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike the other two we&#8217;ve looked at, this app really appears to connect with my problem and provide a solution via mediation. It also offers a clear benefit: &#8220;<\/span><i><span style=\"font-weight: 400;\">Get the best sleep of your life.<\/span><\/i><span style=\"font-weight: 400;\">&#8220;<\/span><\/p><p><span style=\"font-weight: 400;\">I absolutely want that.<\/span><\/p><p><span style=\"font-weight: 400;\">It has a 4.7-star rating and 500k downloads (according to <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.Meditation.app&amp;hl=en&amp;gl=US\" target=\"_blank\" rel=\"noopener\">Google data<\/a>). As a smaller brand, they are supporting their USP and providing credibility with social proof and the success of being featured in famous publications.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fb00e elementor-widget elementor-widget-heading\" data-id=\"93fb00e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So, which app is the winner?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723a65f elementor-widget elementor-widget-text-editor\" data-id=\"723a65f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you were to download just one of these three apps, which one would you choose? Well, the decision process is definitely influenced by the initial motivation of the user, the store asset choices, and the information provided by the store itself.<\/span><\/p><p><span style=\"font-weight: 400;\">But assuming that the main reason to download was to try out meditation as a solution for better sleep, Breethe seems like it could really win over the more well-known players.\u00a0<\/span><\/p><p><b>Ultimately, USP wins!<\/b><\/p><p><span style=\"font-weight: 400;\">What is clear from these examples is that the USP is critical, but your subscription app is not alone out there. Every day you are competing to win the selection process inside the mind of the user. This process is incredibly quick, and to simplify this for the user in your favor, you can use <\/span><b>Product Positioning Techniques<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c02d87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c02d87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fffd9e6\" data-id=\"fffd9e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4562a8c elementor-widget elementor-widget-heading\" data-id=\"4562a8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to approach Product Positioning in order to isolate, target, and win a market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceff7b7 elementor-widget elementor-widget-text-editor\" data-id=\"ceff7b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">April Dunford, author of the book <\/span><a href=\"https:\/\/www.amazon.com\/Obviously-Awesome-Product-Positioning-Customers\/dp\/1999023005\" target=\"_blank\" rel=\"noopener\"><b>Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It<\/b><\/a><span style=\"font-weight: 400;\">, provides this definition: \u201c<\/span><i><span style=\"font-weight: 400;\">Positioning is the act of deliberately defining how you are the best at something that a defined market care a lot about.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">In the same book (that I highly recommend reading), there is a very useful three-step framework that can be used to understand how to approach positioning correctly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bfa15b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bfa15b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3271d44\" data-id=\"3271d44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bb159f elementor-widget elementor-widget-heading\" data-id=\"4bb159f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three Ways to Position Your Mobile App on the Market\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a1c98 elementor-widget elementor-widget-image\" data-id=\"e9a1c98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-8-1-1024x723.png\" class=\"attachment-large size-large wp-image-22219\" alt=\"Three Ways to Position your App on the Market\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-8-1-1024x723.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-8-1-300x212.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-8-1-768x542.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-8-1.png 1340w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f7c5b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7c5b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41ed65a\" data-id=\"41ed65a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5f06dc elementor-widget elementor-widget-heading\" data-id=\"d5f06dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Head to HEad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed461c2 elementor-widget elementor-widget-text-editor\" data-id=\"ed461c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the title of this approach suggests, you are going to be &#8220;directly&#8221; competing with the top of your category. It&#8217;s the most difficult to execute and normally requires a lot of resources if you want to buy your way in and eat a relevant share of the market.<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s what you need the consider in this case:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The users already know what to expect (the other players are acting as a benchmark, and the basic\/top features of these apps are quite well-defined). Can your app pass the bar?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep in mind that you don\u2019t have to convince people about the category itself. It already exists, especially in the mind of the users.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This approach is rarely suitable for new apps.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider this only if you have a strong USP (AKA why your app is better than the most famous ones) as well as money to invest.<br \/><br \/><\/span><\/span><\/li><\/ul><p><i><span style=\"font-weight: 400;\">Example:<\/span><\/i><span style=\"font-weight: 400;\"> You have a meditation app and want to go after big names like Calm or Headspace. If you are at the top of the category, you must always remark that you are the leader, stay at the top of your mind, keep innovating, and continue to reclaim the first spot. If you are a new app on the market, however, you need to compete with the same rules <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> have a strong USP.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36c408 elementor-widget elementor-widget-image\" data-id=\"d36c408\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image11.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Calm\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMDMsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"344\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image11-1024x440.jpg\" class=\"attachment-large size-large wp-image-22103\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image11-1024x440.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image11-300x129.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image11-768x330.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image11.jpg 1488w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5ff6e elementor-widget elementor-widget-text-editor\" data-id=\"cc5ff6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The<\/span><b> Ten Percent Happier<\/b><span style=\"font-weight: 400;\"> app, which is relatively new, managed to find its spot in the meditation space. This was due to the success of a homonymous <a href=\"https:\/\/www.tenpercent.com\/reading\" target=\"_blank\" rel=\"noopener\">book<\/a> and <a href=\"https:\/\/www.tenpercent.com\/podcast\" target=\"_blank\" rel=\"noopener\">podcast<\/a> focusing on the quality of the courses, as well as the more fun and realistic tones of voice that it connected to mediation.<\/span><\/p><p><span style=\"font-weight: 400;\">They found Golias&#8217;s weak point, and thanks to the gained media exposure and their own book and podcast, they managed to create a brand strong enough to compete with high-level players.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6123b7c elementor-widget elementor-widget-heading\" data-id=\"6123b7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Big Fish, Small pond<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c735a4 elementor-widget elementor-widget-text-editor\" data-id=\"7c735a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this approach, you move sideways to avoid the frontal clash with top players. You can create a relevant spot for yourself (big fish) in just a portion of the market (small pond).<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s what to consider in this case:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You should focus on the unsatisfied and important needs of the users.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The hyper-specialization already provides you with a good starting point to build your USP.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It could act as a starting point only for you to expand later.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The market needs to be big enough (at least in the short term).<br \/><br \/><\/span><\/li><\/ul><p><i><span style=\"font-weight: 400;\">Example:<\/span><\/i><span style=\"font-weight: 400;\"> You have a weight-loss app. How do you compete with huge apps like <\/span><b>MyFitnessPal: Calorie Counter<\/b><span style=\"font-weight: 400;\"> or <\/span><b>WW \/ WeightWatchers<\/b><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">One possible answer is to create an app that&#8217;s much more specialized and severs one relevant niche of users, such as a workout app for women. This is already the positioning of apps like <\/span><b>FitHer: Workout for Women<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Workout for Women: Fit at Home.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e58faaf elementor-widget elementor-widget-image\" data-id=\"e58faaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image24.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMDQsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMjQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"309\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image24-1024x395.jpg\" class=\"attachment-large size-large wp-image-22104\" alt=\"FitHer: Workout for Women versus Workout for Women: Fit at Home.\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image24-1024x395.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image24-300x116.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image24-768x297.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image24-1536x593.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image24.jpg 1782w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19150fe elementor-widget elementor-widget-text-editor\" data-id=\"19150fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some developers also found it interesting to be even <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> specialized by creating apps that offer yoga as a weight loss solution for women.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ee247 elementor-widget elementor-widget-heading\" data-id=\"08ee247\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Create a New Game<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbb463 elementor-widget elementor-widget-text-editor\" data-id=\"ecbb463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When the service that you are providing is totally new, there are no competitors to take into consideration. You are the pioneer.<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s what to consider in this case:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s a difficult style of positioning (to be chosen by exclusion).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to first create demand or retain high visibility to make it work.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s often connected to new emerging technologies.<\/span><\/span><\/li><\/ul><div>\u00a0<\/div><p><i>Example<\/i><span style=\"font-weight: 400;\">: Nowadays, AI is offering many opportunities. The <\/span><b>Replika: My AI Friend<\/b><span style=\"font-weight: 400;\"> app practically invented the category of &#8220;<\/span><b>chatbot companions<\/b><span style=\"font-weight: 400;\">&#8221; that is powered by artificial intelligence.<\/span><\/p><p><span style=\"font-weight: 400;\">In the beginning, nobody was looking for this kind of service or keywords, so the company had to power up the PR to get some brand recognition and encourage people to give it a try.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa1e06 elementor-widget elementor-widget-image\" data-id=\"7fa1e06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/image1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Replika: My AI Friend\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMDUsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL2ltYWdlMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"549\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image1.jpg\" class=\"attachment-large size-large wp-image-22105\" alt=\"Replika: My AI Friend\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image1.jpg 944w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image1-300x206.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/image1-768x527.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e3920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e3920\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f08dc91\" data-id=\"f08dc91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b16dfa7 elementor-widget elementor-widget-heading\" data-id=\"b16dfa7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USP and Positioning vs full-funnel performance\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12906c elementor-widget elementor-widget-image\" data-id=\"f12906c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2023\/01\/Graph-2-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxNDEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0dyYXBoLTItMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-2-1-1024x723.png\" class=\"attachment-large size-large wp-image-22141\" alt=\"USP and Positioning vs full-funnel performance\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-2-1-1024x723.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-2-1-300x212.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-2-1-768x542.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2023\/01\/Graph-2-1.png 1530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b88a4 elementor-widget elementor-widget-heading\" data-id=\"76b88a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can USP and Positioning positively impact full-funnel performance?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b43689 elementor-widget elementor-widget-text-editor\" data-id=\"4b43689\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Ads will be more relevant. As a result, you will have a lower CPM and a better CTR.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messaging on the Store will be more compelling and easier to understand for the target audience. A higher conversion rate can be expected and will lead to a lower CPI.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solving the real problems of users and providing tangible benefits will lead to an app with a higher retention rate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More people in the funnel and with high intent means better monetization (lower CAC and higher LTV).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A higher chance to reach Product-Market Fit.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8e802 elementor-widget elementor-widget-heading\" data-id=\"ae8e802\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Recommendation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a883e16 elementor-widget elementor-widget-text-editor\" data-id=\"a883e16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We encourage you to give the right consideration to USP and Positioning. Start with a USP in mind to build your product and marketing strategy. Remember that you are not alone and need to carefully position your product\/service to succeed and unlock growth at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfcc1e elementor-widget elementor-widget-heading\" data-id=\"bbfcc1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continue Reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e8206 elementor-widget elementor-widget-text-editor\" data-id=\"29e8206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can&#8217;t grow without a good cost\/revenue structure.&nbsp;<span style=\"font-weight: 400;\">For early-stage apps, you need to show numbers that are good enough to convince investors and lead your business to the next investment round. <\/span><\/p>\n<p>In <a href=\"https:\/\/appagent.com\/blog\/how-to-profitably-scale-a-subscription-app-part-two\/\" target=\"_blank\" rel=\"noopener\"><strong>Part Two<\/strong><\/a> of this article, we will discuss strategies for achieving growth while maintaining profitability.&nbsp; \ud83d\udcb0<\/p>\n<p>For more information on the topic, check out this webinar featuring Independent Growth Consultant <a href=\"https:\/\/appagent.com\/blog\/ten-facts-you-might-have-not-known-about-thomas-petit\/\" target=\"_blank\" rel=\"noopener\">Thomas Petit<\/a>&nbsp;and author of this article Roberto Sbrolla:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ddea5 elementor-widget elementor-widget-spacer\" data-id=\"b6ddea5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-191082a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"191082a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-453ea7c\" data-id=\"453ea7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d367b6d elementor-widget elementor-widget-video\" data-id=\"d367b6d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/RLsU5dXAnHI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aa025d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aa025d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c89dbc1\" data-id=\"3c89dbc1\" 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