{"id":20177,"date":"2022-10-31T14:30:00","date_gmt":"2022-10-31T13:30:00","guid":{"rendered":"https:\/\/appagent.com\/?p=20177"},"modified":"2024-02-26T19:10:49","modified_gmt":"2024-02-26T19:10:49","slug":"ugc-filming-guide","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/ugc-filming-guide\/","title":{"rendered":"Filming UGC Video Ads: A Guide for Creative Strategists"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20177\" class=\"elementor elementor-20177\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5b5689 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5b5689\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24916ec\" data-id=\"24916ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50a737b elementor-widget elementor-widget-text-editor\" data-id=\"50a737b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><em>To learn more about industry insights and best practices, sign up for the AppAgent newsletter <\/em><a href=\"https:\/\/appagent.com\/blog\/#signup\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>here<\/u><\/em><\/a><em>.<\/em><\/p><p>Since the onset of the Covid-19 pandemic and the meteoric rise of social media platforms like TikTok, consumer-savvy companies of every size and industry have begun to harness the power of <strong>user-generated content (UGC) <\/strong>in their marketing efforts.<\/p><p>The numbers (as well as the campaigns that we&#8217;ve run at AppAgent) show that users respond better to ads in which individuals are presenting their authentic experience with a product\u2014thus, these campaigns tend to have a <strong>higher ROI<\/strong>.<\/p><p>But the movement toward more genuine, consumer-generated content also comes with a new set of challenges. Sourcing the right actors for your UGC video ads can be a daunting task on its own, and because creators will typically be filming their content independently (i.e. from their own homes), you\u2019ll have much less control over the production process in general.<\/p><p>After working with dozens of creators to deliver original user-generated <a href=\"https:\/\/appagent.com\/blog\/how-to-create-great-video-ads-for-mobile-apps\/\" target=\"_blank\" rel=\"noopener\">video ads<\/a> to our clients, we at AppAgent have learned some hard lessons about how to do it right.<\/p><p>This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527383a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527383a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-113c38d\" data-id=\"113c38d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2566bf4 elementor-widget elementor-widget-heading\" data-id=\"2566bf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here are some questions we\u2019ll be tackling:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7655c4e elementor-widget elementor-widget-text-editor\" data-id=\"7655c4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\"><li><p>What exactly <em>is <\/em>user-generated content?<\/p><\/li><li><p>How can UGC benefit your marketing campaigns?<\/p><\/li><li><p>What should you look for when sourcing UGC actors?<\/p><\/li><li><p>What are some of the best practices when it comes to shooting high-ROI UGC ads?<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2873074 elementor-widget elementor-widget-spacer\" data-id=\"2873074\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79eb4c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79eb4c7\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe91dc\" data-id=\"afe91dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172ce57 elementor-widget elementor-widget-heading\" data-id=\"172ce57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is User-Generated Content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4693f elementor-widget elementor-widget-text-editor\" data-id=\"df4693f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 2 []\"><a href=\"https:\/\/appagent.com\/ugc-trend-library\/\"><strong>User-generated content<\/strong><\/a> is any online content that is created and published by consumers of a brand, rather than by the brand itself. In addition to videos, you can often find UGC in the form of images, audio, testimonials, blog posts, and social media posts.<\/p>\n<p>The unprecedented success of UGC can primarily be attributed to its raw <strong>authenticity<\/strong>, which allows brands to build a sense of trust with their audience in a way that has rarely been seen before.<\/p>\n<p>Ania Steinke, AppAgent\u2019s Creative Strategist, explains, \u201cThere is a growing need for \u2018realness\u2019 in marketing. Audiences don\u2019t want to buy products that haven\u2019t been tested and approved by others. We want to see products in action, users&#8217; reactions, and unfiltered opinions. That\u2019s where UGC comes into play.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b743a75 elementor-widget elementor-widget-video\" data-id=\"b743a75\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=ls-tTW_QtTI?feature=share&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f79584 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f79584\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55c7c35\" data-id=\"55c7c35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bba533 elementor-widget elementor-widget-heading\" data-id=\"1bba533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should You Be Using UGC Ads In Your Campaigns?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31ef7d elementor-widget elementor-widget-text-editor\" data-id=\"d31ef7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Well, for one thing, UGC-based ads have&nbsp;<a href=\"https:\/\/medium.com\/@lexywright\/the-50-user-generated-content-stats-you-need-to-know-8ffbeebf8552\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>4x higher click-through rates<\/strong><\/a> and a <strong>50% drop in cost-per-click<\/strong> than average.<\/p>\n<p>User-generated video content, in particular, has become a prevalent way for brands to engage with users due to its high potential for shareability and virality. For reference, user-generated YouTube videos created <em>about <\/em>a brand are typically <a href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/5-ways-use-user-generated-content-in-marketing\/#:~:text=According%20to%20Octoly%2C%20on%20average%2C%20user-generated%20videos%20about,which%20can%20help%20to%20boost%20your%20following%20substantially.\" target=\"_blank\" rel=\"noopener noreferrer\"><u><strong>viewed 10x more<\/strong><\/u><\/a> than traditional videos made by the brand itself.<\/p>\n<blockquote>\n<p>Ania emphasizes that &#8220;most people, especially the younger generation, have at least one active social media platform where they share their lives, follow others, and spend most of their time. In response, brands are now moving to mediums like TikTok and Instagram to follow their audience.&#8221;<\/p>\n<\/blockquote>\n<p>It&#8217;s also worth noting that UGC is relatively <strong>cheap to produce<\/strong>, as businesses no longer need to spend their marketing dollars on pricey camera equipment and high-profile actors or models.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d261dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d261dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436fb50\" data-id=\"436fb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2daa2c3 elementor-widget elementor-widget-heading\" data-id=\"2daa2c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Find the Right UGC Actors &amp; Creators for Your Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e598d elementor-widget elementor-widget-text-editor\" data-id=\"56e598d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">We normally begin by searching for actors with portfolios that are full of <strong>high-quality<\/strong>, <strong>creative<\/strong>, and <strong data-gtm-vis-recent-on-screen-47723816_29=\"131562\" data-gtm-vis-first-on-screen-47723816_29=\"131562\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">entertaining video content<\/strong>. It\u2019s also important that they have their own individual style and aesthetic that will appeal to your target audience.\u00a0<\/p><p>Next, after narrowing down our options to only a few creators, we try to find someone who exhibits a sense of excitement or enthusiasm about the project. The more passion the actor has for the product or service that they&#8217;re promoting, the likelier they are to come up with their own ideas on how to improve the concept or script.<\/p><blockquote><p>As Ania puts it, \u201cI&#8217;m always looking for creators who can not only deliver great content based on our script but can also add their own \u2018flavor\u2019 to it. Videos will only look authentic if the creator&#8217;s unique personality is there too.\u201d<\/p><\/blockquote><p>Finally, we aim to find creators who are easy to talk to and collaborate with, as good communication is essential for a smooth production process.\u00a0<\/p><p>So, now you have the criteria, but how do you go about the process of actually <em>finding<\/em> your star?\u00a0<\/p><p>Luckily, there are now a <a href=\"https:\/\/influencermarketinghub.com\/user-generated-content-platforms\/#toc-2\" target=\"_blank\" rel=\"noopener noreferrer\"><u>variety of software and tools<\/u><\/a> available that are designed specifically to connect brands with UGC actors. You can also do it the old-fashioned way, by manually searching for freelance content creators on platforms like <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Fiverr<\/u><\/a> and <a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Upwork<\/u><\/a>.<\/p><p>For additional tips on sourcing creators, check out &#8220;<a href=\"https:\/\/appagent.com\/blog\/finding-ugc-creators\/\">The Ultimate Guide to Finding &amp; Collaborating with UGC Creators<\/a>.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4c4fc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4c4fc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae430d6\" data-id=\"ae430d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b74cc4 elementor-widget elementor-widget-heading\" data-id=\"0b74cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Shooting High-ROI User-Generated Video Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f0b44 elementor-widget elementor-widget-text-editor\" data-id=\"b3f0b44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Now that you know the basics of user-generated content, let&#8217;s talk about how you can brief your actors to produce stunning UGC-style video ads from their own homes.<\/p><p>Keep in mind that as a mobile marketing agency, we&#8217;ll primarily be focusing on best practices for UGC creatives that promote apps and games.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8f0f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb8f0f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f967bc6\" data-id=\"f967bc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6964085 elementor-widget elementor-widget-heading\" data-id=\"6964085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Backdrop &amp; Lighting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0b332 elementor-widget elementor-widget-text-editor\" data-id=\"6a0b332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">First things first: instruct your actors to always be shooting in front of a clean, aesthetically-pleasing backdrop. No viewer wants to see an unmade bed or dirty socks scattered around the room while someone is trying to convince them to make a purchase (unless that\u2019s the hook of the video).<\/p>\n<p>For best results, we typically suggest that our creators shoot their content in front of a neutral, minimalist background that has a decent amount of<strong data-gtm-vis-recent-on-screen-47723816_29=\"232567\" data-gtm-vis-first-on-screen-47723816_29=\"232567\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\"> natural lighting<\/strong>. If they\u2019re filming at night or in a space that doesn&#8217;t get enough sunlight, encourage them to use a tool such as an <a href=\"https:\/\/www.amazon.com\/UBeesize-Recording%EF%BC%86Live-Streaming-Instagram-Compatible\/dp\/B08L5VKNWR\/ref=sr_1_4?adgrpid=1338107079040487&amp;hvadid=83631900355734&amp;hvbmt=bp&amp;hvdev=c&amp;hvlocint=190&amp;hvlocphy=138926&amp;hvnetw=o&amp;hvqmt=p&amp;hvtargid=kwd-83632612151793%3Aloc-190&amp;hydadcr=18446_10795137&amp;keywords=photo+light+ring&amp;qid=1663936669&amp;s=electronics&amp;sr=1-4\" target=\"_blank\" rel=\"noopener noreferrer\"><u>LED ring light<\/u><\/a> to brighten up the video.<\/p>\n<p data-pm-slice=\"1 1 []\">Another factor that they should keep in mind is the <b>decor <\/b>of the room that they\u2019re shooting in\u2013old, outdated furniture can look unappealing, and may interfere with their ability to grab viewers&#8217; attention.<\/p>\n<p><span style=\"font-weight: bolder;\">Ania\u2019s pro tip:<\/span>&nbsp;Adding a few plants is a simple way to make a space look cozier and more attractive!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3bb31a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3bb31a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b74b7c0\" data-id=\"b74b7c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fc21e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fc21e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ceb83e5\" data-id=\"ceb83e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c93a4f elementor-widget elementor-widget-image\" data-id=\"8c93a4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/elementor\/thumbs\/IMG_2087-qk7d78no8jwjsyxa3m0pflwwjm1ztqibr0e45op7do.jpg\" title=\"Example of a good background for UGC videos\" alt=\"Example of a good background for UGC videos\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@ASOS on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d0baf elementor-widget elementor-widget-text-editor\" data-id=\"b0d0baf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A good example of UGC background:<\/strong> simple and well-lit background, greenery, no distracting decorations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0704e4f\" data-id=\"0704e4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9921c9b elementor-widget elementor-widget-image\" data-id=\"9921c9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"582\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2101-e1665046820551-582x1024.jpg\" class=\"attachment-large size-large wp-image-20723\" alt=\"Example of a good ring light setup for UGC videos\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2101-e1665046820551-582x1024.jpg 582w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2101-e1665046820551-171x300.jpg 171w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2101-e1665046820551-768x1351.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2101-e1665046820551.jpg 826w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@Heynicolewong on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04ed55 elementor-widget elementor-widget-text-editor\" data-id=\"b04ed55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Good example of UGC lighting:<\/strong> use of ring light to compensate for dim-lit environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae87809 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae87809\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0f143\" data-id=\"dc0f143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e1937 elementor-widget elementor-widget-heading\" data-id=\"23e1937\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Camera Setup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a17f4 elementor-widget elementor-widget-text-editor\" data-id=\"a7a17f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Once your actor has found a suitable backdrop for their video, it&#8217;s time for them to set up their shot. Remember that user-generated content should not look or feel like a traditional ad, so creators should be filming on their smartphones to ensure that it blends in well with the rest of the viewer&#8217;s feed.<\/p><p>One of the most crucial components of the setup is a straight and stable camera position. Actors should aim for a <strong data-gtm-vis-recent-on-screen-47723816_29=\"148655\" data-gtm-vis-first-on-screen-47723816_29=\"148655\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">medium camera shot<\/strong>\u00a0that allows for the footage to be zoomed in during post-production if needed.\u00a0<\/p><p>We also remind creators that there should be enough distance between themselves and the backdrop\u2014meaning that there should be at least a few feet of space between their bodies and the wall behind them.<\/p><p data-pm-slice=\"1 1 []\">Although it may seem obvious, it&#8217;s worth keeping in mind the<b> orientation <\/b>of the video. If you\u2019re planning to publish your ad on a platform like TikTok or Instagram Reels, you&#8217;ll want to brief the creator to set their camera up in a vertical orientation. Traditional long-form YouTube videos, however, should be shot horizontally.<\/p><p><strong data-gtm-vis-recent-on-screen-47723816_29=\"148656\" data-gtm-vis-first-on-screen-47723816_29=\"148656\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">Ania\u2019s pro tip: <\/strong>Have your actor switch their phone\u2019s camera settings to <a href=\"https:\/\/support.apple.com\/en-us\/HT209431\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>4K resolution<\/u><\/em><\/a> to improve the quality of their video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f3369e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f3369e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f72d122\" data-id=\"f72d122\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e5ad01 elementor-widget elementor-widget-image\" data-id=\"1e5ad01\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"586\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2079-586x1024.jpg\" class=\"attachment-large size-large wp-image-20737\" alt=\"Good example of a medium camera shot for a UGC video\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2079-586x1024.jpg 586w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2079-172x300.jpg 172w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2079-768x1341.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2079.jpg 828w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@Headspace on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8dd4f elementor-widget elementor-widget-text-editor\" data-id=\"ab8dd4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Good example of UGC setup:<\/strong> stable position, medium camera shot, appropriate orientation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-205f8ba\" data-id=\"205f8ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff199c elementor-widget elementor-widget-image\" data-id=\"9ff199c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"586\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2118-1-e1665052344634-586x1024.jpg\" class=\"attachment-large size-large wp-image-20741\" alt=\"Example of medium camera shot for UGC videos\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2118-1-e1665052344634-586x1024.jpg 586w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2118-1-e1665052344634-172x300.jpg 172w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2118-1-e1665052344634-768x1341.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2118-1-e1665052344634.jpg 828w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@alomoves on Instagram<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe23de6 elementor-widget elementor-widget-text-editor\" data-id=\"fe23de6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Good example of UGC setup:\u00a0<\/strong>adequate distance between actor &amp; backdrop, high resolution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-569c9d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"569c9d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0c18b7\" data-id=\"b0c18b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67de4f0 elementor-widget elementor-widget-heading\" data-id=\"67de4f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Audio Setup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cb2a4 elementor-widget elementor-widget-text-editor\" data-id=\"85cb2a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">In terms of audio, we begin by asking that our creators film in a <strong>quiet location<\/strong> to reduce the risk of their camera picking up any distracting background noise.<\/p><p>If they\u2019re creating their video in public or in a shared space, they can politely ask others to steer clear of the area while filming. Whenever shooting video content at the AppAgent office, for example, we hang up a sign in advance that informs our colleagues of where and when we plan to be filming.<\/p><p><strong>Ania\u2019s pro tip: <\/strong>To improve the quality of the audio, I like to encourage our actors to use a discreet <a href=\"https:\/\/www.amazon.com\/Microphone-Professional-Omnidirectional-Condenser-Recording\/dp\/B09PLJ53KY\/ref=sr_1_3_sspa?crid=1GC04R1G85H2Z&amp;keywords=clip+on+microphone+for+iphone&amp;qid=1664303075&amp;qu=eyJxc2MiOiI0LjY0IiwicXNhIjoiNC4zNSIsInFzcCI6IjMuOTQifQ%3D%3D&amp;sprefix=clip+onmicrophone+for+iphone%2Caps%2C332&amp;sr=8-3-spons&amp;psc=1\" target=\"_blank\" rel=\"noopener noreferrer\">clip-on lapel microphone<\/a> that&#8217;s compatible with their phone or tablet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73235b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73235b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6fcf68\" data-id=\"b6fcf68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7275cfe elementor-widget elementor-widget-heading\" data-id=\"7275cfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Clothing &amp; Appearance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e57ad elementor-widget elementor-widget-text-editor\" data-id=\"f3e57ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The way your UGC actors present themselves on camera is crucial, as it directly impacts the audience&#8217;s perception of your brand.<\/p><p>We let our creators know that they are free to show off their unique style, but provide them with these simple guidelines to make sure their look isn&#8217;t too distracting to viewers:<\/p><ul><li><p>Wear clean clothes without any distracting prints or patterns,<\/p><\/li><li><p>Make sure not to show too much skin,<\/p><\/li><li><p>Hide any visible brand tags that may be on your clothing,<\/p><\/li><li><p>If you decide to wear makeup, aim for a natural look that covers any flaws and enhances your features,<\/p><\/li><li><p>Stick to a simple hairstyle that doesn&#8217;t cover or distract from your face,<\/p><\/li><li><p>Keep your fingernails clean and cut with a simple manicure.<\/p><\/li><\/ul><p><strong>Ania\u2019s pro tip: <\/strong>I always remind creators to double-check how their outfit looks against the backdrop of the video. For example, if they\u2019re shooting against a plain white wall, they probably shouldn\u2019t be wearing a plain white t-shirt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e0896f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e0896f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ca0bb8\" data-id=\"4ca0bb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6130084 elementor-widget elementor-widget-image\" data-id=\"6130084\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2129-556x1024.jpg\" class=\"attachment-large size-large wp-image-20742\" alt=\"Good example of UGC style for men\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2129-556x1024.jpg 556w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2129-163x300.jpg 163w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2129-768x1414.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2129.jpg 828w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@Poshmark on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168cc77 elementor-widget elementor-widget-text-editor\" data-id=\"168cc77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 700; font-size: 13px;\">A good example of UGC look for men: <\/span><span style=\"font-size: 13px;\">plain clothing that doesn&#8217;t clash with backdrop, simple hairstyle, no visible brand tags.<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c24e64\" data-id=\"1c24e64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1dbc6a elementor-widget elementor-widget-image\" data-id=\"a1dbc6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2073-e1665053108239-557x1024.jpg\" class=\"attachment-large size-large wp-image-20744\" alt=\"Good example of UGC style for women\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2073-e1665053108239-557x1024.jpg 557w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2073-e1665053108239-163x300.jpg 163w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2073-e1665053108239-768x1413.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2073-e1665053108239.jpg 828w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@Meganryder on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7db18 elementor-widget elementor-widget-text-editor\" data-id=\"8a7db18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A good example of UGC look for women: <\/b>clean, non-distracting clothing, natural makeup, &amp; simple hairstyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3c6ae5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3c6ae5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b6911\" data-id=\"c8b6911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4fcd6 elementor-widget elementor-widget-heading\" data-id=\"9b4fcd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Mobile Device &amp; User Experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce55c6d elementor-widget elementor-widget-text-editor\" data-id=\"ce55c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">If you\u2019re producing user-generated content to promote a mobile app or game, you may want to include some shots of your creator playing or scrolling on a mobile device (i.e. a tablet or smartphone).<\/p><p data-pm-slice=\"1 1 []\">Just as with normal footage, instruct your actors to shoot their device against a <b>well-lit, non-distracting background <\/b>that doesn&#8217;t take the audience&#8217;s attention away from what&#8217;s on the screen. They should also be mindful of any smudges or reflections that may show up on camera.<\/p><p>One critical thing to keep in mind is the distance between the camera and the device; the shot should be close enough to accurately capture any gameplay or essential app features.<\/p><p>If you need your creators to provide footage directly from their mobile screens, encourage them to use a free screen recorder tool.<\/p><p data-pm-slice=\"1 1 []\"><strong data-gtm-vis-recent-on-screen-47723816_29=\"212644\" data-gtm-vis-first-on-screen-47723816_29=\"212644\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">Ania\u2019s pro tip: <\/strong>I typically prompt actors to shoot a few different takes from various angles and proximities to ensure that I get the footage I need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f182f98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f182f98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-334a760\" data-id=\"334a760\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-944aaff elementor-widget elementor-widget-image\" data-id=\"944aaff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"853\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-133019-e1665058766238.jpg\" class=\"attachment-large size-large wp-image-20762\" alt=\"Good example of filming a tablet for UGC\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-133019-e1665058766238.jpg 552w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-133019-e1665058766238-194x300.jpg 194w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AppAgent<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f6110 elementor-widget elementor-widget-text-editor\" data-id=\"d1f6110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A good example of user experience on tablet:<\/b>\u00a0well-lit background, no smudges or reflections on screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1d7b52\" data-id=\"b1d7b52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9c9559 elementor-widget elementor-widget-image\" data-id=\"d9c9559\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"855\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-133241-e1665059899821.jpg\" class=\"attachment-large size-large wp-image-20760\" alt=\"Good example of filming a mobile device &amp; user experience for UGC videos\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-133241-e1665059899821.jpg 553w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-133241-e1665059899821-194x300.jpg 194w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AppAgent<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1c504 elementor-widget elementor-widget-text-editor\" data-id=\"6a1c504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A good example of user experience on smartphone:<\/b>\u00a0clear view of gameplay, adequate distance between camera and device.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2b21fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2b21fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01f9999\" data-id=\"01f9999\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79fbce9 elementor-widget elementor-widget-heading\" data-id=\"79fbce9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Language, Culture &amp; Vibe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032d5f6 elementor-widget elementor-widget-text-editor\" data-id=\"032d5f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When it comes to the general culture and vibe of the video, the most important thing is that creators are encouraged to be themselves\u2014because let&#8217;s face it, <strong>authenticity<\/strong> is the key to producing successful user-generated content.<\/p><p>Even if you\u2019ve provided them with a <a href=\"https:\/\/appagent.com\/blog\/finding-ugc-creators\/\" target=\"_blank\" rel=\"noopener\">brief or script<\/a> to follow, encourage your actor to think of different ways that they can inject their personality into the video. If you\u2019re working with a more popular influencer who already has an established personal style of content, consider asking them to come up with their own unique concept for the video.<\/p><p data-pm-slice=\"1 1 []\"><strong>Ania\u2019s pro tip: <\/strong>I ask actors to create a few different versions of their video &#8211; one that strictly follows the script or brief that I&#8217;ve provided and another that incorporates their own input and creativity. I then test both iterations and keep note of which one performs best!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20c09c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20c09c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4412408\" data-id=\"4412408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c39ac43 elementor-widget elementor-widget-image\" data-id=\"c39ac43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2122-555x1024.jpg\" class=\"attachment-large size-large wp-image-20747\" alt=\"Good example of creative freedom for UGC videos\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2122-555x1024.jpg 555w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2122-162x300.jpg 162w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2122-768x1418.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2122.jpg 828w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@gopuff on Instagram<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f0da7a\" data-id=\"4f0da7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-800ef5b elementor-widget elementor-widget-image\" data-id=\"800ef5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"1024\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2099-554x1024.jpg\" class=\"attachment-large size-large wp-image-20748\" alt=\"Good example of showing personality in UGC videos\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2099-554x1024.jpg 554w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2099-162x300.jpg 162w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2099-768x1419.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/IMG_2099.jpg 828w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@Tinder on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b84efb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b84efb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c24baf7\" data-id=\"c24baf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d516be elementor-widget elementor-widget-heading\" data-id=\"0d516be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC Video Filming Checklist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4deb21 elementor-widget elementor-widget-text-editor\" data-id=\"d4deb21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">To make things simpler for you, we&#8217;ve created a <strong>downloadable checklist<\/strong> based on the guidelines that AppAgent provides to actors before they create their UGC videos.<\/p><p data-pm-slice=\"1 1 []\">You can download an interactive version of the checklist to send to creators\u00a0<strong><a href=\"https:\/\/appagent.com\/download\/\">here<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cba973 elementor-widget elementor-widget-image\" data-id=\"7cba973\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1217\" height=\"1721\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/UGC-Filming-Checklist.jpg\" class=\"attachment-full size-full wp-image-20792\" alt=\"UGC Video Filming Checklist for Content Creators\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/UGC-Filming-Checklist.jpg 1217w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/UGC-Filming-Checklist-212x300.jpg 212w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/UGC-Filming-Checklist-724x1024.jpg 724w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/UGC-Filming-Checklist-768x1086.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/UGC-Filming-Checklist-1086x1536.jpg 1086w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8d9cba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8d9cba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4407fc\" data-id=\"c4407fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04db722 elementor-widget elementor-widget-heading\" data-id=\"04db722\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing Remarks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa6019 elementor-widget elementor-widget-text-editor\" data-id=\"9aa6019\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Incorporating user-generated content into your marketing strategy means navigating some unchartered waters. Viewers are no longer interested in ads with high production quality or A-list celebrity endorsements, which leaves us marketers left to adapt to a new and ever-shifting landscape.<\/p><blockquote><p>As Ania explains, \u201cAudiences have gotten used to this new type of content that\u2019s published on platforms like Instagram and Tik Tok. Less polished, spontaneous, and real\u2013this is the content that they want to consume, not high-quality \u2018fake\u2019 ads with scripts and actors.\u201d<\/p><\/blockquote><p>We hope this guide helps you understand some of the best practices when it comes to filming thumb-stopping user-generated video content.\u00a0<\/p><p>If you&#8217;re in need of some creative inspiration, check out AppAgent&#8217;s <strong><a href=\"https:\/\/appagent.com\/ugc-trend-library\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>UGC Ads Library<\/u><\/a><\/strong>, where you can browse through over 100 UGC video ads for mobile brands like Niantic, MyFitnessPal, and Uber.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca1dbd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca1dbd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acf6427\" data-id=\"acf6427\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8d456 elementor-widget elementor-widget-heading\" data-id=\"7a8d456\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mastering UGC: How to Build SUccessful Collaborations with Content Creators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c32773 elementor-widget elementor-widget-text-editor\" data-id=\"4c32773\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to take your UGC production to the next level? Watch our recent <a href=\"https:\/\/www.youtube.com\/watch?v=1SyBoIdXu_w\">webinar<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">, where you\u2019ll learn how to collaborate with creators to achieve the content you desire (and deserve!).\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">This session is packed with valuable insights, including foolproof tips for identifying and partnering with the right content creators, crafting effective creative briefs, and producing high-performing UGC ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0473ff4 elementor-widget elementor-widget-video\" data-id=\"0473ff4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1SyBoIdXu_w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d05a44d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d05a44d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0fc841\" data-id=\"a0fc841\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cb25f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cb25f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae90793\" data-id=\"ae90793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3045d63 elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"3045d63\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e806af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e806af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7576895\" data-id=\"7576895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c611fc1 elementor-widget elementor-widget-heading\" data-id=\"c611fc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfe7db saswpx elementor-widget elementor-widget-text-editor\" data-id=\"0bfe7db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3> 1. What is UGC?<\/h3><p data-pm-slice=\"1 2 []\">Any online content that is created and published by consumers of a brand, rather than by the brand itself.\u00a0<\/p><\/p><p><h3>2. Why should i use UGC videos in my marketing campaigns?<\/h3><p>UGC videos are relatively cheap and easy to produce. In addition, this content has higher click-through-rates and a\u00a050% drop in cost-per-click\u00a0than average.<\/p><\/p><p><h3>3. What should creators keep in mind when shooting ugc video ads?<\/h3><p>UGC creators should pay attention to camera setup, audio setup, the backdrop that their filming against, and their overall appearance.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29be880 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29be880\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14616c6f\" data-id=\"14616c6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your brand.<\/p>\n","protected":false},"author":18,"featured_media":20796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,81,76],"class_list":["post-20177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-app-marketing","tag-mobile-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Filming UGC Video Ads: A Guide for Creative Strategists<\/title>\n<meta name=\"description\" content=\"A step-by-step guide to help creative strategists and mobile marketers produce high-ROI user-generated video ads for their mobile brands.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filming UGC Video Ads: A Guide for Creative Strategists\" \/>\n<meta property=\"og:description\" content=\"A step-by-step guide to help creative strategists and mobile marketers produce high-ROI user-generated video ads for their mobile brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/ugc-filming-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T19:10:49+00:00\" \/>\n<meta property=\"og:image\" 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