{"id":2009,"date":"2019-04-17T17:29:34","date_gmt":"2019-04-17T15:29:34","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/?p=2009"},"modified":"2023-08-18T10:26:18","modified_gmt":"2023-08-18T08:26:18","slug":"mobile-app-growth-strategy-that-actually-works","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/mobile-app-growth-strategy-that-actually-works\/","title":{"rendered":"Mobile app growth strategy that actually works"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2009\" class=\"elementor elementor-2009\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94248b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94248b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b2f6b\" data-id=\"f7b2f6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae18f48 elementor-widget elementor-widget-text-editor\" data-id=\"ae18f48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\"><em>Last updated on September 20th, 2022<\/em><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 15pt; font-family: 'Roboto Condensed',sans-serif; color: #5b5b5b; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">To learn more about mobile marketing industry insights and best practices, sign up for the AppAgent newsletter <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/appagent.com\/blog\/#signup\"><span style=\"font-size: 15pt; font-family: 'Roboto Condensed',sans-serif; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">here<\/span><\/a><span style=\"font-size: 15pt; font-family: 'Roboto Condensed',sans-serif; color: #5b5b5b; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec32991 elementor-widget elementor-widget-text-editor\" data-id=\"ec32991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/829677559&amp;color=%23fad524&amp;auto_play=true&amp;hide_related=true&amp;show_comments=false&amp;show_user=false&amp;show_reposts=false&amp;show_teaser=false\" width=\"100%\" height=\"166\" data-lf-yt-playback-inspected-yegkb8lb3e14ep3z=\"true\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0b995 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd0b995\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e20f7\" data-id=\"81e20f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883c0ba elementor-widget elementor-widget-spacer\" data-id=\"883c0ba\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293e544 elementor-widget elementor-widget-text-editor\" data-id=\"293e544\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For sustainable mobile app growth, you must <a href=\"https:\/\/blog.pushwoosh.com\/blog\/user-activation\/?utm_source=appagent&amp;utm_campaign=user-activation\">focus on activation<\/a> first, not acquisition! Let&#8217;s talk about how to avoid the \u2018leaky bucket\u2019 problem and\u00a0efficiently\u00a0grow your mobile app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a54c elementor-widget elementor-widget-text-editor\" data-id=\"7b6a54c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here\u2019s a recent conversation that I had:<\/p>\n<p>\u201cWe want to double our mobile app user base in the next six months with a budget of $150,000. You\u2019re the experts on app growth hacking, so you can help us, right?\u201d<\/p>\n<p>I took a deep breath.<\/p>\n<p>\u201cI don\u2019t know,\u201d I said. This was my honest answer to the game publisher on the conference call.<\/p>\n<p>\u201cI don\u2019t know, because, to provide a meaningful answer, I need to understand your current number of\u00a0<b>daily active users<\/b>\u00a0(DAUs), the\u00a0<b>retention curve<\/b>,\u00a0<b>segmented\u00a0<\/b><a href=\"https:\/\/appagent.com\/blog\/complete-guide-on-predictive-ltv-modeling\/\"><b>lifetime value<\/b>\u00a0(LTV)\u00a0<\/a>of users, and the\u00a0<a href=\"https:\/\/appagent.com\/blog\/2019\/08\/07\/how-to-calculate-the-customer-acquisition-cost-cac-for-your-mobile-application\/\" target=\"_blank\" rel=\"noopener\"><b>cost of acquisition<\/b>\u00a0(CAC)<\/a>\u00a0for different segments of mobile users. Only then can I say if your growth target is feasible and provide you with a tailor-made mobile app growth strategy.\u201d<\/p>\n<p>And then, there was a silence\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8bc61 elementor-widget elementor-widget-image\" data-id=\"be8bc61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/1-1024x573.png\" class=\"attachment-large size-large wp-image-26982\" alt=\"App Marketing Newton&#039;s Law\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/1-1024x573.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/1-300x168.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/1-768x430.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/1.png 1466w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b44605a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b44605a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17beeaa\" data-id=\"17beeaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fba805 elementor-widget elementor-widget-heading\" data-id=\"9fba805\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Acquisition is the Easy Part of Mobile Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d4a85 elementor-widget elementor-widget-text-editor\" data-id=\"95d4a85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The siloed thinking about\u00a0<a href=\"https:\/\/appagent.com\/blog\/2019\/07\/09\/insider-secrets-how-to-test-new-mobile-user-acquisition-channels\/\" target=\"_blank\" rel=\"noopener\"><strong data-gtm-vis-first-on-screen-47723816_29=\"72667\" data-gtm-vis-recent-on-screen-47723816_29=\"267371\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">user acquisition<\/strong> (UA)<\/a>\u00a0is most often seen in companies that aren\u2019t mobile-first.\u00a0This can also occur among founders and marketing managers who lack understanding of various areas such as product design, growth hacking, and marketing analytics.<\/p>\n<p>The <b>\u2018leaky bucket\u2019 problem<\/b> is something that we have to regularly explain to our clients &#8211; and help them fix. It occurs because advertisers tend to overlook the underlying problem behind the flat, or even declining, curve of their mobile app&#8217;s user-base (which, in most cases, is caused by the product, not acquisition).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2396d33 elementor-widget elementor-widget-image\" data-id=\"2396d33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"303\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/2-1024x388.jpg\" class=\"attachment-large size-large wp-image-26983\" alt=\"&quot;If you invest in growth before you have retention, you&#039;re not acquiring users, you&#039;re RENTING them&quot;\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/2-1024x388.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/2-300x114.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/2-768x291.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/2-1536x582.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b016b16 elementor-widget elementor-widget-text-editor\" data-id=\"b016b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The truth is that user acquisition is the easy part of mobile app growth when compared to activation, retention, revenue, and referral\u00a0(AARRR of\u00a0the famous\u00a0<a href=\"https:\/\/www.slideshare.net\/dmc500hats\/startup-metrics-for-pirates-long-version\" target=\"_blank\" rel=\"noopener\">pirate metrics<\/a> model by Dave McClure).<\/p>\n<p>These five metrics represent and reflect the user flow. The reality is that most startups tend to prioritize the first one: acquisition.\u00a0<\/p>\n<p>The main issue with this framework is that it describes the order in which the user interacts with the mobile app, rather than how the company should prioritize the work. Focus too much on acquisition and you\u2019ll end up with the leaking bucket problem!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea127b2 elementor-widget elementor-widget-image\" data-id=\"ea127b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/3-1024x499.jpg\" class=\"attachment-large size-large wp-image-26984\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/3-1024x499.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/3-300x146.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/3-768x374.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/3-1536x748.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fb259c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fb259c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e8047d\" data-id=\"2e8047d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d83ffe elementor-widget elementor-widget-heading\" data-id=\"3d83ffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 'Full Funnel' App Growth Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1650c1 elementor-widget elementor-widget-text-editor\" data-id=\"b1650c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If I\u2019m asked my opinion on the most effective app growth strategy, I always recommend the\u00a0<strong data-gtm-vis-recent-on-screen-47723816_29=\"1149598\" data-gtm-vis-first-on-screen-47723816_29=\"1149598\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">Full-Funnel Approach<\/strong>.\u00a0<\/p>\n<p>Analyzing the user journey using existing data leads to one of two scenarios:<\/p>\n<ol>\n<li>The mobile app is healthy, retains users and generates revenue. It\u2019s ready to scale.<\/li>\n<li>The mobile app has issues related to activation, engagement and\/or monetization. These need to be fixed before investing in UA. And that&#8217;s especially true in the post-IDFA era where targeting capabilities are worse and the necessity of a high LTV critical!<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d470295 elementor-widget elementor-widget-image\" data-id=\"d470295\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/4-1024x483.jpg\" class=\"attachment-large size-large wp-image-26985\" alt=\"The Full Funnel Approach\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/4-1024x483.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/4-300x141.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/4-768x362.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/4-1536x724.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb8fa7 elementor-widget elementor-widget-text-editor\" data-id=\"7cb8fa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In case you are not sure if your app is ready, feel free to reach out at <a href=\"mailto:hi@appagent.com\">hi@appagent.com<\/a>.<\/p>\n<p>Over the years we have developed and refined <a href=\"https:\/\/appagent.com\/blog\/user-acquisition-viability-calculator\/\">viability calculators<\/a>&nbsp;for mobile apps and can run a free scalability assessment for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e32ea27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e32ea27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dd63da\" data-id=\"9dd63da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b844515 elementor-widget elementor-widget-heading\" data-id=\"b844515\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCENARIO 1 - A HEALTHY APP READY To Scale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da7a13 elementor-widget elementor-widget-text-editor\" data-id=\"5da7a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile apps with strong metrics are rare, but if you have one the only remaining question is: \u2018how much can it scale?\u2019<\/p>\n<p>The answer to the question is closely related to two metrics: the ratio between lifetime value and cost per install (LTV and CPI), and the size of the addressable market.<\/p>\n<p>The (positive) ratio between LTV and CPI shows the buffer against growing user acquisition cost before the UA eventually becomes unprofitable. When starting to invest in paid UA on ad networks like Facebook, you should go through three stages:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9843ee5 elementor-widget elementor-widget-text-editor\" data-id=\"9843ee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1.\u00a0<strong>High CAC<\/strong> in the launch phase due to limited learnings of the best targeting, creatives, optimization type, lack of data, etc.<\/p>\n<p>2. <strong>Low CAC<\/strong> coming with learnings and tapping into the most relevant users like Early Adopters for the lowest price.<\/p>\n<p>3. <strong>Growing CAC<\/strong> caused by the extraction of the top users over time. This leads to a decrease in the relevance and quality of the base and, at some point, your UA strategy will become ineffective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ae441 elementor-widget elementor-widget-image\" data-id=\"f1ae441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"401\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/5-1024x513.jpg\" class=\"attachment-large size-large wp-image-26990\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/5-1024x513.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/5-300x150.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/5-768x385.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/5-1536x770.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/5.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c404a elementor-widget elementor-widget-text-editor\" data-id=\"d1c404a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The second aspect\u2014the total addressable market\u2014is highly related to your product and its focus. On one hand, the more niche your mobile app or game is, the more engaged users you will attract, but the smaller the potential pool is.\u00a0<\/p>\n<p>On the other hand, mobile apps with a broad appeal are competing for the attention of a much larger audience who are less likely to deeply engage with you\u2014and less likely to want to pay for your product or service.<\/p>\n<p>The limited size of the addressable market could be a serious issue if you choose a narrow segment. In some cases, the available audience might be so small that you may be unable to acquire enough users or players to cover the development, upkeep and marketing expenses associated with your mobile app.<\/p>\n<p>During our fireside chat at PGC Helsinki just a few days after Empires &amp; Puzzles became one of the top 10 grossing games in the US Apple App Store, Antti Paikalla shared insight into the process behind the game&#8217;s creation:<\/p>\n<p>&#8220;When researching the mobile app market for our third game at Small Giant Games (SGG), we spent months analyzing top-grossing charts. We looked into what top-performing games had in common, examined which game genres were attracting highly engaged audiences willing to spend on a game, and determined the size of these audiences. All of these inputs eventually led us to define what is today Empires &amp; Puzzles.&#8221;<\/p>\n<p>If you are aiming for a big hit, follow the approach taken by the founders of SGG. This rather small\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">45-member<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">\u00a0team demonstrates how a methodological and data-driven approach to mobile business can pay off. They\u2019ve managed to scale a game that was delivering an impressive c\/a $400K of daily revenue when Zynga announced the acquisition of the Finnish studio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-442c2c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"442c2c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-606109f\" data-id=\"606109f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86e3811 elementor-widget elementor-widget-heading\" data-id=\"86e3811\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scenario 2 - a Mobile App Experiencing Issues Isn't Ready for Scaling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3029d elementor-widget elementor-widget-text-editor\" data-id=\"1e3029d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some product issues can be fixed easily. But in some cases, even major tweaks to the product proposition won\u2019t be enough to save it.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Distinguishing whether your app can be salvaged or not is the hardest task for any product manager.<\/span><\/p>\n<p>The most impactful pirate metric is activation. Luckily for you, fixing issues at the activation stage usually requires less investment than tackling issues that relate to long-term retention or monetization.\u00a0<\/p>\n<p>If you are unable to fix the drop in the conversion funnel at the activation stage, it means the value proposition isn\u2019t strong enough and the product needs to be fundamentally changed\u2026or killed.<\/p>\n<p>Here, Dani Hart from GrowthHackers explains why activation is such an important step in the user journey:\u00a0<\/p>\n<p>\u201cWithout getting people to see the value of your product, they won\u2019t come back which will make retention, referral, and revenue near impossible. Activation is where the most leverage is\u2026if I could increase my conversion rates during the activation stage of the customer lifecycle, It would be much easier to decrease the cost per acquisition and provide an experience that makes the user likely to return.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f800e83 elementor-widget elementor-widget-image\" data-id=\"f800e83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/6-1024x483.jpg\" class=\"attachment-large size-large wp-image-26991\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/6-1024x483.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/6-300x141.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/6-768x362.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/6-1536x724.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/6.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfa956 elementor-widget elementor-widget-text-editor\" data-id=\"1dfa956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you can see that your product\/market fit is positive and there\u2019s a healthy activation ratio (<b>at least 80% of users finished onboarding<\/b>, but this value is highly dependent on the app category and acquisition source), you should focus entirely on retention.<\/p>\n<p>You should approach retention optimization in a step-by-step method; f<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">ocus on fixing Day 1, then Day 3, then Day 7 retention, gradually building up to really long-term engagement.&nbsp;<\/span><\/p>\n<p><span style=\"letter-spacing: 0px; font-weight: var( --e-global-typography-text-font-weight ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-text );\">In the mobile industry, if you\u2019re able to retain existing users at a steady rate, your chances of successful monetization are much higher. But this won\u2019t happen overnight\u2014it took eight years for Facebook and over three years for Snapchat to introduce monetization models.&nbsp;<\/span><\/p>\n<p><span style=\"letter-spacing: 0px; font-weight: var( --e-global-typography-text-font-weight ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-text );\">But if you do it right, you can achieve amazing results. One such example is Amazon, as analysts have pegged <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px; background-color: #ffffff;\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-04-19\/amazon-prime-s-membership-and-retention-are-higher-than-costco-s\" target=\"_blank\" rel=\"noopener\">Prime\u2019s yearly retention rate<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">&nbsp;at over <em>90 percent<\/em>!<\/span><\/p>\n<p>Another crucial area is paywall optimization. As Dan Burcaw from Nami ML explains, &#8220;a<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">&nbsp;common mistake is to spend a lot of time on marketing, on product pages, videos, etc., but not paying enough attention to the paywall screen.&#8221;&nbsp;<\/span><\/p>\n<p><b>A\/B testing this critical point<\/b> is essential for every app developer; we&#8217;ve seen massive revenue boost for our clients when using a rather basic set of tactics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403ecb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403ecb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e6cb94\" data-id=\"7e6cb94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ad5b0 elementor-widget elementor-widget-heading\" data-id=\"e7ad5b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The New App Growth Strategy Handbook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a73b6 elementor-widget elementor-widget-text-editor\" data-id=\"96a73b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking at the Full-Funnel Strategy leads me to an interesting question: are McClure\u2019s famous metrics in the right order?\u00a0<\/p>\n<p>Yes, if you\u2019re looking at them from the perspective of the user journey. However, I would dare to suggest that the answer is no if you are focused on the company&#8217;s priorities.<\/p>\n<p>As a marketer, I may be shooting myself in the foot by saying that acquisition\u2014or more specifically scaling the user base\u2014should be the last task on any CEO&#8217;s list. But it\u2019s what I believe.<\/p>\n<p>Successfully marketing and monetizing over 50 mobile apps has led me to <b>rearrange the pirate metrics into the following order:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e136975 elementor-widget elementor-widget-image\" data-id=\"e136975\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/7-1024x499.jpg\" class=\"attachment-large size-large wp-image-26992\" alt=\"How company&#039;s priorities should look\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/7-1024x499.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/7-300x146.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/7-768x374.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/7-1536x748.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2019\/04\/7.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3143661 elementor-widget elementor-widget-text-editor\" data-id=\"3143661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While activation is where you can make the largest improvements in user retention and the subsequent metrics, a good retention rate means that you&#8217;re not just renting app users, but transforming them into raving fans.\u00a0<\/p>\n<p>And when you\u2019re successfully retaining your customers, everything else\u2014like revenue and receiving free referrals (aka the \u201cmagic virality\u201d)\u2014can be figured out.<\/p>\n<p>This is by far the most effective approach for your budget, where every dollar, euro or pound spent on acquisition will generate the highest possible return on investment.\u00a0<\/p>\n<p>It doesn\u2019t mean you can\u2019t run any acquisition before having the fully optimized product (which you never will, as it&#8217;s a never-ending process).<\/p>\n<p>For collecting data and evaluating changes, you of course need a statistically significant volume of users. But you must spend wisely in order to learn, tweak, improve, and\u2014only then\u2014to scale. And if you need to grow even with a leaky bucket, invest in less expensive tactics such as ASO, cross-promotional activities or featuring rather than burning money on paid-for UA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f2238c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2238c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82305ba\" data-id=\"82305ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff28e89 elementor-widget elementor-widget-heading\" data-id=\"ff28e89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b020e0 elementor-widget elementor-widget-text-editor\" data-id=\"0b020e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal of this post is the give startup founders and CEOs an explanation of how they should look at growth priorities.\u00a0<\/p>\n<p>The message is: \u201c<b>It&#8217;s not acquisition where you should start if you want to grow<\/b> &#8211; <b>it\u2019s\u00a0<\/b><strong>activation<\/strong>.\u00a0<\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Activation creates the biggest leverage, and retention makes the biggest improvement of all subsequent metrics, including a significant impact on your cost of acquisition.\u201d<\/span><\/p>\n<p>It&#8217;s also one of the reasons that\u00a0<a href=\"https:\/\/appagent.com\/services\/ua-growth-program\/\">AppAgent&#8217;s offering<\/a>\u00a0has expanded into\u00a0<strong>onboarding<\/strong>\u00a0and\u00a0<strong>paywall optimization<\/strong>. We see a massive lever there, and if you can increase LTV by 63% after a couple of A\/B tests, only then can you really unlock your app growth potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df9c397 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9c397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89b9c67\" data-id=\"89b9c67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8994733 elementor-widget elementor-widget-heading\" data-id=\"8994733\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continue Reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305500e elementor-widget elementor-widget-text-editor\" data-id=\"305500e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you would like more detailed information on\u00a0effective app growth strategy, I recommend reading the three articles below which will give you more clarity on how to apply this new mindset to your work:<\/p>\n<ul>\n<li><a href=\"https:\/\/andrewchen.co\/investor-metrics-deck\/\">Andrew Chen on \u201cThe red flags and magic numbers that investors look for\u201d<\/a>\u00a0<\/li>\n<li><a href=\"https:\/\/news.greylock.com\/why-onboarding-is-the-most-crucial-part-of-your-growth-strategy-8f9ad3ec8d5e\">Casey Winters on \u201cWhy Onboarding is the Most Crucial Part of Your Growth Strategy\u201d<br \/><\/a><\/li>\n<li><a href=\"https:\/\/www.singlegrain.com\/case-studies\/growth-study-slack-the-fastest-business-app-growth-in-history\/\">Dejan Gajsek on \u201cSlack Growth Study: The Fastest Business App Growth in History\u201d<\/a><\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<p>As this post is also touching the importance of activation, there are two other great libraries I would highly recommend you to check:<\/p>\n<ul>\n<li><a href=\"https:\/\/growth.design\/\" target=\"_blank\" rel=\"noopener\">Growth Design case studies<\/a><\/li>\n<li><a href=\"https:\/\/www.theappfuel.com\/flows\" target=\"_blank\" rel=\"noopener\">User flows by App Fuel<\/a>\u00a0<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<p>Many thanks to Tomas Petit, who helped me to compile this article with his apt comments, valuable advice and his brisk observations.<\/p>\n<p>Happy growing!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2667b56f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2667b56f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45514a99\" data-id=\"45514a99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c56c452 elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"7c56c452\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53cebe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53cebe7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0c370\" data-id=\"2a0c370\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f8e9b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f8e9b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-256112a\" data-id=\"256112a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a38eb8 elementor-widget elementor-widget-spacer\" data-id=\"0a38eb8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f01211 elementor-widget elementor-widget-spacer\" data-id=\"9f01211\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Last updated on September 20th, 2022 To learn more about mobile marketing industry insights and best practices, sign up for the AppAgent newsletter here. For sustainable mobile app growth, you must focus on activation first, not acquisition! Let&#8217;s talk about how to avoid the \u2018leaky bucket\u2019 problem and\u00a0efficiently\u00a0grow your mobile app. Here\u2019s a recent conversation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[54,78,342,57,61],"class_list":["post-2009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-growth-strategy","tag-mobile-app","tag-podcast","tag-scaling","tag-user-acquistion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile app growth strategy that actually works<\/title>\n<meta name=\"description\" content=\"Learn how to avoid the &quot;leaky bucket&quot; problem. For sustainable mobile app growth, you need to focus on activation first, not acquisition.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile app growth strategy that actually works\" \/>\n<meta property=\"og:description\" content=\"Learn how to avoid the &quot;leaky bucket&quot; problem. 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