{"id":1960,"date":"2019-03-06T20:32:53","date_gmt":"2019-03-06T19:32:53","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/?p=1960"},"modified":"2024-02-26T19:10:52","modified_gmt":"2024-02-26T19:10:52","slug":"instagram-stories-ads-cheat-sheet-for-ua-managers","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/instagram-stories-ads-cheat-sheet-for-ua-managers\/","title":{"rendered":"Instagram Stories Ads Cheat Sheet for UA managers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1960\" class=\"elementor elementor-1960\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75e069e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e069e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6494e6a\" data-id=\"6494e6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b482625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b482625\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4a50e9\" data-id=\"d4a50e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478d61a elementor-widget elementor-widget-text-editor\" data-id=\"478d61a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know, that<\/span><\/p><ul><li>400 000 000 daily active users are following Instagram Stories?<\/li><li>60% of Instagram users watch videos with the sound on<\/li><li>5-10 seconds, vertical format and &#8216;content generated&#8217; look &amp; feel of Instagram Stories Ads work the best?<\/li><\/ul><p>Well, many apps and game developers don&#8217;t. Instagram Stories Ads format is still not being used so much or is being overlooked, in comparison with other ad formats. This is wrong in our opinion.<\/p><p><span style=\"font-weight: 400;\">Instagram Stories was released in August 2016 and since then it has become more and more popular among people and advertisers. If they are testing or using it, they like it for its expressiveness (vertical full-screen video), sound availability and atypical CTA (swipe up function).<\/span><\/p><p><span style=\"font-weight: 400;\">We are using Instagram Stories Ads for some of our clients and see big differences between Instagram Stories Ads and other ad formats. So, we have decided to sum up <strong>our best practices, add 6 examples of creatives and ask top experts to give their tips on how to create the best Instagram Stories Ads<\/strong>. Thank you again, Ekatarina Shpadareva from Runtastic, Juliane Besler from Kolibri Games, Pia Jacobson from Twigeo, Elena Tsarkova from Wooga and Thomas Petit.<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">We&#8217;ve gone from user-generated content to more branded and professional looking videos. As a result, we have experienced higher CTRs and higher click-to-install rates.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0&#8211; Kate Shpadareva<\/span><\/p><\/blockquote><blockquote><p><i><span style=\"font-weight: 400;\">Keep in mind user that will spend on average &#8220;one second&#8221; on your creative, whether static or video. So, get straight to the point and try to surprise them with something that makes them want to see more than a second.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0&#8211; Thomas Petit<\/span><\/p><\/blockquote><blockquote><p><span style=\"font-weight: 400;\"><em>If you know your audience is more mature, set up your targeting that way from the very beginning. Nobody knows your product better than you<\/em> &#8211; Elena Tsarkova<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Our UA managers and creative people have this cheat sheet printed out at their desk. Do the same, follow at least some of the tips and create the best Instagram Ads for your app or game.<\/span><\/p><p><a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2019\/03\/IG_1-768x543.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/appagent.com\/wp-content\/uploads\/2019\/03\/IG_1-768x543.jpg\" alt=\"\" width=\"768\" height=\"543\" \/><\/a><\/p><p style=\"text-align: center;\">Low res\u00a0preview of page 1<\/p><p><a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2019\/03\/Instagram-Stories-Ads-Cheat-Sheet-AppAgent-1-768x543.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/appagent.com\/wp-content\/uploads\/2019\/03\/Instagram-Stories-Ads-Cheat-Sheet-AppAgent-1-768x543.jpg\" alt=\"How to create Instagram Stories Ads for mobile apps and games Creatives\" width=\"768\" height=\"543\" \/><\/a><\/p><p style=\"text-align: center;\">Low res\u00a0preview of page 2<\/p><p><a href=\"https:\/\/appagent.com\/download\/\">DOWNLOAD THE INSTAGRAM CHEAT SHEET HERE.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735c7c2 elementor-widget elementor-widget-text-editor\" data-id=\"735c7c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-gtm-vis-first-on-screen-47723816_29=\"1540\" data-gtm-vis-recent-on-screen-47723816_29=\"2612\" data-gtm-vis-total-visible-time-47723816_29=\"100\" data-gtm-vis-has-fired-47723816_29=\"1\">\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on 5-10 seconds, vertical format and &#8216;content generated&#8217; look &amp; feel of Instagram Stories Ads work the best? Well, many apps and game developers don&#8217;t. Instagram Stories Ads format is still not [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207,211],"tags":[149,150,151,152,153,61,43],"class_list":["post-1960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","category-useracquisition","tag-creatives","tag-how-to","tag-instagram","tag-mobile-ads","tag-snapchat","tag-user-acquistion","tag-video-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Stories Ads Cheat Sheet for UA managers - AppAgent<\/title>\n<meta name=\"description\" content=\"Pro tips on how to create the best Instagram Stories Ads including 6 creative examples by AppAgent and experts from Runtastic, Wooga, 8fit or Kolibri Games.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Stories Ads Cheat Sheet for UA managers - 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