{"id":17769,"date":"2022-10-28T01:00:17","date_gmt":"2022-10-27T23:00:17","guid":{"rendered":"https:\/\/appagent.com\/?p=17769"},"modified":"2024-10-13T04:39:44","modified_gmt":"2024-10-13T02:39:44","slug":"how-to-iterate-mobile-video-ads","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-iterate-mobile-video-ads\/","title":{"rendered":"How to iterate mobile video ads and double the lifetime of your creatives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17769\" class=\"elementor elementor-17769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b9a025 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b9a025\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f2e028\" data-id=\"4f2e028\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40cd950 elementor-widget elementor-widget-text-editor\" data-id=\"40cd950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c657907 elementor-widget elementor-widget-text-editor\" data-id=\"c657907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><em>This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0<\/em><\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004e279 elementor-widget elementor-widget-text-editor\" data-id=\"004e279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/lh4.googleusercontent.com\/jZ_E4PKZi-duI9sX0ScqfRFBG-v0XjGlgQtfmfdez1ZhSwjt1XwP9TI9fGoZTRRq9us1CpU8YBq1oP41pP2KuHfkC3OS3zgm5g4RSqvSgojv--5uVft7okD61OAirzrR2qtOeddtJIdr-vNGUg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jZ_E4PKZi-duI9sX0ScqfRFBG-v0XjGlgQtfmfdez1ZhSwjt1XwP9TI9fGoZTRRq9us1CpU8YBq1oP41pP2KuHfkC3OS3zgm5g4RSqvSgojv--5uVft7okD61OAirzrR2qtOeddtJIdr-vNGUg\" alt=\"\" width=\"840\" height=\"136\" \/><\/a><\/p>\n<div class=\"elementor-element elementor-element-f40b3f5 elementor-widget elementor-widget-text-editor\" data-id=\"f40b3f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-6eae846 elementor-widget elementor-widget-text-editor\" data-id=\"6eae846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c850b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c850b1\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0401e04\" data-id=\"0401e04\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-bd1965e elementor-widget elementor-widget-text-editor\" data-id=\"bd1965e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>Download the\u00a0<b><a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a>\u00a0<\/b>today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461957d elementor-widget elementor-widget-spacer\" data-id=\"461957d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-578283e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"578283e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae9876\" data-id=\"7ae9876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e6e44 elementor-widget elementor-widget-text-editor\" data-id=\"14e6e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>In this article, you will learn:<\/b><\/p>\n<ul>\n<li>How to get started with ad iterations effectively.<\/li>\n<li>The concept of advanced creative testing.<\/li>\n<li>How to streamline your work through the Mobile Ad Iterations Loop.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182aaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182aaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0eb2ffe\" data-id=\"0eb2ffe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1584d53 elementor-widget elementor-widget-heading\" data-id=\"1584d53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Embracing Creative Experimentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec22c5 elementor-widget elementor-widget-text-editor\" data-id=\"bec22c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One reason I left the advertising world was the \u201chit-or-miss\u201d approach to campaign ideas. It often felt like a guessing game \u2013 investing months of work and millions of dollars without knowing how consumers would respond to the ads.<\/p>\n<p>In the world of mobile marketing, it&#8217;s in our nature to try out different creative ideas rather than pouring all our resources into one approach. This helps to lower the risks and boosts the chances of finding at least one ad that really connects with the audience.<\/p>\n<p><strong>Creative experimentation\u00a0<\/strong>not only makes marketers more skilled but also lays the foundation for long-term success. By learning from what works and what doesn&#8217;t, we can develop specific strategies that suit each brand&#8217;s unique needs over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd468e elementor-widget elementor-widget-image\" data-id=\"fdd468e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2022\/10\/image.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY5NTQsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTBcL2ltYWdlLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/image-1024x525.jpg\" class=\"attachment-large size-large wp-image-26954\" alt=\"Example of creative experimentation in mobile ads\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/image-1024x525.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/image-300x154.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/image-768x394.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/image-1536x787.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/image.jpg 1676w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c879434 elementor-widget elementor-widget-text-editor\" data-id=\"c879434\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal of this final part of the Creative Series is to provide you with a framework on how to iterate mobile video ads in order to fight creative fatigue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a45c60d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a45c60d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-507283e\" data-id=\"507283e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288dda1 elementor-widget elementor-widget-heading\" data-id=\"288dda1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Iterate a Mobile Ad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92bfdb elementor-widget elementor-widget-text-editor\" data-id=\"c92bfdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The creative production lifecycle should focus on four categories of ads:<\/p>\n<ol>\n<li>New ad creative concepts<\/li>\n<li>Iterations of winning ads<\/li>\n<li>Iterations of promising ads<\/li>\n<li>New formats of winning variations<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f729f elementor-widget elementor-widget-image\" data-id=\"b0f729f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY5NTUsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTBcL0NyZWF0aXZlLXNlcmllcy1fMTBfSXRlcmF0aW9ucy1zdHJ1Y3R1cmUtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1-1024x510.jpg\" class=\"attachment-large size-large wp-image-26955\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1-1024x510.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1-300x149.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1-768x382.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1-1536x765.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6eef2 elementor-widget elementor-widget-heading\" data-id=\"2c6eef2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. New Ad Creative Concepts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbce8a elementor-widget elementor-widget-text-editor\" data-id=\"fdbce8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Begin your paid user acquisition campaigns by focusing on testing the main themes. Saikala Sultanova, VP of Growth at DREST and formerly at Product Madness, explains the process:<\/p>\n<p>\u201c<em>Select 2-3 main themes with 3 different creatives for each. With this set-up, you&#8217;re looking for 1 or 2 winners.<\/em>\u201d<\/p>\n<p>But how can you figure out these main themes? What are the best versions to try?\u00a0<\/p>\n<p>Take a look at <a href=\"https:\/\/appagent.com\/blog\/how-to-increase-app-store-conversion-rate-spy-on-competitors\/\" target=\"_blank\" rel=\"noopener\">what successful competitors are doing<\/a>!<\/p>\n<p>Analyzing what others are doing can help you develop your own creative findings later on. Alexei Oksanchenko, Head of Video Production at Gismart, explains why:<\/p>\n<p>\u201c<em>There are lots of products that already tested a variety of concepts \u2014 you will save your time, budgets, and creative resources if you get inspired.<\/em>\u201d<\/p>\n<p>Simon Lejeune, on the other hand, takes a more unorthodox approach: empowering everyone to come up with their wildest ideas. As he was one of the driving forces behind Hopper\u2019s massive growth, it&#8217;s a strategy worth considering for internal marketing teams:<\/p>\n<p>\u201c<em>I find that shipping a ton of creatives, right when the ideas come to you, creates a happy mess of results and lets the truly best ideas bubble up. Then, after 1-2 months, dissect the results, slice and dice every dimension, clean up the mess and restart fresh campaigns with your top 2-3 ideas and a couple of variations. And let it compete with the old, messy campaign, which should slowly decay.<\/em>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c46f6 elementor-widget elementor-widget-heading\" data-id=\"d4c46f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Iterations of Winning Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12a50 elementor-widget elementor-widget-text-editor\" data-id=\"1d12a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you&#8217;ve pinpointed your successful concepts, the aim is to expand upon them. Create different versions of these ideas and use them consistently over a longer duration to make the most of your paid user acquisition efforts. We&#8217;ll outline the steps for this process in the upcoming sections of the article.<\/p>\n<p>Keep in mind that iterations aren\u2019t only about technicalities; often, you should also iterate concepts. Alexei Oksachenko adds his approach:<\/p>\n<p>\u201c<em>Well-performing Facebook and Google creatives usually perform worse in the other channels. Therefore, you need to vary the concept for other channels in order to achieve maximum performance.<\/em>\u201d<\/p>\n<p>When you\u2019ve developed a winning concept and achieved a decent number of installs, it&#8217;s time to<b> label important components of your ad<\/b> within your marketing analytics. These labels may include specific gameplay aspects, 3D effects, animation, etc.<\/p>\n<p>These labels form a part of your campaign naming system and are interpreted by straightforward scripts in tools like Data Studio and Looker, as well as dedicated marketing analytics platforms like Singular and Appsumer.\u00a0<\/p>\n<p>Tagging elements will help you move on to advanced testing after you&#8217;ve collected the data from several winning ad creatives.\u00a0<\/p>\n<p><b>Automation<\/b> is also effective at this stage of creative development production. To streamline production, you must build a solid library of elements that can be easily swapped within your master ad concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317905a elementor-widget elementor-widget-video\" data-id=\"317905a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Yim0PoDADSc&amp;feature=youtu.be&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4909a6 saswpx elementor-widget elementor-widget-text-editor\" data-id=\"a4909a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>What is advanced creative testing?<\/h3><p><span style=\"font-weight: 400;\">You may learn that a specific hero in the ad converts better than another, that a particular game element engages viewers more, or that an ad that focuses on gameplay always outperforms an ad with less gameplay.<\/span><\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5dc98 elementor-widget elementor-widget-heading\" data-id=\"8d5dc98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. ITERATIONS OF PROMISING ADS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f86ab elementor-widget elementor-widget-text-editor\" data-id=\"f5f86ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Statistics indicate that typically, only one successful creative emerges from a pool of 10 to 20 tests. At AppAgent, we firmly believe in affording distinctive and promising concepts a second opportunity. Oliver Kern, Chief Commercial Officer at Lockwood Publishing, aligns with our approach:<\/p>\n<p>\u201c<em>If you\u2019ve come up with a great concept and IPMs show nobody\u2019s interested in that concept in the first run, give it at least one more try. Do not immediately discard it and create other iterations instead.<\/em>\u201d<\/p>\n<p>Any changes to a promising concept should focus on fundamentals where there is the potential to catch the viewer&#8217;s attention before their interest decays. This could be the opening sequence or order of scenes.\u00a0<\/p>\n<p>Alexei Oksachenko, who worked at Ardor and Triple Dot Studios as Creative Operations Manager before joining Gismart in 2022, shares his perspective:<\/p>\n<p>\u201c<em>Always be ready to kill your favorite concept. It must be either close to your KPIs, or better you trust numbers and just move on with another one.<\/em>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdf1e5 elementor-widget elementor-widget-heading\" data-id=\"6bdf1e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Mobile Ad Iteration Loop<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b6402 elementor-widget elementor-widget-text-editor\" data-id=\"17b6402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s no simple answer to the question: \u201c<em>What should I iterate in an ad<\/em>?\u201d<\/p>\n<p>At AppAgent, we recognized that we were missing a framework to guide the internal iteration process, so we created the\u00a0Mobile Ad Iterations Loop\u00a0\u2013 a framework that originated from the App Store A\/B testing loop introduced in\u00a0<a href=\"https:\/\/appagent.com\/blog\/google-play-and-app-store-optimization-and-creative-best-practices\/\" target=\"_blank\" rel=\"noopener\">Part 6 of the Mobile Marketing Creative Series<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e8f25 elementor-widget elementor-widget-image\" data-id=\"77e8f25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"748\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/Ads-Iterations-Loop--1024x957.png\" class=\"attachment-large size-large wp-image-17853\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/Ads-Iterations-Loop--1024x957.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/Ads-Iterations-Loop--300x280.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/Ads-Iterations-Loop--768x718.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/Ads-Iterations-Loop-.png 1105w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80dc594 elementor-widget elementor-widget-text-editor\" data-id=\"80dc594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The cycle starts with the attention-grabbing opening part of an ad \u2013 potentially the most impactful step any marketer can take to extend an ad&#8217;s creative lifetime and reach new audiences.\u00a0<\/p>\n<p>Then, the content stage outlines what can be iterated in the middle of an ad, where the app is shown in use, and where gameplay is presented.<\/p>\n<p>The ending of an ad (or the \u201cdownload now\u201d part) is usually a low-effort iteration worth doing, as it could be a quick-win for incremental performance.\u00a0<\/p>\n<p>Formats are more of a technical area. It\u2019s easy to reformat ads, a process that can unlock new audiences and new placements within ad networks.<\/p>\n<p>Consider that not every step of the process will always make sense for every app and ad. For example, branding probably won\u2019t move the needle for a new game whose success is measured by the increase in click-through rate.<\/p>\n<p>\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">The goal of the framework is to provide inspiration and guidance on what to iterate before every winning concept is fully exhausted.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae15d43 elementor-widget elementor-widget-heading\" data-id=\"ae15d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Attention<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e3677 elementor-widget elementor-widget-text-editor\" data-id=\"a6e3677\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Opening <\/b>\u2013 The same video with different scenes in the first five seconds can yield dramatically different results.<\/li>\n<li><b>Branding\u00a0<\/b>\u2013 If you&#8217;re establishing a brand, try using either a product\/game logo or the logo of the publisher.<\/li>\n<li><b>Visual Elements<\/b> \u2013 Integrate visual components like guiding hands, visual prompts, highlighted segments, and displays of interactions. Employ techniques like adjusting focus through blurring or gray overlays to emphasize or de-emphasize specific areas.<\/li>\n<li><b>Audio<\/b> \u2013 While most video ads play without sound, platforms like Stories, Reels, and ads within rewarded video networks can effectively employ sounds and music to capture attention.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce15aa1 elementor-widget elementor-widget-heading\" data-id=\"ce15aa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Content<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a35ccb elementor-widget elementor-widget-text-editor\" data-id=\"9a35ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Zoom Level<\/b> \u2013 Enlarge elements and employ close-up shots to enhance clarity and present a more simplified visual.<\/li>\n<li><b>Scene Order\u00a0<\/b>\u2013 Rearrange the order of scenes, even if it doesn&#8217;t make narrative sense. User engagement often stems from instinctive reactions rather than purely rational understanding.<\/li>\n<li><b>Headlines<\/b>\u00a0\u2013 Iterate ad copy, use labels, add emojis next to the text, etc.<\/li>\n<li><b>Captions\u00a0<\/b>\u2013 Include a transcript of spoken content to convey messages in the absence of sound.<\/li>\n<li><b>Screen Capture<\/b>\u00a0\u2013 Showcase gameplay or the app in use; use special effects or magnify key facets of the user interface to to guide attention, or highlight game progression and pivotal choices.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08cdf24 elementor-widget elementor-widget-image\" data-id=\"08cdf24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure_Empires-puzzles-opt-2-1024x510.jpg\" class=\"attachment-large size-large wp-image-26956\" alt=\"Creative iteration structure for Empires and Puzzles\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure_Empires-puzzles-opt-2-1024x510.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure_Empires-puzzles-opt-2-300x149.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure_Empires-puzzles-opt-2-768x382.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure_Empires-puzzles-opt-2-1536x765.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Creative-series-_10_Iterations-structure_Empires-puzzles-opt-2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb10880 elementor-widget elementor-widget-heading\" data-id=\"bb10880\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ending<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382532a elementor-widget elementor-widget-text-editor\" data-id=\"382532a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>End Twist<\/b>\u00a0\u2013 Experiment with different story endings and connections to the end card. Test endings that showcase a win or fail, open-ended concepts, or choices to be made.<\/li>\n<li><b>Call to Action<\/b>\u00a0\u2013 Prompt engagement through distinct headlines or action buttons on the end card. Modify or eliminate store badges accordingly.<\/li>\n<li><b>Complexity\u00a0<\/b>\u2013 Weigh the options between simpler and more intricate end cards. Consider the inclusion of elements like search fields, favorite characters, and apps presented within a device frame.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0447d2a elementor-widget elementor-widget-image\" data-id=\"0447d2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Crearive-series-10_-elements-you-can-test-1024x510.jpg\" class=\"attachment-large size-large wp-image-26957\" alt=\"Examples of elements you can test\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Crearive-series-10_-elements-you-can-test-1024x510.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Crearive-series-10_-elements-you-can-test-300x149.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Crearive-series-10_-elements-you-can-test-768x382.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Crearive-series-10_-elements-you-can-test-1536x765.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/10\/Crearive-series-10_-elements-you-can-test.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b850e elementor-widget elementor-widget-heading\" data-id=\"30b850e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Format<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de66f23 elementor-widget elementor-widget-text-editor\" data-id=\"de66f23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Specific Formats<\/b>\u00a0&#8211; Employ visually cohesive components designed for Stories or intentionally incorporate TikTok branded elements for Facebook Reels.<\/li>\n<li><b>Lengths &amp; Pacing\u00a0<\/b>\u2013 Evaluate the benefits of ultra-short ads (around 7 seconds, particularly effective on Facebook) versus longer formats (which might tap into a fresh audience on Google Ads). The same video, when sped up (2x) or slowed down (0.7x), can yield surprising results.<\/li>\n<li><b>Resize\u00a0<\/b>\u2013\u00a0Consider different screen orientations that might better seize viewers&#8217; attention. Exploring fresh formats also opens doors to novel ad placements within various networks.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a7db42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a7db42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e51a44\" data-id=\"2e51a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed39b0 elementor-widget elementor-widget-heading\" data-id=\"7ed39b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. New Formats of Winning Variations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e23b9f elementor-widget elementor-widget-text-editor\" data-id=\"3e23b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every winning creative should be created in multiple versions for easy exporting. Below\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">are the four essential dimensions used for formatting video ad creatives:<\/span><\/p>\n<ol>\n<li><b>Different lengths:\u00a0<\/b>Typically, this includes short edits of between 6-10 and 10-15 seconds. If you are spending on Google, it also makes sense to test ads over 30 seconds in length.<\/li>\n<li><b>Orientations: <\/b>The most frequently used formats are 16:9, 9:16, 4:3, and 1:1.<\/li>\n<li><b>Export formats:<\/b>\u00a0Each ad network has specific requirements.<\/li>\n<li><b>Localizations<\/b>: Depending on the platform, you can localize headlines and even the\u00a0content of the app\/game in the video ad.\u00a0<\/li>\n<\/ol>\n<div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfc1c7 elementor-widget elementor-widget-video\" data-id=\"fbfc1c7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=w6Nvc07Lr8g&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4b23f elementor-widget elementor-widget-heading\" data-id=\"3c4b23f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Mobile Video Ads Specifications Cheat Sheet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af51e95 elementor-widget elementor-widget-text-editor\" data-id=\"af51e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Download the detailed\u00a0<span style=\"font-weight: bold;\"><a href=\"#link-popup-specs\" rel=\"noopener\">Mobile Video Ads Specifications<\/a>\u00a0<\/span>cheat sheet for free. This resource is essential when you&#8217;re preparing multiple versions of creatives for different channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836ab61 elementor-widget elementor-widget-image\" data-id=\"836ab61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mobile Video Ads Specifications\" data-elementor-lightbox-description=\"Mobile_video_ads_specifications.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc4MjAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDVcL0FwcEFnZW50LVZpZGVvLUFkcy0yMDIyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022-1024x724.jpg\" class=\"attachment-large size-large wp-image-17820\" alt=\"Mobile Video Ads Specifications\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022-1024x724.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022-300x212.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022-768x543.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022-1536x1086.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/AppAgent-Video-Ads-2022.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3abbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3abbc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6782175\" data-id=\"6782175\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86bbe44 elementor-widget elementor-widget-heading\" data-id=\"86bbe44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65dafe5 elementor-widget elementor-widget-text-editor\" data-id=\"65dafe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even the most creative people and teams will run out of brand new ideas. New concepts take a hell of a lot of time to develop and only a very few become winning creatives. Therefore, creative iterations are critically important for your business.<\/p>\n<p>Your\u00a0<span style=\"font-weight: bolder;\">creative production pipeline\u00a0<\/span>of new video ads should focus on new ads, iterations of winners, and promising ads \u2013 as well as producing necessary formats and localizations.<\/p>\n<p>To iterate effectively and cover all possible angles, you can download the new<span style=\"font-weight: bolder;\">\u00a0<a href=\"https:\/\/appagent.com\/download\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Iterations Loop<\/a><\/span>. Follow the loop clockwise from the new concept, and don\u2019t stop until you squeeze the maximum impact and results from your best-performing ad creative.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe71eab elementor-widget elementor-widget-heading\" data-id=\"fe71eab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping up the mobile marketing creative series<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d10a29 elementor-widget elementor-widget-text-editor\" data-id=\"4d10a29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve come to the end of the Creative Series, our in-depth guide on how to create effective new video ads for your mobile apps or games. We hope you\u2019ve found it informative and that it has helped inspire you to develop more creative approaches to your ads.\u00a0<\/p>\n<p>If you\u2019ve enjoyed the Mobile Creative Series, you won\u2019t want to miss our new Mobile Growth Series.<\/p>\n<p>The new series will answer burning questions, such as how to develop a solid growth model, how a media plan can help increase the effectiveness of your user acquisition, how not to lose money on wrong experiments, what a growth scorecard is, and much more.\u00a0<\/p>\n<p><a href=\"https:\/\/appagent.com\/blog\/#signup\" target=\"_blank\" rel=\"noopener\">Sign-up<\/a>\u00a0for our newsletter today and you\u2019ll never miss an installment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a5486 elementor-widget elementor-widget-template\" data-id=\"32a5486\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44583\" class=\"elementor elementor-44583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed0564 rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"8ed0564\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e3f04 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"52e3f04\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Mobile Ad Creatives eBook<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd09f2 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4fd09f2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>How to Design Ads and App Store Creatives<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739524d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"739524d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive guide to designing thumb-stopping visuals that will grow your user base and revenue.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3e26 elementor-widget elementor-widget-button\" data-id=\"09b3e26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webrixstudio.online\/aa\/mobile-ad-creatives-ebook\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53bd183 elementor-widget elementor-widget-spacer\" data-id=\"53bd183\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67865ae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67865ae9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15ce8f68\" data-id=\"15ce8f68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-526d1174 elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"526d1174\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0 Download the\u00a0Mobile Ad Creatives eBook\u00a0today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,81,344,52,65,76,175,61],"class_list":["post-17769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-app-marketing","tag-creative-series","tag-growth","tag-mobile-analytics","tag-mobile-marketing","tag-performance-marketing","tag-user-acquistion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to iterate mobile video ads and double the lifetime of your creatives - AppAgent<\/title>\n<meta name=\"description\" content=\"How do you iterate mobile ad creatives? Learn how to start with ad iterations, what advanced creative testing is, and how the Mobile Ad Iterations Loop can simplify your work!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to iterate mobile video ads and double the lifetime of your creatives - AppAgent\" \/>\n<meta property=\"og:description\" content=\"How do you iterate mobile ad creatives? Learn how to start with ad iterations, what advanced creative testing is, and how the Mobile Ad Iterations Loop can simplify your work!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-iterate-mobile-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T23:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-13T02:39:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/image-6-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Fodor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Fodor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-iterate-mobile-video-ads\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-iterate-mobile-video-ads\/\",\"name\":\"How to iterate mobile video ads and double the lifetime of your creatives - AppAgent\",\"isPartOf\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-iterate-mobile-video-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-iterate-mobile-video-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2022\/05\/image-6-1.jpg\",\"datePublished\":\"2022-10-27T23:00:17+00:00\",\"dateModified\":\"2024-10-13T02:39:44+00:00\",\"author\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/d5a1b96a3fa7af62b01ecb89f0dc33c4\"},\"description\":\"How do you iterate mobile ad creatives? 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