{"id":15375,"date":"2021-11-24T13:16:28","date_gmt":"2021-11-24T12:16:28","guid":{"rendered":"https:\/\/appagent.com\/?p=15375"},"modified":"2024-10-13T04:32:41","modified_gmt":"2024-10-13T02:32:41","slug":"best-practices-for-mobile-video-ad-creatives-facebook-google","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/best-practices-for-mobile-video-ad-creatives-facebook-google\/","title":{"rendered":"Mobile Video Ad Best Practices for Google and Facebook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15375\" class=\"elementor elementor-15375\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c45c3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c45c3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d1a46e\" data-id=\"1d1a46e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ab202 elementor-widget elementor-widget-text-editor\" data-id=\"56ab202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This is part seven of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.&nbsp;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615426a elementor-widget elementor-widget-image\" data-id=\"615426a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"134\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/7-1-1024x172.png\" class=\"attachment-large size-large wp-image-26815\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/7-1-1024x172.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/7-1-300x50.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/7-1-768x129.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/7-1-1536x257.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/7-1.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae846 elementor-widget elementor-widget-text-editor\" data-id=\"6eae846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c850b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c850b1\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0401e04\" data-id=\"0401e04\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-bd1965e elementor-widget elementor-widget-text-editor\" data-id=\"bd1965e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><i>Download the\u00a0<b><a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a> <\/b>today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9914884 elementor-widget elementor-widget-spacer\" data-id=\"9914884\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d51faf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d51faf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dceea2e\" data-id=\"dceea2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e1a2d elementor-widget elementor-widget-text-editor\" data-id=\"d0e1a2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In this article, you will learn:<\/strong><\/p>\n<ul>\n<li>How video ad content consumption impacts advertisers and what it means for them.<\/li>\n<li>The 6 recommendations for creating mobile video ads, frequently suggested by Facebook.<\/li>\n<li>The essential tips listed on Google&#8217;s checklist for creating successful video creatives.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05c7245 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05c7245\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2c6e0c\" data-id=\"d2c6e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90053e2 elementor-widget elementor-widget-heading\" data-id=\"90053e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW PEOPLE CONSUME MOBILE VIDEO ADS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d86ac elementor-widget elementor-widget-text-editor\" data-id=\"56d86ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In <a href=\"https:\/\/appagent.com\/blog\/how-to-create-great-video-ads-for-mobile-apps\/\">Part 5<\/a> of our series, we covered how to come up with a great creative direction and engaging content for mobile video ads. Now, we will shift our focus to creating a compelling narrative for your ads and share some design best practices.<\/p>\n<p>Once you have a general idea or even a rough sketch of your video ad, it&#8217;s time to consider its structure.<\/p>\n<p>Start by analyzing the historical data from your previous user acquisition campaigns. This will help you determine which networks and placements have been driving the highest traffic.\u00a0<\/p>\n<p>Keep in mind that the way people interact with your messages varies depending on where they appear, such as YouTube pre-roll, Instagram Stories, or the Facebook Feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531904e elementor-widget elementor-widget-image\" data-id=\"531904e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/11\/LinkedIn_horizontal_1200x630_no-logo-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4MTYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTFcL0xpbmtlZEluX2hvcml6b250YWxfMTIwMHg2MzBfbm8tbG9nby0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/LinkedIn_horizontal_1200x630_no-logo-1-1024x538.jpg\" class=\"attachment-large size-large wp-image-26816\" alt=\"How people consume video advertising\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/LinkedIn_horizontal_1200x630_no-logo-1-1024x538.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/LinkedIn_horizontal_1200x630_no-logo-1-300x158.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/LinkedIn_horizontal_1200x630_no-logo-1-768x403.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/LinkedIn_horizontal_1200x630_no-logo-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Mark Rabkin, Facebook Business <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678ab66 elementor-widget elementor-widget-heading\" data-id=\"678ab66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Feeds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899748b elementor-widget elementor-widget-text-editor\" data-id=\"899748b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the most common placement for your video ads is the feed on Facebook or Instagram, it&#8217;s crucial to use creatives that can <b>rapidly convey your message<\/b> or capture people&#8217;s attention within seconds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde732f elementor-widget elementor-widget-heading\" data-id=\"bde732f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Non-skippable mid-roll or pre-roll<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac00ce9 elementor-widget elementor-widget-text-editor\" data-id=\"ac00ce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For keeping your audience engaged, it&#8217;s recommended to use short videos lasting between 6 to 15 seconds. Incorporating sound elements like <b>music<\/b>, <b>special effects<\/b>, or <b>dialogue <\/b>can also be highly effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb254e elementor-widget elementor-widget-heading\" data-id=\"8fb254e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Skippable mid-roll or pre-roll<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1824af9 elementor-widget elementor-widget-text-editor\" data-id=\"1824af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The majority of viewers will see a 5-second ad, while only around 10% or fewer will watch a 15-30-second ad. It&#8217;s essential to <b>communicate your message clearly before the skip button appears<\/b>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d2204 elementor-widget elementor-widget-heading\" data-id=\"46d2204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Stories<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078863e elementor-widget elementor-widget-text-editor\" data-id=\"078863e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a rapidly growing format that allows for sequencing to create a more engaging and involved narrative. While quality isn&#8217;t of utmost importance, <b>music presents a massive opportunity to enhance the impact of the ad<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67daed elementor-widget elementor-widget-text-editor\" data-id=\"c67daed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s evident that each ad placement demands a different attention span from viewers, there&#8217;s no once-size-fits-all. Understanding and catering to these varying attention spans can significantly impact the effectiveness of your video ads, ensuring that they resonate with your target audience and drive the desired results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a68ac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a68ac2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f304b\" data-id=\"89f304b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba13deb elementor-widget elementor-widget-heading\" data-id=\"ba13deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Active vs. Passive Attention: A Study of Eight Mobile Video Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0bda0 elementor-widget elementor-widget-image\" data-id=\"aa0bda0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-23-at-11.03.11-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4MjEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTFcL1NjcmVlbnNob3QtMjAyMS0wOS0yMy1hdC0xMS4wMy4xMS0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-23-at-11.03.11-1-1024x578.png\" class=\"attachment-large size-large wp-image-26821\" alt=\"active vs. passive attention\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-23-at-11.03.11-1-1024x578.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-23-at-11.03.11-1-300x169.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-23-at-11.03.11-1-768x433.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-23-at-11.03.11-1.png 1326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: \"The Need for a First Second Strategy,\" a study completed by the MMA in collaboration with The Advertising Research Foundation and Neurons Inc.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79de3c elementor-widget elementor-widget-text-editor\" data-id=\"a79de3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attention peaks within the first three seconds, and users quickly move on to other things. So, it&#8217;s crucial to convey your main message instantly. Don&#8217;t be deceived; longer video ads don&#8217;t guarantee more attention; they often result in wastage (inattention).<\/p>\n<p>According to the Cognition Neuroscience Research project, the human brain needs less than 0.5 seconds to engage with mobile ads and trigger a reaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5ed16b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5ed16b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-207e7f5\" data-id=\"207e7f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-729cdd6 elementor-widget elementor-widget-heading\" data-id=\"729cdd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Creating Facebook Video Ads <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ace5e9 elementor-widget elementor-widget-text-editor\" data-id=\"7ace5e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having worked extensively with Facebook (now Meta), we have gained valuable insights into the platform.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0px;\">Here is a list of frequent recommendations for Facebook video ads:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df596af elementor-widget elementor-widget-heading\" data-id=\"df596af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Capture viewer attention<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7734788 elementor-widget elementor-widget-text-editor\" data-id=\"7734788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine the structure of Facebook video ads like an iceberg: the main message should be visible within the first 3-5 seconds, just like the tip of the iceberg. After that, you can delve into the details and add more substance to the content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbeea2 elementor-widget elementor-widget-video\" data-id=\"3dbeea2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/YzrV8siVgdg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88115e0 elementor-widget elementor-widget-text-editor\" data-id=\"88115e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This Facebook video ad for the truck-safe navigation app Hammer cleverly uses text overlay to set an expectation of what comes next.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaec54f elementor-widget elementor-widget-heading\" data-id=\"eaec54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Showcase your brand early<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6576d elementor-widget elementor-widget-text-editor\" data-id=\"6b6576d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike traditional TV advertising, Facebook video ads require a different approach. It&#8217;s better to reverse the brand reveal by showing your brand early (logo, spokesperson, company color).\u00a0<\/p>\n<p>But why? Well, e<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">stablished brands can quickly connect with their fans in this way. For mobile brands, revealing the logo at the beginning of the ad helps build awareness and ensures a return on investment, even if the user doesn&#8217;t engage with the ad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c10b290 elementor-widget elementor-widget-video\" data-id=\"c10b290\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ydL9e_iFPz0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01abf6f elementor-widget elementor-widget-text-editor\" data-id=\"01abf6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><em>This\u00a0<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Facebook video ad for<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">\u00a0Supercell uses prominent branding and the distinct king character to instantly create recognition for the game.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15385a0 elementor-widget elementor-widget-heading\" data-id=\"15385a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Keep the video ad short<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da0107 elementor-widget elementor-widget-text-editor\" data-id=\"0da0107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s typically recommended to keep Facebook video ads <b>no longer than 15 seconds<\/b>. In some cases, they suggest creating videos as short as 6 seconds. This shorter duration works effectively in Stories and pre-roll placements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de93e3f elementor-widget elementor-widget-video\" data-id=\"de93e3f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tcZck3OfS5o&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbaa591 elementor-widget elementor-widget-text-editor\" data-id=\"dbaa591\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This Facebook video ad for\u00a0<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Design Home\u00a0<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">displays the target audience, CGI gameplay, and a strong call-to-action in the first 10 seconds.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b141fc elementor-widget elementor-widget-heading\" data-id=\"4b141fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Use Feed-Friendly Formats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efcde47 elementor-widget elementor-widget-text-editor\" data-id=\"efcde47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to mobile device intelligence experts, Scientiamobile, around 82% of visitors to video-centric websites hold their smartphones in portrait orientation. Considering this, it&#8217;s no wonder that Facebook video ads are commonly in <b>portrait (9:16)<\/b>, <b>rectangle (4:5)<\/b>, or <b>square (1:1) formats<\/b>.<\/p>\n<p>Additionally, Stories have specific features, such as the swipe mechanic. For detailed specifications, you can refer to the<b> <a href=\"https:\/\/appagent.com\/blog\/instagram-stories-ads-cheat-sheet-for-ua-managers\/\">Instagram Stories Cheat Sheet<\/a><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbc742 elementor-widget elementor-widget-video\" data-id=\"fcbc742\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ptsc461NvMY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b77c8 elementor-widget elementor-widget-text-editor\" data-id=\"34b77c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><em>This\u00a0<\/em><em>Facebook video ad for<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">\u00a0Kiwi.com<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">, designed specifically for Stories, incorporates graphic elements that people commonly use independently.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4e708 elementor-widget elementor-widget-heading\" data-id=\"9f4e708\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Design the video ad for sound-off viewing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80593d1 elementor-widget elementor-widget-text-editor\" data-id=\"80593d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To engage users effectively, use visual storytelling. Employing text and graphics to convey your message is crucial, particularly in the initial seconds.<\/p>\n<p>If you include dialogue or speech, make sure to <b>add captions<\/b> for users who may have their sound turned off or set to a low volume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311954e elementor-widget elementor-widget-video\" data-id=\"311954e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-iMcWCFX46k&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdaa4e elementor-widget elementor-widget-text-editor\" data-id=\"ecdaa4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p><em>This Facebook video ad for Recolor is effective even without sound, but it becomes even better with the addition of music and sound effects (SFX).<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7cb6c1 elementor-widget elementor-widget-heading\" data-id=\"e7cb6c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. TEST DIFFERENT FORMATS AND STYLES\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c838f2 elementor-widget elementor-widget-text-editor\" data-id=\"3c838f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Experiment with visual techniques that surprise Facebook users, like time-lapse, slow motion, split-screen, 3D elements, and more. Test various content and motivators to brainstorm fresh ideas, avoiding sticking to a style you&#8217;ve used previously.<\/p>\n<p>Our advice is to iterate and stay innovative in your approach!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01de3c0 elementor-widget elementor-widget-video\" data-id=\"01de3c0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3z1YCAaHhPk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3238d elementor-widget elementor-widget-text-editor\" data-id=\"7d3238d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This highly successful Facebook video ad for Clash of Clans, created by AppAgent&#8217;s Creative Team, cleverly uses a visually catchy rewind effect.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49682b9 elementor-widget elementor-widget-heading\" data-id=\"49682b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. CONNECT THE CTA WITH THE USER MOTIVATOR\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6c961 elementor-widget elementor-widget-text-editor\" data-id=\"fc6c961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Try experimenting with a call-to-action that relates directly to the motivator you&#8217;re addressing in your ad. For example, use &#8220;Upgrade Your Troops and Win&#8221; for a strategy game, &#8220;Help her&#8221; for a mysterious hidden object game, or &#8220;Order with free shipping&#8221; for an eCommerce app, instead of the classic &#8220;Download now.&#8221;<\/p>\n<p>Being specific with your call-to-action can lead to better conversion rates!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5ed8d elementor-widget elementor-widget-video\" data-id=\"9f5ed8d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/USZGuek-NqE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b073f0 elementor-widget elementor-widget-text-editor\" data-id=\"0b073f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>In this Cats &amp; Magic Facebook video ad, the CTA &#8220;We are waiting for you&#8221; is connected to the motivational driver of caring for others.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd10e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd10e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6521f1\" data-id=\"a6521f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35bf5e1 elementor-widget elementor-widget-heading\" data-id=\"35bf5e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dimensions for Video and Static Ads on Facebook &amp; Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd75021 elementor-widget elementor-widget-text-editor\" data-id=\"cd75021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For your convenience, here is an overview of the most frequent ad dimensions used on Facebook and Instagram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2542709 elementor-widget elementor-widget-image\" data-id=\"2542709\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/11\/FB-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4MjIsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTFcL0ZCLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/FB-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-26822\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/FB-1-1024x576.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/FB-1-300x169.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/FB-1-768x432.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/FB-1-1536x864.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/FB-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daaae78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daaae78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18d4008\" data-id=\"18d4008\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aad58d elementor-widget elementor-widget-heading\" data-id=\"8aad58d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BEST PRACTICES FOR CREATING Google VIDEO ADS \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139c95f elementor-widget elementor-widget-text-editor\" data-id=\"139c95f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Google checklist aligns with many of the tips mentioned above. Nevertheless, it&#8217;s essential to introduce some fresh points into your mobile video ads. For example, consider zooming in on key elements of the app or game interface and leveraging emotions to create a more impactful ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3809fc elementor-widget elementor-widget-heading\" data-id=\"a3809fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Use Navigating Hands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7875bee elementor-widget elementor-widget-text-editor\" data-id=\"7875bee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Featuring an app in use helps consumers to understand what its value is. By showing hands navigating the app, the viewer can understand exactly what\u2019s happening.<\/p>\n<p>The same principle applies to augmented visuals, where you can, for example, add graphical labels to describe functional benefits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9128f09 elementor-widget elementor-widget-heading\" data-id=\"9128f09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Connect with Viewers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7df7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b7df7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After the opening sequence of your video ad, it&#8217;s essential to add emotions, create a plot, and develop the story to captivate your audience. Introduce a twist early in the ad to keep viewers engaged before you potentially lose their attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b4e6a elementor-widget elementor-widget-video\" data-id=\"16b4e6a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/OipNHKGM73M&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8777afd elementor-widget elementor-widget-text-editor\" data-id=\"8777afd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p><em>This Merge Mansion TV ad has a powerful start, a surprising twist, and evokes a wealth of emotions.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf54536 elementor-widget elementor-widget-heading\" data-id=\"cf54536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Design your ad to be seen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7644ef3 elementor-widget elementor-widget-text-editor\" data-id=\"7644ef3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To enhance your app or game visuals, consider zooming into the app, enlarging key elements of the app&#8217;s user interface, and cleaning the gameplay from unnecessary elements. Increasing the contrast can also help to make the visuals more engaging and visually appealing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd8500 elementor-widget elementor-widget-video\" data-id=\"dbd8500\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vC4rcgNP-0w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501bce1 elementor-widget elementor-widget-text-editor\" data-id=\"501bce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p><em>In this video ad for Tiles &amp; Tales, you&#8217;ll see an extremely simple and well-visualized gameplay that effectively showcases the game&#8217;s features.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e669975 elementor-widget elementor-widget-heading\" data-id=\"e669975\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. ADD A STRONG ENDING AND DIRECT CALL TO ACTION (CTA)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43a7f0 elementor-widget elementor-widget-text-editor\" data-id=\"e43a7f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All game ads need a surprise plot twist, a dash of humor, a clear Call-to-Action (CTA), and they should feature beloved in-game characters. For new games, it&#8217;s essential to use the search field to visually showcase the game&#8217;s name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb0745 elementor-widget elementor-widget-image\" data-id=\"bbb0745\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-25-at-21.01.03-1024x583.jpg\" class=\"attachment-large size-large wp-image-26823\" alt=\"Merge Mansion ad\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-25-at-21.01.03-1024x583.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-25-at-21.01.03-300x171.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-25-at-21.01.03-768x438.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Screenshot-2021-09-25-at-21.01.03.jpg 1399w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b6df0 elementor-widget elementor-widget-video\" data-id=\"13b6df0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/oT4FgwOiLSQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32e4a7 elementor-widget elementor-widget-text-editor\" data-id=\"c32e4a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Take a look at the powerful call-to-action in this Clash of Clans video ad, which is connected to a social motivator.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03dc3ec elementor-widget elementor-widget-text-editor\" data-id=\"03dc3ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s an interesting tip that connects the first chapter of our Creative Series on designing ads with placements in mind to this one:<\/p>\n<p>Google suggests using influencers, celebrities, and CGI (cinematic) video ads for Youtube pre or mid-roll placements if they perform well.<\/p>\n<p>For the Google Display Network, ads focusing on gameplay, AR gameplay, and portrait orientation are more effective.<\/p>\n<p>To scale your campaigns effectively on Google&#8217;s platform, remember this simple rule: <strong>create all possible formats and durations for your videos.<\/strong><\/p>\n<p>By doing this, you&#8217;ll unlock more advertising space and allow Google&#8217;s algorithm to find the best users for your video ads whenever they are available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601f622 elementor-widget elementor-widget-heading\" data-id=\"601f622\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dimensions for Static and Video Ads on Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e156a19 elementor-widget elementor-widget-text-editor\" data-id=\"e156a19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For your convenience, here is an overview of the most common creative dimensions for Google ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16f19e elementor-widget elementor-widget-image\" data-id=\"b16f19e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Google-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-26825\" alt=\"Google video ad dimensions\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Google-1-1024x576.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Google-1-300x169.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Google-1-768x432.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Google-1-1536x864.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/11\/Google-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e73d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98e73d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-587dc55\" data-id=\"587dc55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f1faf elementor-widget elementor-widget-heading\" data-id=\"c3f1faf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e45c0 elementor-widget elementor-widget-text-editor\" data-id=\"37e45c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you&#8217;ve come up with a concept for your ad, consider the context in which people will engage with your message.<\/p>\n<p>Remember, the first three seconds are crucial, as they determine whether viewers will take action. Unlike TV commercials, your ad&#8217;s narrative should start with the most important message, followed by the development of the story.&nbsp;Hooking the audience from the start is vital in capturing their attention amidst the flood of content they encounter daily.<\/p>\n<p>Keep in mind that the average user may not pay close attention to your ad. Therefore, it&#8217;s essential to <b>have clear visuals<\/b>, <b>a simplified interface<\/b>, <b>enlarged important elements, <\/b>and <b>use illustrated finger tapping on buttons<\/b>. Also, make sure to communicate only one message per ad!<\/p>\n<p>Once you&#8217;ve created a successful master video ad during initial performance testing,<b> replicate it in all possible aspect ratios, lengths, and formats.<\/b> This way, you can access a broader audience and attract the best users. \ud83d\ude80<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412143c elementor-widget elementor-widget-template\" data-id=\"412143c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44583\" class=\"elementor elementor-44583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed0564 rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"8ed0564\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e3f04 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"52e3f04\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Mobile Ad Creatives eBook<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd09f2 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4fd09f2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>How to Design Ads and App Store Creatives<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739524d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"739524d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive guide to designing thumb-stopping visuals that will grow your user base and revenue.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3e26 elementor-widget elementor-widget-button\" data-id=\"09b3e26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webrixstudio.online\/aa\/mobile-ad-creatives-ebook\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9ae57 elementor-widget elementor-widget-spacer\" data-id=\"1a9ae57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46058a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46058a90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a19f694\" data-id=\"4a19f694\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-751d07c4 elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"751d07c4\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our best practices for creating successful mobile video ads on Facebook and Google.<\/p>\n","protected":false},"author":3,"featured_media":15378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,81,344,76,61],"class_list":["post-15375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-app-marketing","tag-creative-series","tag-mobile-marketing","tag-user-acquistion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Video Ad Best Practices for Google and Facebook - AppAgent<\/title>\n<meta name=\"description\" content=\"The first 3 seconds of your ad will make or break it. Learn how people consume video ads, which 6 recommendations we often hear from Facebook or what tips are on Google\u2019s checklist to create successful video creatives.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Video Ad Best Practices for Google and Facebook - AppAgent\" \/>\n<meta property=\"og:description\" content=\"The first 3 seconds of your ad will make or break it. 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