{"id":14545,"date":"2021-10-12T16:05:33","date_gmt":"2021-10-12T14:05:33","guid":{"rendered":"https:\/\/appagent.com\/?p=14545"},"modified":"2024-10-13T04:30:40","modified_gmt":"2024-10-13T02:30:40","slug":"google-play-and-app-store-optimization-and-creative-best-practices","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/google-play-and-app-store-optimization-and-creative-best-practices\/","title":{"rendered":"ASO Best Practices: Designing App Store Creatives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14545\" class=\"elementor elementor-14545\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c78a7b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c78a7b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c74db\" data-id=\"a6c74db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b96f07b elementor-widget elementor-widget-text-editor\" data-id=\"b96f07b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">This is part six of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1b26c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1b26c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d805ad\" data-id=\"6d805ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15c27f7 elementor-widget elementor-widget-image\" data-id=\"15c27f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/6.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative Series 6: Store Creatives\" data-elementor-lightbox-description=\"creative-series-6-store-creatives.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NDYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcLzYucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"174\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/6-1024x223.png\" class=\"attachment-large size-large wp-image-14546\" alt=\"Creative Series 6: Store Creatives\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/6-1024x223.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/6-300x65.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/6-768x167.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/6-1536x334.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/6.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9564542 elementor-widget elementor-widget-text-editor\" data-id=\"9564542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c850b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c850b1\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0401e04\" data-id=\"0401e04\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-bd1965e elementor-widget elementor-widget-text-editor\" data-id=\"bd1965e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><i>Download the\u00a0<strong><a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a> <\/strong>today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b62d7db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b62d7db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-004f532\" data-id=\"004f532\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3007432 elementor-widget elementor-widget-text-editor\" data-id=\"3007432\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In this article, you will learn:<\/strong><\/p><ul><li>How users make decisions about which app or game to download.<\/li><li>How a hypothesis planner can effectively guide your ASO (App Store Optimization) efforts.<\/li><li>Techniques to create app store screenshots and feature graphics that stand out and attract more users.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42938f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42938f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fabf3c8\" data-id=\"fabf3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c60b3 elementor-widget elementor-widget-heading\" data-id=\"a1c60b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is App Store Optimization?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e629c elementor-widget elementor-widget-text-editor\" data-id=\"64e629c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>App Store Optimization (ASO)<\/strong> is first and foremost a mid-funnel strategy for converting App Store and Google Play page visits into downloads.\u00a0<\/p><p><span style=\"font-weight: 400;\">There are two main areas of ASO: <\/span><b>search optimization <\/b>and <b>conversion rate optimization<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">The former is primarily about optimizing keywords in the app title, subtitle, keyword field (Apple App Store) or app description (Google Play Store).\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65f0d7 elementor-widget elementor-widget-heading\" data-id=\"a65f0d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Conversion Rate Optimization (CRO)?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7227938 elementor-widget elementor-widget-text-editor\" data-id=\"7227938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 95% of cases, most search traffic originates from users searching for specific brands, while a smaller portion comes from targeting competitors, and even less from generic terms.\u00a0<\/p><p>Unless your app serves a niche where many users strongly intend to meet their needs through an app, like a fitness app for weight loss, you should focus on conversion rate optimization (CRO).<\/p><p>CRO is all about having a clear definition of an app\u2019s purpose and understanding how to best position it for maximum appeal to an audience. Conversion is strongly influenced by visual elements on the store page, including an app\u2019s icon, preview video and screenshots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b7db4 elementor-widget elementor-widget-heading\" data-id=\"f1b7db4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Insights on App Store User Behavior<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618140b elementor-widget elementor-widget-text-editor\" data-id=\"618140b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that a mere 1% of users read an app description on the App Store?\u00a0<\/p><p>Here are some surprising facts about app store behavior that you should be aware of. These data points represent averages of both portrait and landscape views, considering data from both the Apple App Store and the Google Play Store:<\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average time spent on a store page is only 7 seconds (6.8 seconds to be precise). Decisive users spend even less time, while explorative users may spend around 20 to 30 seconds.<\/span><i><span style=\"font-weight: 400;\"> (Source: Data provided by <a href=\"https:\/\/www.geeklab.app\/\" target=\"_blank\" rel=\"noopener\">Geeklab<\/a>.)<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 1 in every 10 users (exactly 13%) scrolls through screenshots. Additionally, less than 18% of viewers will see a screenshot in the second slot. <\/span><i><span style=\"font-weight: 400;\">(Source: AppAgent&#8217;s tests and data provided by <a href=\"https:\/\/www.geeklab.app\/\" target=\"_blank\" rel=\"noopener\">Geeklab<\/a>)<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average user&#8217;s attention span while watching an app preview video is just 7 seconds. Moreover, only 8% of viewers watch the video until the end. <\/span><i><span style=\"font-weight: 400;\">(Source: Youtube analytics, <a href=\"https:\/\/www.geeklab.app\/\" target=\"_blank\" rel=\"noopener\">Geeklab<\/a>.)<\/span><\/i><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103288f elementor-widget elementor-widget-text-editor\" data-id=\"103288f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These insights mean one thing: your app&#8217;s presentation must be straightforward and immediate. It should clearly convey what your app represents right from the first impression frame that users encounter when they land on the store page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517928f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517928f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9c91ac\" data-id=\"f9c91ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3233093 elementor-widget elementor-widget-text-editor\" data-id=\"3233093\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How to Design APP STORE ICONS, SCREENSHOTS, AND APP PREVIEW VIDEOS<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276e7fe elementor-widget elementor-widget-text-editor\" data-id=\"276e7fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The design process starts with a solid <\/span><a href=\"https:\/\/appagent.com\/blog\/what-is-mobile-creative-strategy-and-how-to-create-one\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creative strategy<\/span><\/a><span style=\"font-weight: 400;\">. Such a strategy is based on of three\u00a0 fundamental inputs covered in previous parts of the Creative Series:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/appagent.com\/blog\/how-to-analyze-app-users-and-game-players-motivation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Audience analysis<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/appagent.com\/blog\/how-to-increase-app-store-conversion-rate-spy-on-competitors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Competition analysis<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/appagent.com\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Unique Selling Proposition (USP) &amp; brand definition<\/span><\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5137b5 elementor-widget elementor-widget-image\" data-id=\"b5137b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Creative-Strategy-Canvas.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative Strategy Canvas\" data-elementor-lightbox-description=\"example-creative-strategy-canvas.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NDgsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0NyZWF0aXZlLVN0cmF0ZWd5LUNhbnZhcy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Creative-Strategy-Canvas-1024x600.png\" class=\"attachment-large size-large wp-image-14548\" alt=\"Example of Creative Strategy Canvas\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Creative-Strategy-Canvas-1024x600.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Creative-Strategy-Canvas-300x176.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Creative-Strategy-Canvas-768x450.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Creative-Strategy-Canvas.png 1329w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e73fc elementor-widget elementor-widget-text-editor\" data-id=\"88e73fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With these building blocks in place, you and your design team should be 100% clear on what you want to communicate to your audience.\u00a0<\/p><p>When designing mobile ads and store pages, always remember that their purposes differ, and you should approach them with distinct strategies and goals.<\/p><p><b>Paid user acquisition (UA) campaigns<\/b> aimed at attracting clicks should provide viewers with at least 60% insight into the app or game&#8217;s content.\u00a0<\/p><p>On the other hand, the store listing should offer 90% clarity on the benefits users will gain from downloading the app.\u00a0<span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">This approach will lead to success in strong, top-of-the-funnel metrics like <b>click-through-rate (CTR)<\/b> and<b> install rate<\/b>, while also boosting retention rates and increasing the percentage of paying customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a6fe4 elementor-widget elementor-widget-heading\" data-id=\"c9a6fe4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defining Priorities for App Store A\/B Tests<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4cd209 elementor-widget elementor-widget-text-editor\" data-id=\"a4cd209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At AppAgent, when analyzing our clients&#8217; previous experiments, we <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">often<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">&nbsp;find that they&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0px;\">focus too much on minor elements. Inspired by Phiture\u2019s Experiment Flywheel, we&nbsp;<\/span>developed our own guide called the &#8216;A\/B Testing Loop.&#8217;<\/p>\n<p>You can download the framework<b> <a href=\"https:\/\/appagent.com\/download\/\" target=\"_blank\" rel=\"noopener\">HERE<\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df892f elementor-widget elementor-widget-image\" data-id=\"2df892f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"A\/B testing loop\" data-elementor-lightbox-description=\"a-b-testing-loop.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1ODEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0EtQi1URVNUSU5HLUxPT1Ata29waWUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"764\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-1024x978.png\" class=\"attachment-large size-large wp-image-14581\" alt=\"A\/B testing loop\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-1024x978.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-300x286.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-768x733.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-1536x1467.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-2048x1956.png 2048w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/A-B-TESTING-LOOP-kopie-24x24.png 24w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ac12a elementor-widget elementor-widget-heading\" data-id=\"e2ac12a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Design<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b203818 elementor-widget elementor-widget-text-editor\" data-id=\"b203818\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on our experience, around 60% of positive results stem from major design changes. Therefore, it&#8217;s crucial to give equal focus to both asset production and testing volume.<\/p><p>Key areas to consider are:<\/p><ul><li>Design of new screenshots<\/li><li>Icon design<\/li><li>Background color<\/li><li>App preview video and feature art design<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f855981 elementor-widget elementor-widget-heading\" data-id=\"f855981\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communication<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ab55f elementor-widget elementor-widget-text-editor\" data-id=\"26ab55f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Around 20% of your investment should be allocated to experiments focusing on communication elements, including:<\/p><ul><li>Copy of your screenshots<\/li><li>Headline in the feature art<\/li><li>Testing the impact of branding<\/li><li>Playing with iconography in the video cover or first screenshot<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129561d elementor-widget elementor-widget-heading\" data-id=\"129561d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Layout<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-524df6c elementor-widget elementor-widget-text-editor\" data-id=\"524df6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In general, changes in composition are unlikely to lead to improvements of more than 20%. Nevertheless, it&#8217;s worth experimenting with the following elements:<\/p><ul><li><b>Order of screenshots<\/b><\/li><li><b>Orientation of screenshots<\/b><\/li><li><b>Layout of visual elements in the icon, screenshots, and feature art<\/b><\/li><li><b>Size\/position of headlines in screenshots<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a476eef elementor-widget elementor-widget-heading\" data-id=\"a476eef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hypothesis Planner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-994e514 elementor-widget elementor-widget-text-editor\" data-id=\"994e514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To maintain organization and prioritize your main goals effectively, you can utilize a hypothesis planner. This is a straightforward document in which you outline the reasons why you expect a particular A\/B test to yield positive results.\u00a0<\/p><p>For a more advanced approach, you can incorporate a scoring system into the planner. This helps you determine which experiments to prioritize and execute first. The scoring system can consider variables such as:<\/p><ol><li><b>Visibility of the asset<\/b><\/li><li><b>Ease of production<\/b><\/li><li><b>Relevance to previous insights<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b3699 elementor-widget elementor-widget-text-editor\" data-id=\"d0b3699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By evaluating these factors, you can calculate the final score for each hypothesis and make informed decisions accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ef4bd elementor-widget elementor-widget-image\" data-id=\"41ef4bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Hypothesis-planner.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Hypothesis planner\" data-elementor-lightbox-description=\"hypothesis-planner.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0h5cG90aGVzaXMtcGxhbm5lci5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"168\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Hypothesis-planner-1024x215.png\" class=\"attachment-large size-large wp-image-14551\" alt=\"Hypothesis Planner\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Hypothesis-planner-1024x215.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Hypothesis-planner-300x63.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Hypothesis-planner-768x161.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Hypothesis-planner.png 1244w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5e7a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e5e7a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e16bc70\" data-id=\"e16bc70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62c01d elementor-widget elementor-widget-heading\" data-id=\"f62c01d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE APP STORE LISTING DESIGN PROCESS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71df356 elementor-widget elementor-widget-text-editor\" data-id=\"71df356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your team has already completed past store experiments, you should leverage these insights that have been proven to increase conversion rate.\u00a0<\/span><\/p><p>In case you don&#8217;t have such information available, you can pre-test these ideas using existing assets before investing in the creation of a new set.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0px;\"><b>For example, you can pre-test:<\/b><\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The order of screenshots to establish which key message in the first impression frame converts users the best.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove screenshot headlines to eventually save resources on localizations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a brand in your feature art or first screenshot.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove the video completely to again save resources.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6817215 elementor-widget elementor-widget-text-editor\" data-id=\"6817215\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When creating new concepts at AppAgent, we find it beneficial to start with sketches. These sketches help us align the content first, ensuring that our clients are well-prepared and won&#8217;t be surprised by the details.<\/p><p>Moreover, the sketches act as guides for designers to stay true to the original vision. Below, you can see a comparison between a concept sketch and the final screenshot design for Clash of Clans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e5f45 elementor-widget elementor-widget-image\" data-id=\"31e5f45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Sketch-final.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sketch - final\" data-elementor-lightbox-description=\"concept-sketch-clash-of-clans.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL1NrZXRjaC1maW5hbC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"246\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Sketch-final-1024x315.png\" class=\"attachment-large size-large wp-image-14556\" alt=\"Concept Sketch for Clash of Clans\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Sketch-final-1024x315.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Sketch-final-300x92.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Sketch-final-768x236.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Sketch-final.png 1311w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f79b4 elementor-widget elementor-widget-text-editor\" data-id=\"66f79b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If necessary, you can create a mockup using existing game visuals in Powerpoint or Keynote. This simple mockup can effectively demonstrate the design direction of your ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a327c elementor-widget elementor-widget-image\" data-id=\"55a327c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Mockup-final.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mockup - final\" data-elementor-lightbox-description=\"build-mockup-clash-of-clans.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTMsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL01vY2t1cC1maW5hbC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"263\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Mockup-final-1024x336.png\" class=\"attachment-large size-large wp-image-14553\" alt=\"Build Mockup Clash of Clans\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Mockup-final-1024x336.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Mockup-final-300x99.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Mockup-final-768x252.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Mockup-final.png 1282w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24bddb0 elementor-widget elementor-widget-text-editor\" data-id=\"24bddb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another recommendation\u00a0<\/span>is to maintain simplicity while designing new assets. Begin by testing them in English only, starting with static assets, and refrain from creating videos. Video production can be costly and should only incorporate the insights gained from screenshot testing.<\/p><p>If you find that using headlines in visuals doesn&#8217;t significantly improve your store presence, it&#8217;s best to avoid them. This way, you can save resources for future localization needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d94002 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d94002\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2140b9\" data-id=\"b2140b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39065a8 elementor-widget elementor-widget-heading\" data-id=\"39065a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Best Practices for App Store Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231b319 elementor-widget elementor-widget-text-editor\" data-id=\"231b319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below are eight valuable tips that serve as AppAgent&#8217;s guiding principles for our team of idea makers and designers. To better understand these principles, take a look at examples created by our internal creative team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498f995 elementor-widget elementor-widget-image\" data-id=\"498f995\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"App Stores Design Best Practices\" data-elementor-lightbox-description=\"app-stores-design-best-practices.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTcsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0FwcEFnZW50LUFQUC1TVE9SRS1EZXNpZ24tQmVzdC1QcmFjdGljZXMtbm8tbG9nby1rb3BpZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie-1024x704.png\" class=\"attachment-large size-large wp-image-14557\" alt=\"App Stores Design Best Practices\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie-1024x704.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie-300x206.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie-768x528.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie-1536x1056.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/AppAgent-APP-STORE-Design-Best-Practices-no-logo-kopie-2048x1408.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9052ea3 elementor-widget elementor-widget-heading\" data-id=\"9052ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Logical Structure<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5ed8c elementor-widget elementor-widget-text-editor\" data-id=\"4e5ed8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A creative strategy canvas outlines the purpose of each asset, from the icon to the fifth screenshot. Stick to the communication plan and focus on testing different executions through A\/B testing to assess their effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c3ffc elementor-widget elementor-widget-image\" data-id=\"18c3ffc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Pockethunt.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative Strategy Canvas Pockethunt\" data-elementor-lightbox-description=\"creative-strategy-canvas-pockethunt.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTUsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL1BvY2tldGh1bnQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"543\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Pockethunt.png\" class=\"attachment-large size-large wp-image-14555\" alt=\"Creative Strategy Canvas Pockethunt\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Pockethunt.png 927w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Pockethunt-300x204.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Pockethunt-768x521.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4718263 elementor-widget elementor-widget-heading\" data-id=\"4718263\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Employ a visual language<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035290a elementor-widget elementor-widget-text-editor\" data-id=\"035290a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your screenshots and feature graphics should effectively convey messages visually. To test this, try removing headlines from any asset and ask people around you what they think the screenshot is trying to communicate. This will help you assess the clarity of your visual messaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e48bde elementor-widget elementor-widget-heading\" data-id=\"8e48bde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Show your app in action<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e7e2b elementor-widget elementor-widget-text-editor\" data-id=\"e6e7e2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When showcasing your app, make sure to demonstrate it in use. Show how it works, what&#8217;s happening on the screen, and how it enhances the overall user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c2030 elementor-widget elementor-widget-image\" data-id=\"c9c2030\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"App in action Clash of Clans\" data-elementor-lightbox-description=\"app-in-action-clash-of-clans.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NDcsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0NsYXNoLW9mLUNMYW5zLXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-1024x768.jpg\" class=\"attachment-large size-large wp-image-14547\" alt=\"App in action Clash of Clans\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-1024x768.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-300x225.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-768x576.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-1536x1151.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-2048x1535.jpg 2048w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Clash-of-CLans-scaled.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8161ee1 elementor-widget elementor-widget-heading\" data-id=\"8161ee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Use clear content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fc895 elementor-widget elementor-widget-text-editor\" data-id=\"31fc895\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To prevent confusion, avoid overcrowding a limited space with too much information. Keep each asset focused on conveying just one key message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4d632 elementor-widget elementor-widget-heading\" data-id=\"ce4d632\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Zoom in<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6a152 elementor-widget elementor-widget-text-editor\" data-id=\"0a6a152\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Given that people will view your design on a small screen, it&#8217;s crucial to enlarge major elements, keywords, or app UI components. This helps users better comprehend the message and ensures that important information stands out clearly, even on smaller screens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b96a26 elementor-widget elementor-widget-image\" data-id=\"9b96a26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Instabridge.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"App Store Listing Tip Instabridge Zoom In\" data-elementor-lightbox-description=\"app-store-listing-tip-zoomin-Instabridge.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTIsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0luc3RhYnJpZGdlLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"663\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Instabridge.png\" class=\"attachment-large size-large wp-image-14552\" alt=\"App Store Listing Tip Instabridge Zoom In\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Instabridge.png 798w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Instabridge-300x249.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Instabridge-768x638.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19842b9 elementor-widget elementor-widget-heading\" data-id=\"19842b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Simplify User Interface<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8c963 elementor-widget elementor-widget-text-editor\" data-id=\"8e8c963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although it can be tricky due to app store policies, aim to streamline the user interface and retain only essential elements when delivering your message. Be prepared with backup screenshots in case of rejection by the review team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2816f7 elementor-widget elementor-widget-heading\" data-id=\"f2816f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Use Bright Colors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bea528 elementor-widget elementor-widget-text-editor\" data-id=\"7bea528\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you study successful apps, you&#8217;ll notice that they often use bright and vivid colors. This is because bright colors make it easy for users to quickly understand the image, especially on small screens.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70192d0 elementor-widget elementor-widget-image\" data-id=\"70192d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Monster-Legends.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"App Store Listing Tip Bright Colours Legends\" data-elementor-lightbox-description=\"app-store-listing-tip-bright-colours.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTQsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL01vbnN0ZXItTGVnZW5kcy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Monster-Legends-1024x576.jpg\" class=\"attachment-large size-large wp-image-14554\" alt=\"App Store Listing Tip Bright Colours\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Monster-Legends-1024x576.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Monster-Legends-300x169.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Monster-Legends-768x432.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Monster-Legends-1536x864.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Monster-Legends.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f275e3f elementor-widget elementor-widget-heading\" data-id=\"f275e3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8. Embrace Emotions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0dbfc4 elementor-widget elementor-widget-text-editor\" data-id=\"c0dbfc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile developers design experiences! To achieve impactful communication, use strong emotions, combining powerful visuals and compelling words. Those who excel in this approach also achieve the best business results, just like Playrix or Tactile Games.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535145f elementor-widget elementor-widget-image\" data-id=\"535145f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/10\/Finimize.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"App Store Listing Tip Emotions\" data-elementor-lightbox-description=\"app-store-listing-tip-emotions.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0ZpbmltaXplLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Finimize-1024x721.png\" class=\"attachment-large size-large wp-image-14550\" alt=\"App Store Listing Tip Emotions\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Finimize-1024x721.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Finimize-300x211.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Finimize-768x541.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/10\/Finimize.png 1078w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2546949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2546949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e6a78\" data-id=\"b0e6a78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c208085 elementor-widget elementor-widget-heading\" data-id=\"c208085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a Backlog of App Store Experiments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4beb1 elementor-widget elementor-widget-text-editor\" data-id=\"5b4beb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Play and Apple App Store optimization is all about testing. To avoid going around in circles, make sure to monitor your learnings and progress.<\/p><p>To accomplish this, maintain your own <b>experiment backlog<\/b>, where you store all conducted experiments. Visually highlight the winners, note the conversion uplift, and record the main learnings that you can leverage in future experimentation cycles.\u00a0<\/p><p>This systematic approach will help refine your strategies and continually improve your app&#8217;s performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea8e6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea8e6e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bb56c4\" data-id=\"6bb56c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-028a160 elementor-widget elementor-widget-heading\" data-id=\"028a160\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7055b7f elementor-widget elementor-widget-text-editor\" data-id=\"7055b7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Roboto Condensed, sans-serif;\">To achieve a high conversion rate (ideally 50%+ for organic traffic), <b>it&#8217;s crucial to recognize that users often have little interest in your app<\/b>. Their download decision happens almost instantly. Therefore, you must design a store page that aligns with your primary acquisition channel or ad to prevent confusion and reduce drop-offs in the acquisition funnel.<\/span><\/p><p><span style=\"font-family: Roboto Condensed, sans-serif;\">A creative strategy canvas offers valuable guidance on what you want to communicate. Meanwhile, a hypothesis planner aids in deciding what to test immediately and what to consider for later.\u00a0<\/span><\/p><p><span style=\"font-family: Roboto Condensed, sans-serif;\">By starting with hand-sketches or mockups, you can swiftly align with stakeholders on the content of each asset. This approach facilitates efficient communication and ensures everyone involved is on the same page regarding the asset&#8217;s purpose and design.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: 'Roboto Condensed', sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">To deliver clear and compelling visuals, designers should follow the eight tips above when executing concepts.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: 'Roboto Condensed', sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Once you\u2019ve completed every experiment, the main results and learnings should be stored in your experiment backlog to help you improve over time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edb7bec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edb7bec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae4da86\" data-id=\"ae4da86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb5cba3 elementor-widget elementor-widget-spacer\" data-id=\"cb5cba3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c44fa elementor-widget elementor-widget-template\" data-id=\"13c44fa\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44583\" class=\"elementor elementor-44583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed0564 rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"8ed0564\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e3f04 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"52e3f04\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Mobile Ad Creatives eBook<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd09f2 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4fd09f2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>How to Design Ads and App Store Creatives<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739524d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"739524d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive guide to designing thumb-stopping visuals that will grow your user base and revenue.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3e26 elementor-widget elementor-widget-button\" data-id=\"09b3e26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webrixstudio.online\/aa\/mobile-ad-creatives-ebook\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fd391 elementor-widget elementor-widget-spacer\" data-id=\"c6fd391\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6be9e383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6be9e383\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e5618d0\" data-id=\"5e5618d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fd90bf elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"28fd90bf\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To achieve a high app store conversion rate, it&#8217;s crucial to recognize that users often have little interest in your app. Their download decision happens almost instantly.<\/p>\n","protected":false},"author":3,"featured_media":14690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,81,344,76,61],"class_list":["post-14545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-app-marketing","tag-creative-series","tag-mobile-marketing","tag-user-acquistion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASO Best Practices: Designing App Store Creatives - AppAgent<\/title>\n<meta name=\"description\" content=\"Did you know that only 1% of users read an app\u2019s store description? 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