{"id":1449,"date":"2015-01-21T14:53:00","date_gmt":"2015-01-21T14:53:00","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/2015\/01\/21\/the-first-6-hours-are-critical-for-the-life-of\/"},"modified":"2015-01-21T14:53:00","modified_gmt":"2015-01-21T14:53:00","slug":"the-first-6-hours-are-critical-for-the-life-of","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/the-first-6-hours-are-critical-for-the-life-of\/","title":{"rendered":"The first 6 hours are critical for the life of your app"},"content":{"rendered":"

Push notifications <\/strong>are no<\/strong> doubt a key for improving user retention. But the truth is there are few resources and stats about the best tactics. Until now!<\/strong><\/p>\n

I traveled a long way to our investor yesterday. The Supercity train offered me plenty of time to study dozens of PDFs in my \u201cTo Read\u201d folder. One particular document caught my attention: Localytics App Marketing Guide 2015. One of the most interesting facts stated that if you bring a user back to the app 6 hours after the first session you significantly increase chances of a higher retention rate in the future. The key to this is push notifications. So, I looked through this long document and picked out a few insights about why push notifications are so important and how to use them in the best possible way.<\/p>\n