{"id":14044,"date":"2021-09-09T14:36:28","date_gmt":"2021-09-09T12:36:28","guid":{"rendered":"https:\/\/appagent.com\/?p=14044"},"modified":"2024-10-12T18:53:19","modified_gmt":"2024-10-12T16:53:19","slug":"how-to-create-great-video-ads-for-mobile-apps","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-create-great-video-ads-for-mobile-apps\/","title":{"rendered":"How to Create Mobile Video Ads for Apps &amp; Games"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14044\" class=\"elementor elementor-14044\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63c3ea6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c3ea6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2180cd8a\" data-id=\"2180cd8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-385538ba elementor-widget elementor-widget-text-editor\" data-id=\"385538ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><em>Welcome to the fifth part of our Mobile Marketing Creative Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0<\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94ab43e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ab43e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db1c475\" data-id=\"db1c475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0f946 elementor-widget elementor-widget-image\" data-id=\"7d0f946\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/09\/5.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative Series 5: Video Ads\" data-elementor-lightbox-description=\"creative-series-5_video-ads.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMjQsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDlcLzUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"153\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5-1024x196.png\" class=\"attachment-large size-large wp-image-14124\" alt=\"Creative Series 5: Video Ads\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5-1024x196.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5-300x57.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5-768x147.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5-1536x293.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4454cfd elementor-widget elementor-widget-text-editor\" data-id=\"4454cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Download the\u00a0<a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a>\u00a0today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deb7cfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb7cfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcb9d00\" data-id=\"bcb9d00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f05e0d elementor-widget elementor-widget-spacer\" data-id=\"9f05e0d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d94e19a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d94e19a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e87d8a\" data-id=\"1e87d8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9c5228 elementor-widget elementor-widget-text-editor\" data-id=\"c9c5228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In this article, you will discover:<\/strong><\/p>\n<ul>\n<li>How to adapt your mobile video ads to effectively deal with market saturation.<\/li>\n<li>The key distinctions between good and bad fake ads.<\/li>\n<li>12 creative approaches to accelerate the ideation process.<\/li>\n<li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">13 mobile video ad examples to ignite your creative inspiration.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75c2be9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75c2be9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-414db35\" data-id=\"414db35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7165d2 elementor-widget elementor-widget-text-editor\" data-id=\"a7165d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Evolution of Ideation for Mobile Video Ads<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5af11 elementor-widget elementor-widget-image\" data-id=\"7d5af11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/09\/fake-ads.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Evolution of app video ad ideas\" data-elementor-lightbox-description=\"evolution-of-app-video-ad-ideas.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMjYsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDlcL2Zha2UtYWRzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"188\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/fake-ads-1024x241.png\" class=\"attachment-large size-large wp-image-14126\" alt=\"Evolution of app video ad ideas\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/fake-ads-1024x241.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/fake-ads-300x71.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/fake-ads-768x181.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/fake-ads-1536x362.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/fake-ads.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabe127 elementor-widget elementor-widget-heading\" data-id=\"aabe127\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rational Mobile Video Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45be01f elementor-widget elementor-widget-text-editor\" data-id=\"45be01f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When <b>launching a new mobile app or game<\/b>, the element of novelty is often enough to start developing simple creatives. The goal at the very beginning is to quickly test different executions before investing more time and money in advanced ads.\u00a0<\/p>\n<p>For the first level of mobile video ads, you should <b>feature gameplay or demonstrate the app in action<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5e9f2 elementor-widget elementor-widget-heading\" data-id=\"2d5e9f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emotional Mobile Video Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496c7bc elementor-widget elementor-widget-text-editor\" data-id=\"496c7bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As time passes, basic video ads tend to lose their effectiveness. When this happens, we advise our clients to elevate their approach by infusing emotions into their mobile video ads.\u00a0<\/p>\n<p>During the pre-production stage, it&#8217;s essential to identify the specific emotions that align with the motivational drivers.<\/p>\n<p><b>There are numerous ways to incorporate emotions into mobile ad creatives<\/b>,<b> <\/b>such as<b>:<\/b><\/p>\n<ul>\n<li>Utilizing in-game characters<\/li>\n<li>Crafting surprising mini-stories<\/li>\n<li>Portraying conflicts or challenging situations<\/li>\n<li>Demonstrating the emotional impact and transformative effect of the app on users&#8217; lives<\/li>\n<li>Featuring users and their authentic emotions<\/li>\n<li>Infusing humor and funny scenarios<\/li>\n<li>Striking an aspirational note, among other techniques.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d443c58 elementor-widget elementor-widget-text-editor\" data-id=\"d443c58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By incorporating emotions, you can significantly enhance your ad success and create dozens or even hundreds of ads, breaking through creative barriers.<\/p>\n<p>During this stage, video ad concepts that leverage 3D graphics, live footage, and those that diverge from the app or game experience are essential to captivate and attract new audiences who may have overlooked your previous ads.<\/p>\n<p>For a practical example, take a look at the Design Home creative case study, which demonstrates the effective utilization of 2D, 3D, and live footage video ads:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95be72f elementor-widget elementor-widget-video\" data-id=\"95be72f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/DWzkOtrM184&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2684501 elementor-widget elementor-widget-text-editor\" data-id=\"2684501\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;ve reached this point and are still facing challenges, it might be time to consider using fake ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee9d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee9d1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0de6a26\" data-id=\"0de6a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28c57a2 elementor-widget elementor-widget-heading\" data-id=\"28c57a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Mobile APPS &amp; GAMES Use Fake Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a9d95 elementor-widget elementor-widget-text-editor\" data-id=\"68a9d95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fake ads, commonly known as misleading ads, have been a source of success for game publishers like Playrix. However, many publishers fail to grasp the reasons behind this success.<\/p>\n<p>Instead, they blindly mimic the form without understanding its essence. You&#8217;ve probably come across these types of video ads with flashy fails, pins, and fire all over the place &#8211; you know exactly what we&#8217;re referring to.<\/p>\n<p>Though it has never been officially confirmed, Playrix likely employs an underlying logic related to motivators in developing these concepts. For instance, in Homescapes, the motivators identified are &#8220;Escapism &#8211; Thinking &amp; Solving&#8221; and &#8220;Escapism &#8211; Excitement &amp; Thrill,&#8221; as defined by <a href=\"https:\/\/www.gamerefinery.com\/july-2020-product-update-motivations-archetypes-2-0-expanding-to-market-explorer\/\" target=\"_blank\" rel=\"noopener\">GameRefinery<\/a>.<\/p>\n<p>If you look carefully at the <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=US&amp;view_all_page_id=341166659618884&amp;sort_data[direction]=desc&amp;sort_data[mode]=relevancy_monthly_grouped&amp;search_type=page&amp;media_type=all\" target=\"_blank\" rel=\"noopener\">Homescapes video ads<\/a> and its <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.playrix.homescapes&amp;hl=en&amp;gl=US\" target=\"_blank\" rel=\"noopener\">store listing<\/a>, you will see emotions in the rawest form. Each ad emphatically conveys the message, &#8220;<em>[Think to] solve the [urgent or thrilling] problem [and escape from your boring life]!<\/em>&#8221;\u00a0<\/p>\n<p>The essence of this puzzle game lies in problem-solving, and this is strongly portrayed in the ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeb3ba elementor-widget elementor-widget-image\" data-id=\"9eeb3ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/pasted-image-0-5-1024x640.jpg\" class=\"attachment-large size-large wp-image-26727\" alt=\"Homescapes ad\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/pasted-image-0-5-1024x640.jpg 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/pasted-image-0-5-300x188.jpg 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/pasted-image-0-5-768x480.jpg 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/pasted-image-0-5-1536x960.jpg 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/pasted-image-0-5.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d6087 elementor-widget elementor-widget-heading\" data-id=\"99d6087\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How To Create Successful Fake Ads <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab43c6 elementor-widget elementor-widget-text-editor\" data-id=\"6ab43c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The key to successful fake ads lies in tapping into the emotional core that drives the app! By capturing the essence of the game experience and pushing visualization to the extreme, you can create compelling fake ads.<\/p>\n<p>When the ad&#8217;s motivational driver aligns with the game&#8217;s essence, top-funnel metrics like <b>Click-Through Rate (CTR)<\/b> and <b>Conversion Rate (CVR) <\/b>will soar. Moreover, retention and monetization at the bottom funnel become crucially important.<\/p>\n<p>On the contrary, if designers blindly copy others or experiment with crazy ideas lacking underlying logic, players will churn, and negative reviews will follow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188a4f0 elementor-widget elementor-widget-heading\" data-id=\"188a4f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Limitations of Fake Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a4249 elementor-widget elementor-widget-text-editor\" data-id=\"d0a4249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s important to acknowledge that fake ads have their limitations in terms of audience appeal. For casual players who may not identify themselves as &#8220;mobile players,&#8221; this approach might be effective. They are less likely to be overly sensitive to any mismatch between the ad and the mobile game appearance.<\/p>\n<p>However, for a mid-core RPG targeting serious gamers, fake ads become highly risky. In this scenario, the potential risks outweigh the benefits, and implementing a fake ad strategy should be avoided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa252f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa252f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb42094\" data-id=\"eb42094\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c776bf elementor-widget elementor-widget-heading\" data-id=\"2c776bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12 CREATIVE DIRECTIONS FOR MOBILE VIDEO ADS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb6eb2 elementor-widget elementor-widget-text-editor\" data-id=\"6bb6eb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At AppAgent, we&#8217;re continuously monitoring mobile ad creatives to understand what&#8217;s working and why. We&#8217;ve discovered that mobile ads can be categorized into one of 12 directions, all sharing a similar approach.<\/p>\n<p>You can use these directions as an inspiration to help you quickly generate new ideas for your ads. Let&#8217;s look at these 12 directions more in detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df248d0 elementor-widget elementor-widget-image\" data-id=\"df248d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"270\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Screenshot-2021-03-09-at-15.33.27-1.png\" class=\"attachment-large size-large wp-image-26728\" alt=\"12 creative directions\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Screenshot-2021-03-09-at-15.33.27-1.png 693w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Screenshot-2021-03-09-at-15.33.27-1-300x117.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d055ad4 elementor-widget elementor-widget-heading\" data-id=\"d055ad4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Facts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d0136 elementor-widget elementor-widget-text-editor\" data-id=\"b7d0136\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Highlighting facts like the percentage of people facing a particular problem or the time saved by using the product.\u00a0<\/p>\n<p><b>Example: <\/b>Blinkist static ad using the copy &#8220;<em>Mark Zuckerberg&#8217;s goal is to finish a book every 2 weeks.<\/em>&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b87932 elementor-widget elementor-widget-image\" data-id=\"0b87932\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"785\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40-1024x1005.png\" class=\"attachment-large size-large wp-image-14127\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40-1024x1005.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40-300x294.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40-768x754.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40-24x24.png 24w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40-48x48.png 48w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/Sni\u0301mek-obrazovky-2021-09-08-v-14.39.40.png 1088w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d22c4 elementor-widget elementor-widget-heading\" data-id=\"89d22c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Social<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12534fe elementor-widget elementor-widget-text-editor\" data-id=\"12534fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fostering collaboration, building a sense of community, and encouraging the sharing of creations.<\/p>\n<p><b>Example:\u00a0<\/b>Clash of Clans &#8220;Stronger Together&#8221; mobile video ad.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f050e2 elementor-widget elementor-widget-video\" data-id=\"2f050e2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/QrJr8oH2nWM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132592f elementor-widget elementor-widget-heading\" data-id=\"132592f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Competition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7fe4b elementor-widget elementor-widget-text-editor\" data-id=\"5f7fe4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emphasizing player vs. player (PvP) competition, the pursuit of becoming the best, and achieving the highest scores or fastest times.<\/p>\n<p><strong>Example:<\/strong> Duel: Puzzle Wars &#8220;Fighters&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b2f52 elementor-widget elementor-widget-video\" data-id=\"f4b2f52\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/E2lzujCZfeg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b388cae elementor-widget elementor-widget-heading\" data-id=\"b388cae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49d139 elementor-widget elementor-widget-text-editor\" data-id=\"f49d139\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Describing why the product was created, the founder&#8217;s vision, or a problem to be solved.<\/p>\n<p><strong>Example:<\/strong> Finimize &#8220;Max&#8217;s Story&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a812a elementor-widget elementor-widget-video\" data-id=\"20a812a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/hxihM9YbrB4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3810eda elementor-widget elementor-widget-heading\" data-id=\"3810eda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Influencer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d36b02 elementor-widget elementor-widget-text-editor\" data-id=\"3d36b02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using streamers, influencers, or celebrities to present your product.<\/p>\n<p><strong>Example:<\/strong> Raid Shadow Legends mobile video ad\u00a0<em>(Note: AppAgent did not produce this ad).<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8590e8 elementor-widget elementor-widget-video\" data-id=\"f8590e8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/iyuKoMPgRN0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff79da9 elementor-widget elementor-widget-heading\" data-id=\"ff79da9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Fake<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcd6af elementor-widget elementor-widget-text-editor\" data-id=\"bbcd6af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This creative direction ventures further from the actual product by either simplifying the narrative or using one that doesn&#8217;t exist in the game.<\/p>\n<p><strong>Example:<\/strong> Tasty Town &#8220;Dating Challenge&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac38a37 elementor-widget elementor-widget-video\" data-id=\"ac38a37\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/P5MxGTjQCnY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1936e elementor-widget elementor-widget-heading\" data-id=\"ff1936e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb1a7d elementor-widget elementor-widget-text-editor\" data-id=\"4fb1a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taking viewers on a walkthrough of the product&#8217;s main features.<\/p>\n<p><strong>Example from the gaming industry:<\/strong>\u00a0Monster Legends app preview video. \u00a0<\/p>\n<p><strong>Example from the non-gaming industry:<\/strong> Pockethunt &#8220;Skip The Line&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1279ade elementor-widget elementor-widget-video\" data-id=\"1279ade\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kBIkJDxFlJ8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a378ec4 elementor-widget elementor-widget-video\" data-id=\"a378ec4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mW19teLYNpk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c05ab elementor-widget elementor-widget-heading\" data-id=\"38c05ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Proof<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded2028 elementor-widget elementor-widget-text-editor\" data-id=\"ded2028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using awards, famous quotes, customer ratings, or numbers to demonstrate time or money savings.<\/p>\n<p><strong>Example:<\/strong> Joom &#8220;Savings&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba1818 elementor-widget elementor-widget-video\" data-id=\"aba1818\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/13R6foRTIL0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab5ef4 elementor-widget elementor-widget-heading\" data-id=\"0ab5ef4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Benefits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a9133 elementor-widget elementor-widget-text-editor\" data-id=\"e0a9133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focusing directly on benefits of the product or service, and how it can improve the user&#8217;s life.<\/p>\n<p><strong>Example:<\/strong> OneCast &#8220;Non-Stop Gaming&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62eed45 elementor-widget elementor-widget-video\" data-id=\"62eed45\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/v-hcRpY_A_8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e4a49 elementor-widget elementor-widget-heading\" data-id=\"76e4a49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c93b5 elementor-widget elementor-widget-text-editor\" data-id=\"76c93b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A classic <em>can you do better<\/em>\u00a0type of ad.<\/p>\n<p><strong>Example:<\/strong>\u00a0Design Home &#8220;Challenge&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b3ab1 elementor-widget elementor-widget-video\" data-id=\"d4b3ab1\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/eNFLPPgOOas&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1258d10 elementor-widget elementor-widget-heading\" data-id=\"1258d10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Opinions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e32f18 elementor-widget elementor-widget-text-editor\" data-id=\"0e32f18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Primarily testimonials, but this direction could even involve a clash of two different perspectives or approaches (think of eToro ads).<\/p>\n<p dir=\"ltr\"><strong>Example:<\/strong> Design Home &#8220;Reviews&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5ad95 elementor-widget elementor-widget-video\" data-id=\"0f5ad95\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/gjZF2upa7tI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f22932 elementor-widget elementor-widget-heading\" data-id=\"0f22932\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Features<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d549765 elementor-widget elementor-widget-text-editor\" data-id=\"d549765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focusing on a specific product feature.<\/p>\n<p><strong>Example:\u00a0<\/strong>Kiwi.com &#8220;Nomad&#8221; mobile video ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6bd08 elementor-widget elementor-widget-video\" data-id=\"aa6bd08\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/s3epT4BuIEY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8a75d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8a75d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffa75e7\" data-id=\"ffa75e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47005fb elementor-widget elementor-widget-heading\" data-id=\"47005fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5678013 elementor-widget elementor-widget-text-editor\" data-id=\"5678013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When advertising a new product, start by keeping things simple. Your video ads should focus on&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">demonstrating the core functionality and main benefits of your mobile app or game.&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">O<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">nce you&#8217;ve explored this straightforward approach and achieved all you can, consider incorporating emotions to create more engaging ads that will attract new users.<\/span><\/p>\n<p>If you decide to use fake ads, make sure they still stay true to the essence of your game, even if you simplify the story and visuals.<\/p>\n<p>If you and your creative team find yourselves stuck, challenge yourselves to come up with concepts for your mobile video ads based on the 12 creative directions mentioned above. This will also help you systematically test which video ad styles work best for your product, allowing you to focus more on the most promising approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59710485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59710485\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390416f3\" data-id=\"390416f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a062ffb elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"7a062ffb\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad0dbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad0dbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-547aadf\" data-id=\"547aadf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00fac82 elementor-widget elementor-widget-spacer\" data-id=\"00fac82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695e643 elementor-widget elementor-widget-template\" data-id=\"695e643\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44461\" class=\"elementor elementor-44461\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0100e4c rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"0100e4c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9c932 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6a9c932\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>REVIVING ROYALTY<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6710841 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6710841\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>A CLASH ROYALE ASO CASE STUDY<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424bee9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"424bee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover how AppAgent elevated Clash Royale\u2019s app store presence by incorporating captivating RPG-themed creatives.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0930725 elementor-widget elementor-widget-button\" data-id=\"0930725\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webrixstudio.online\/aa\/blog\/clash-royale-aso-case-study\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find Out Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and bad fake ads, and 12 creative approaches to accelerate the ideation process.<\/p>\n","protected":false},"author":3,"featured_media":14125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,344,330,178],"class_list":["post-14044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-creative-series","tag-mobile-strategy","tag-user-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Mobile Video Ads for Apps &amp; Games - AppAgent<\/title>\n<meta name=\"description\" content=\"Check the 12 creative directions to speed up the ideation process with 12 examples of video ads and one static ads for mobile apps and games.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Mobile Video Ads for Apps &amp; Games - AppAgent\" \/>\n<meta property=\"og:description\" content=\"Check the 12 creative directions to speed up the ideation process with 12 examples of video ads and one static ads for mobile apps and games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-create-great-video-ads-for-mobile-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T12:36:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-12T16:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/09\/5-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta 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