{"id":13554,"date":"2021-07-28T15:53:51","date_gmt":"2021-07-28T13:53:51","guid":{"rendered":"https:\/\/appagent.com\/?p=13554"},"modified":"2024-10-12T18:50:11","modified_gmt":"2024-10-12T16:50:11","slug":"what-is-mobile-creative-strategy-and-how-to-create-one","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/what-is-mobile-creative-strategy-and-how-to-create-one\/","title":{"rendered":"What is a Mobile Creative Strategy and How to Create One"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13554\" class=\"elementor elementor-13554\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb8ef0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb8ef0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01df410\" data-id=\"01df410\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d599fe elementor-widget elementor-widget-text-editor\" data-id=\"0d599fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Welcome to the fourth part of our Mobile Marketing Creative Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c850b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c850b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0401e04\" data-id=\"0401e04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8572c95 elementor-widget elementor-widget-image\" data-id=\"8572c95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative proces  4: Strategy\" data-elementor-lightbox-description=\"creative-proces-strategy.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NjQsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL1N0YWdlcy1vZi1jcmVhdGl2ZS1wcm9kdWN0aW9uLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"157\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production-1024x201.png\" class=\"attachment-large size-large wp-image-13564\" alt=\"Creative proces 4: Strategy\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production-1024x201.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production-300x59.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production-768x151.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production-1536x302.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Stages-of-creative-production.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1965e elementor-widget elementor-widget-text-editor\" data-id=\"bd1965e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Download the\u00a0<span style=\"font-weight: bold;\"><a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a>\u00a0<\/span>today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><i><br \/><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8bc56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8bc56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0135a53\" data-id=\"0135a53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-343f340 elementor-widget elementor-widget-spacer\" data-id=\"343f340\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5970e elementor-widget elementor-widget-text-editor\" data-id=\"cc5970e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In this article, you will learn:<\/strong><\/p><ul><li>What constitutes a creative strategy and a creative angle.<\/li><li>How App Store Optimization (ASO) and User Acquisition (UA) should work together.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08f8e09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08f8e09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4f4c83\" data-id=\"f4f4c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b7e51 elementor-widget elementor-widget-heading\" data-id=\"43b7e51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HASSLE-FREE CREATIVE DESIGN for MOBILE APPs<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575ba7d elementor-widget elementor-widget-text-editor\" data-id=\"575ba7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the previous parts of this series, we discussed three topics that come together to form a major output: <b>the creative strategy<\/b>.<\/p><p>These topics include:<\/p><ol><li><a href=\"https:\/\/appagent.com\/blog\/how-to-analyze-app-users-and-game-players-motivation\/\" target=\"_blank\" rel=\"noopener\">Understanding the audience and their motivations<\/a>.<\/li><li><a href=\"https:\/\/appagent.com\/blog\/how-to-increase-app-store-conversion-rate-spy-on-competitors\/\" target=\"_blank\" rel=\"noopener\">Analyzing the competition<\/a>.<\/li><li><a href=\"https:\/\/appagent.com\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/\">Defining the unique selling proposition and brand<\/a>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6f8ea elementor-widget elementor-widget-text-editor\" data-id=\"de6f8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The creative strategy brings all these components together in one document that we at AppAgent call a canvas.<\/p><p>Using this canvas has its advantages, as it speeds up our process of generating concepts that align with how we want to present the app or game. Through continuous testing of various marketing creatives such as videos, icons, and screenshots, we discover which forms resonate best with our audience. This process of testing is ongoing and ever-evolving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7362192 elementor-widget elementor-widget-image\" data-id=\"7362192\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/Canvas-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Canvas for Mobile Ads 1\" data-elementor-lightbox-description=\"canvas-for-mobile-ads_1.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NTgsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL0NhbnZhcy0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-1-1024x575.png\" class=\"attachment-large size-large wp-image-13558\" alt=\"Canvas for Mobile Ads 1\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-1-1024x575.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-1-300x169.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-1-768x431.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-1.png 1061w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5dc947 elementor-widget elementor-widget-text-editor\" data-id=\"b5dc947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process of developing a creative canvas starts with <b>defining the messaging<\/b>. We distill between 5 to 8 product essentials into a <a href=\"https:\/\/appagent.com\/blog\/how-to-profitably-scale-a-subscription-app-part-one\/\" target=\"_blank\" rel=\"noopener\">unique selling proposition (USP)<\/a>. The USP is one punchy and inspirational sentence that packages and presents the product.<\/p><p>Here are a few examples of some USPs we defined at AppAgent for our clients:<\/p><ul><li>Clash Royale: &#8220;Me against you.&#8221;<\/li><li>Drive Ahead!: &#8220;Become a master car gladiator.&#8221;<\/li><li>Fitify: &#8220;The most customizable weight loss workout planner.&#8221;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bfdc1 elementor-widget elementor-widget-text-editor\" data-id=\"e2bfdc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The USP is then visualized through a key visual, which can be thought of as a &#8220;poster&#8221; for your app or game. This key visual communicates the essence of the USP without the need for words, guiding all your marketing efforts. It sets the direction for the theme, art style, and mood you want to consistently convey to your audience across various channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2bd709 elementor-widget elementor-widget-image\" data-id=\"b2bd709\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Key message and visual Fitify\" data-elementor-lightbox-description=\"key-message-and-visual-fitify.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NjIsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL0ZpdGlmeS1LZXktTWVzc2FnZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message-1024x551.png\" class=\"attachment-large size-large wp-image-13562\" alt=\"Key message and visual Fitify\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message-1024x551.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message-300x162.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message-768x414.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message-1536x827.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fitify-Key-Message-2048x1103.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7720b elementor-widget elementor-widget-text-editor\" data-id=\"1a7720b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the canvas, it&#8217;s crucial to incorporate key information about your audience, with a primary focus on their motivational drivers (as discussed in <a href=\"https:\/\/appagent.com\/blog\/how-to-analyze-app-users-and-game-players-motivation\/\" target=\"_blank\" rel=\"noopener\">Part One<\/a> of this series).<\/p><p>The audience and their motivational drivers serve as the foundation for the visual elements that represent your product, aligning them with the desires of the audience.<\/p><p>The true magic of the canvas lies in its ability to simplify the process of generating fresh ideas for mobile ads or store listings. By combining motivators with visual elements, it&#8217;s akin to assembling LEGO bricks \u2013 they seamlessly come together to form a new creative angle.<\/p><p>Let&#8217;s take an example from the game &#8220;The Sims Mobile.&#8221; The motivational driver of self-expression, combined with the fashion and style visual element, is encapsulated in the key message &#8220;Create Unique Sims.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e7068 elementor-widget elementor-widget-image\" data-id=\"23e7068\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/Canvas-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Canvas for Mobile Ads 2\" data-elementor-lightbox-description=\"canvas-for-mobile-ads_2.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NTksInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL0NhbnZhcy0yLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-2-1024x575.png\" class=\"attachment-large size-large wp-image-13559\" alt=\"Canvas for Mobile Ads 2\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-2-1024x575.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-2-300x169.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-2-768x431.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Canvas-2.png 1061w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65ae39 elementor-widget elementor-widget-text-editor\" data-id=\"c65ae39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After establishing your brand and creative approach for your mobile app or game (covered in <a href=\"https:\/\/appagent.com\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/\" target=\"_blank\" rel=\"noopener\">Part Three<\/a> of the series), the next step involves in-house or external designers working on concepts for new video ads or store assets.\u00a0<\/p><p>Let&#8217;s take a look at an example of how we formulated a fresh idea for <a href=\"https:\/\/appagent.com\/blog\/case-studies\/all-case\/supercell\/\" target=\"_blank\" rel=\"noopener\">Clash of Clans<\/a>, centered around the progression motivator and army visual element. The successful combination of these elements is clearly evident in the final advert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ece07 elementor-widget elementor-widget-image\" data-id=\"37ece07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/CoC-creative-angle.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Concept for Mobile Ad\" data-elementor-lightbox-description=\"concept-for-mobile-ad.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NjAsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL0NvQy1jcmVhdGl2ZS1hbmdsZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/CoC-creative-angle-1024x578.png\" class=\"attachment-large size-large wp-image-13560\" alt=\"Concept for Mobile Ad\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/CoC-creative-angle-1024x578.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/CoC-creative-angle-300x169.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/CoC-creative-angle-768x433.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/CoC-creative-angle-1536x866.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/CoC-creative-angle.png 1638w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1143728 elementor-widget elementor-widget-video\" data-id=\"1143728\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/fH9G-69r1Lk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89d91bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89d91bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2288a90\" data-id=\"2288a90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-374a7ab elementor-widget elementor-widget-heading\" data-id=\"374a7ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW ASO &amp; UA SHOULD WORK TOGETHER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db611e elementor-widget elementor-widget-text-editor\" data-id=\"7db611e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every potential client or user forms an impression about your app or game based on the information they gather over time. To describe the core communication flow, we can utilize the standard <a href=\"https:\/\/en.wikipedia.org\/wiki\/AIDA_(marketing)\" target=\"_blank\" rel=\"noopener\">hierarchical model AIDA,<\/a> which remains relevant over a century after it was developed.<\/p><p>For mobile, the AIDA model functions as follows:<\/p><p><strong>Attention<\/strong>: The mobile ad captures attention, especially in the first 3 seconds.<\/p><p><strong>Interest<\/strong>: The mobile ad maintains interest in the remaining 10-20 seconds.<\/p><p><strong>Desire<\/strong>: The store listing evokes desire, typically explored within 10 seconds.<\/p><p><strong>Action<\/strong>: The store listing leads to action, with users installing the app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299e5e elementor-widget elementor-widget-image\" data-id=\"e299e5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/aida.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Hierarchial model AIDA\" data-elementor-lightbox-description=\"hierarchial-model-AIDA.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NjUsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL2FpZGEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/aida-1024x512.png\" class=\"attachment-large size-large wp-image-13565\" alt=\"Hierarchial model AIDA\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/aida-1024x512.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/aida-300x150.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/aida-768x384.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/aida-1536x768.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/aida.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f29b9d elementor-widget elementor-widget-text-editor\" data-id=\"7f29b9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erik Hegely, Growth Manager at game publisher Pixel Federation, offers a valuable insight:\u00a0<\/p><p>&#8220;You could use it as a marketing tactic, where the mobile video ad teases the viewer about the game and gives a rough idea of 60% what the game is about. The store listing&#8217;s structure then aims for 90% to convince the user to install the game. And ideally, the gameplay then over-delivers and exceeds expectations by 120%.&#8221;<\/p><p>It should be clear that any major inconsistency between the previously mentioned touchpoints could damage or destroy the fragile mental picture that users have formed.\u00a0Consequently, such discrepancies greatly reduce the chances of conversion.<\/p><p>On the other hand, a consistent user flow leads to an improved conversion funnel and higher-quality traffic. This, in turn, attracts users who retain better, spend more, and are more cost-effective to acquire. All these positive outcomes result from a strong creative strategy that acts as a guiding light for your marketing team.<\/p><p><span style=\"letter-spacing: 0px; font-weight: var( --e-global-typography-text-font-weight ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-text );\">Connecting ASO and UA also supports the mutual influence of your ad campaigns and store experiments. Strong and successful ad creatives on platforms like Facebook can serve as inspiration for updating the store listing, and conversely, a winning store experiment might become the core idea for a new Facebook ad. <\/span><\/p><p>Marketing can sometimes even influence product design. A notable example is Fishdom, where their mini-games originated from fake ads. To delve deeper into fake ads, check out our next check out the <a href=\"https:\/\/appagent.com\/blog\/how-to-create-great-video-ads-for-mobile-apps\/\" target=\"_blank\" rel=\"noopener\">next part of this series<\/a>.<\/p><p>I recommend watching a panel discussion featuring Pixel Federation, Kolibri Games, and GeekLab on &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=xNOOSo5efmY\" target=\"_blank\" rel=\"noopener\">How to Connect ASO with UA<\/a>.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4375286 elementor-widget elementor-widget-image\" data-id=\"4375286\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/Fishdom-Store-Presentation.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Store presentation Fishdom\" data-elementor-lightbox-description=\"store-presentation-fishdom.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1NjEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL0Zpc2hkb20tU3RvcmUtUHJlc2VudGF0aW9uLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"680\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fishdom-Store-Presentation.png\" class=\"attachment-large size-large wp-image-13561\" alt=\"Store presentation Fishdom\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fishdom-Store-Presentation.png 731w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Fishdom-Store-Presentation-300x279.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-456f9b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"456f9b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a54cd5d\" data-id=\"a54cd5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57bde73 elementor-widget elementor-widget-heading\" data-id=\"57bde73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e4403 elementor-widget elementor-widget-text-editor\" data-id=\"67e4403\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game&#8217;s purpose and optimal positioning to maximize its appeal.<\/p><p>By implementing such a strategy, you establish a system for generating fresh creative angles while staying aligned with your product&#8217;s core attributes. This approach not only saves valuable time in generating new concepts but also ensures coherence in your marketing efforts.<\/p><p>The primary advantages of having and utilizing a creative strategy include:<\/p><ul><li>High-converting ads and store listings.<\/li><li>Attracting better quality users.<\/li><li>Consistent brand building.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf734b1 elementor-widget elementor-widget-text-editor\" data-id=\"bf734b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So why don&#8217;t you have one yet?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043ac60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043ac60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e4dd20\" data-id=\"51e4dd20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14572a83 elementor-align-center elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-button\" data-id=\"14572a83\" data-element_type=\"widget\" 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data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/appagent.com\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's grow your app!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b191208 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b191208\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd05c0\" data-id=\"ccd05c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6000514 elementor-widget elementor-widget-spacer\" data-id=\"6000514\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ec039 elementor-widget elementor-widget-template\" data-id=\"48ec039\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44461\" class=\"elementor elementor-44461\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0100e4c rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"0100e4c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9c932 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6a9c932\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>REVIVING ROYALTY<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6710841 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6710841\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>A CLASH ROYALE ASO CASE STUDY<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424bee9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"424bee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover how AppAgent elevated Clash Royale\u2019s app store presence by incorporating captivating RPG-themed creatives.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0930725 elementor-widget elementor-widget-button\" data-id=\"0930725\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button 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appeal.<\/p>\n","protected":false},"author":3,"featured_media":13876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,344,330,178],"class_list":["post-13554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-creative-series","tag-mobile-strategy","tag-user-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Mobile Creative Strategy and How to Create One - AppAgent<\/title>\n<meta name=\"description\" content=\"Hassle-free mobile creative design as an unattainable goal? 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