{"id":1353,"date":"2018-05-24T12:24:53","date_gmt":"2018-05-24T10:24:53","guid":{"rendered":"https:\/\/www.appagent.co\/blog\/2018\/05\/24\/appagents-top-tools-for-app-user-review\/"},"modified":"2024-02-26T19:10:53","modified_gmt":"2024-02-26T19:10:53","slug":"appagents-top-tools-for-app-user-review","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/","title":{"rendered":"AppAgent\u2019s top tools for app user review management"},"content":{"rendered":"

This is a guest post by Jakub Chour, Mobile Marketing Manager. <\/em>To learn more about industry insights and best practices, sign up for the AppAgent newsletter <\/span><\/i>here<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them the confidence they\u2019re making the right choice before an install.<\/p>\n

Ratings can also play a role in raising your app\u2019s ranking too. At AppAgent, we\u2019re experts at helping developers promote their apps. Here are our top tools for working with app user reviews.<\/p>\n

Quick refresher: How app ratings influence app rankings<\/h2>\n

App ratings provide very strong signals for both Google and Apple that your app is useful. If the app is useful (and users like it) then it makes sense for them to promote it. Quite simply, ratings influence rankings<\/strong>.<\/p>\n

But how good do the rankings need to be to have an impact?<\/p>\n

Research findings vary, but Thomas Petit\u2019s ranking guide provides a useful illustration:<\/p>\n

\"image\"<\/figure>\n

What can you do to improve your ratings?<\/h2>\n

Improving your rankings is a bit of common sense, and a bit of commitment. You need to invest some time and resources in engaging your users. Here are some ways you can improve your ratings:<\/p>\n

1) Answer the call<\/h6>\n

If you\u2019ve got a number of bad (or not-so-great) reviews don\u2019t avoid them. While you can\u2019t change them, don\u2019t ignore them.<\/p>\n

Our advice is to answer every review – even if they are bad or don\u2019t make sense.<\/p>\n

2) Make someone responsible<\/h6>\n

If you have a support team, there is a chance that they are already doing this. Or perhaps not. Perhaps they are doing it at random. If you don\u2019t know whether someone is answering every bad review, then you\u2019re not doing enough.<\/p>\n

To be effective you really need to assign the task of managing reviews to someone who understands how your business works (at least a little bit).<\/p>\n

A summer intern will probably just generate dull answers that frustrate users. Junior product managers or members of staff with over 1 year\u2019s experience will do a much better job.<\/p>\n

3) Take advantage of Apple StoreKit<\/h6>\n

Since iOS 10.3 you don\u2019t need to take your users to the App Store to review your app. Instead, they can give you a rating inside your app. It\u2019s a common-sense addition and something that Google has done for years.<\/p>\n

To get the maximum impact (and hopefully the best reviews) use it wisely. We usually advise our clients to ask for reviews preferably in the \u201cWOW\u201d moments in their app. When the next level is achieved, a purchase is completed, etc. It\u2019s about capturing them at their happiest.<\/p>\n

How should you respond to app reviews?<\/h2>\n

Be human<\/b> \u2013 5 copy-pasted answers in a row are not human responses. Take some time to think about your reply. Adjust it, and personalize it, for every user.<\/p>\n

<\/figure>\n

Be compassionate<\/b> \u2013 you don\u2018t need to apologize for everything (unless you want to). To get an insight into the reasons for bad reviews try to understand the motivation of the user. Put yourself in their position and consider why they may be upset or frustrated. Try to explain yourself, but do it briefly. If a review is positive then add a reply to show you care.<\/p>\n

\"image\"<\/figure>\n

Be reachable<\/b> \u2013 maybe the reviewer wants a longer discussion. If you think people want to chat, then give them a way to contact you if you think it\u2019s something worth discussing. Even if it\u2019s not appreciated immediately by that particular user, some other users (or potential users) will notice it.<\/p>\n

\"image\"<\/figure>\n

Be prepared<\/b> – for users to change their minds. You would be surprised how many users are ready to change their minds – and their reviews – if they are satisfied with your support. If you think your user may have changed their mind and might be prepared to reconsider their review, then provide them with instructions on how to do so.<\/p>\n

The 5 best app user review tools<\/h2>\n

Both Android and iOS can be configured to send you an email when a new user review is submitted, but only Android has an API that enables you to access it programmatically. If you have your own support team that uses tools like ZenDesk or (similar), then an email won\u2019t suit you.<\/p>\n

Here are AppAgent\u2019s 5 favorite app user review management tools which can help you.<\/p>\n

\"image\"<\/figure>\n

Good news: <\/b>you already may have it. If you\u2019re already using Zapier, you can get its user review services for FREE. If not, it\u2019s just $20 USD per month.<\/p>\n

Zapier has a native connection to ZenDesk which makes set-up simple. If you are already using it, you can set a rule which will forward an email from the App Store to ZenDesk in the second step.<\/p>\n

\"image\"<\/figure>\n

ASO tool <\/b>included,<\/b>\u00a0$49 USD per month.<\/p>\n

Appfollow is a comprehensive package for complete app care and includes ASO tools like rankings, keywords, etc. For ASO, it\u2019s useful, but we don\u2019t think it\u2019s good as the other tools available. One nice feature is that if you use your login from the iTunes console, you can reply directly from ZenDesk.<\/p>\n

\"image\"<\/figure>\n

Review sentiment analysis<\/b>, $39 USD per month.<\/p>\n

Not only does Appbot send your reviews to ZenDesk, it also uses machine learning to analyze the sentiment of your reviews and separates them into different issues (payments, bugs, features etc.). It\u2019s doubly useful if you add the Google Play app if you have one, because it may have many more reviews than your new iOS app.<\/p>\n

\"image\"<\/figure>\n

Price champion<\/b>, $10 USD per month. ALSO OUR CHAMPION.<\/b><\/p>\n

Our champion is a simple tool that forwards app reviews to ZenDesk and other CRM tools. Every ticket has a deep link<\/a> that allows you to reply in the App Store (or Google Play). It\u2019s perfect for its simplicity and its price tag.<\/p>\n

\"image\"<\/figure>\n

Complex feedback solution<\/b>. $000s USD per month.<\/p>\n

Apptentive is a comprehensive tool for managing app user feedback. Offers triggering conversations inside the app, user feedback based on rules and events, rating prompts, in-app surveys, etc.<\/p>\n

<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This is a guest post by Jakub Chour, Mobile Marketing Manager. To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them the […]<\/p>\n","protected":false},"author":3,"featured_media":1636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[26,46,31,47,48],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-app-store","tag-customer-support","tag-play-store","tag-tools","tag-user-reviews"],"yoast_head":"\nAppAgent\u2019s top tools for app user review management - AppAgent<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AppAgent\u2019s top tools for app user review management - AppAgent\" \/>\n<meta property=\"og:description\" content=\"This is a guest post by Jakub Chour, Mobile Marketing Manager. To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-24T10:24:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T19:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"917\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Fodor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Fodor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/\",\"name\":\"AppAgent\u2019s top tools for app user review management - AppAgent\",\"isPartOf\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg\",\"datePublished\":\"2018-05-24T10:24:53+00:00\",\"dateModified\":\"2024-02-26T19:10:53+00:00\",\"author\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/d5a1b96a3fa7af62b01ecb89f0dc33c4\"},\"breadcrumb\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#primaryimage\",\"url\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg\",\"contentUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg\",\"width\":917,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webrixstudio.online\/aa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Strategy\",\"item\":\"https:\/\/webrixstudio.online\/aa\/blog\/category\/growth\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AppAgent\u2019s top tools for app user review management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/#website\",\"url\":\"https:\/\/webrixstudio.online\/aa\/\",\"name\":\"AppAgent\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webrixstudio.online\/aa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/d5a1b96a3fa7af62b01ecb89f0dc33c4\",\"name\":\"Peter Fodor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Petr-Fodor.png\",\"contentUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Petr-Fodor.png\",\"caption\":\"Peter Fodor\"},\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/author\/petr-fodorflowstudiogames-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AppAgent\u2019s top tools for app user review management - AppAgent","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"AppAgent\u2019s top tools for app user review management - AppAgent","og_description":"This is a guest post by Jakub Chour, Mobile Marketing Manager. To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them the […]","og_url":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/","og_site_name":"AppAgent","article_published_time":"2018-05-24T10:24:53+00:00","article_modified_time":"2024-02-26T19:10:53+00:00","og_image":[{"width":917,"height":480,"url":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg","type":"image\/jpeg"}],"author":"Peter Fodor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Peter Fodor","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/","url":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/","name":"AppAgent\u2019s top tools for app user review management - AppAgent","isPartOf":{"@id":"https:\/\/webrixstudio.online\/aa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#primaryimage"},"image":{"@id":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#primaryimage"},"thumbnailUrl":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg","datePublished":"2018-05-24T10:24:53+00:00","dateModified":"2024-02-26T19:10:53+00:00","author":{"@id":"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/d5a1b96a3fa7af62b01ecb89f0dc33c4"},"breadcrumb":{"@id":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#primaryimage","url":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg","contentUrl":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2018\/11\/User-reviews-hero-image.jpg","width":917,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/webrixstudio.online\/aa\/blog\/appagents-top-tools-for-app-user-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webrixstudio.online\/aa\/"},{"@type":"ListItem","position":2,"name":"Marketing Strategy","item":"https:\/\/webrixstudio.online\/aa\/blog\/category\/growth\/"},{"@type":"ListItem","position":3,"name":"AppAgent\u2019s top tools for app user review management"}]},{"@type":"WebSite","@id":"https:\/\/webrixstudio.online\/aa\/#website","url":"https:\/\/webrixstudio.online\/aa\/","name":"AppAgent","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webrixstudio.online\/aa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/d5a1b96a3fa7af62b01ecb89f0dc33c4","name":"Peter Fodor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/image\/","url":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Petr-Fodor.png","contentUrl":"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/06\/Petr-Fodor.png","caption":"Peter Fodor"},"url":"https:\/\/webrixstudio.online\/aa\/blog\/author\/petr-fodorflowstudiogames-com\/"}]}},"_links":{"self":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/comments?post=1353"}],"version-history":[{"count":1,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts\/1353\/revisions"}],"predecessor-version":[{"id":30546,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/posts\/1353\/revisions\/30546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/media\/1636"}],"wp:attachment":[{"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/media?parent=1353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/categories?post=1353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webrixstudio.online\/aa\/wp-json\/wp\/v2\/tags?post=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}