{"id":12776,"date":"2021-07-01T14:41:55","date_gmt":"2021-07-01T12:41:55","guid":{"rendered":"https:\/\/appagent.com\/?p=12776"},"modified":"2024-10-13T04:28:47","modified_gmt":"2024-10-13T02:28:47","slug":"how-to-build-a-brand-for-mobile-app-branding-examples","status":"publish","type":"post","link":"https:\/\/webrixstudio.online\/aa\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/","title":{"rendered":"A Guide to Mobile App Branding: Tips and Examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12776\" class=\"elementor elementor-12776\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9935253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9935253\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e09d59\" data-id=\"9e09d59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e92ce elementor-widget elementor-widget-text-editor\" data-id=\"70e92ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Welcome to the third part of our Mobile Marketing Creatives Series. In a series of <\/span><\/i><i><span style=\"font-weight: 400;\">ten<\/span><\/i> <i><span style=\"font-weight: 400;\">episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98541b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98541b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f3f8d\" data-id=\"47f3f8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f9feea elementor-widget elementor-widget-image\" data-id=\"8f9feea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Creative Series 3: Brand\" data-elementor-lightbox-description=\"creative-series-3-Brand.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4MzgsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcLzMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"130\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/3-1024x167.png\" class=\"attachment-large size-large wp-image-12838\" alt=\"Creative Series 3: Brand\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/3-1024x167.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/3-300x49.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/3-768x125.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/3-1536x250.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/3.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0640b5e elementor-widget elementor-widget-text-editor\" data-id=\"0640b5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Download the\u00a0<span style=\"font-weight: bold;\"><a href=\"https:\/\/appagent.com\/mobile-ad-creatives-ebook\/\" target=\"_blank\" rel=\"noopener\">Mobile Ad Creatives eBook<\/a>\u00a0<\/span>today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent\u2019s Creative Team.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3b079 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba3b079\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1e5a8\" data-id=\"4f1e5a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c25db8d elementor-widget elementor-widget-spacer\" data-id=\"c25db8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6509900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6509900\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c33e596\" data-id=\"c33e596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b635202 elementor-widget elementor-widget-text-editor\" data-id=\"b635202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In this article, you will learn:<\/strong><\/p><ul><li>The true significance of a brand in the realm of mobile and why it holds importance.<\/li><li>How to establish the brand identity for your mobile app or game effectively.<\/li><li>Practical examples and insights on incorporating your brand into your communication strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2b0194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2b0194\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf0c7b\" data-id=\"caf0c7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9429091 elementor-widget elementor-widget-heading\" data-id=\"9429091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Importance of Mobile App Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40e26 elementor-widget elementor-widget-text-editor\" data-id=\"3c40e26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In June 2020, there were 4.37 million apps in the Apple App Store, with thousands more added every day. A brand serves as a lighthouse in the myriad of choices, making it easier for users to navigate through the thousands of options. Mobile app branding promises that the product will deliver what&#8217;s expected\u2013functionally and performance, privacy and security.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16ec76 elementor-widget elementor-widget-image\" data-id=\"f16ec76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"250\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/what-is-brand-768x250-1.png\" class=\"attachment-large size-large wp-image-26665\" alt=\"What is a brand?\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/what-is-brand-768x250-1.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/what-is-brand-768x250-1-300x98.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c769d1 elementor-widget elementor-widget-image\" data-id=\"7c769d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/imma-calvo-1024x406.png\" class=\"attachment-large size-large wp-image-12782\" alt=\"Mobile app brand\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/imma-calvo-1024x406.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/imma-calvo-300x119.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/imma-calvo-768x305.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/imma-calvo-1536x609.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/imma-calvo.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd4e25 elementor-widget elementor-widget-text-editor\" data-id=\"4cd4e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can classify well-known mobile apps as brands. Sometimes they are built organically, but in most cases, those apps are engineered by founders, product managers, or marketers to become established as the number one choice in people&#8217;s minds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6ceac elementor-widget elementor-widget-image\" data-id=\"3c6ceac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"284\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.11.22-1024x363.png\" class=\"attachment-large size-large wp-image-12784\" alt=\"\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.11.22-1024x363.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.11.22-300x106.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.11.22-768x272.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.11.22-1536x545.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.11.22-2048x726.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686e8c9 elementor-widget elementor-widget-text-editor\" data-id=\"686e8c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For publishers, the brand plays a crucial role in boosting all marketing efforts and expanding the reach of mobile apps or games.<\/p><p>Gessica Bicego, Senior Director of Growth at Blinkist, shared her insights during a Clubhouse discussion on brand vs. performance:<\/p><p>&#8220;Around two years ago, we at Blinkist recognized the limitations of relying solely on performance marketing. Regrettably, we started building the brand a bit late, which led to reaching a plateau before we could have expanded further. Since then, we&#8217;ve been prioritizing brand building on par with other direct-response activities.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef30cef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef30cef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e0b22d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e0b22d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511e0d5\" data-id=\"511e0d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2e44ff elementor-widget elementor-widget-heading\" data-id=\"a2e44ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT IS MOBILE APP BRANDING?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a47e4 elementor-widget elementor-widget-text-editor\" data-id=\"12a47e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What defines a great mobile brand, and how does it impact customer behavior?<\/p><p>Imagine you&#8217;re seeking a way to alleviate the stress from working at home with your kids. You decide to explore a companion app, so you search for &#8220;stress relief&#8221; in the App Store.<\/p><p>Calm appears at the top of the search results and looks appealing, but the colors don&#8217;t quite resonate with you. TeasEar in the second spot doesn&#8217;t ring a bell. However, in the third position, you find Headspace!<\/p><p>You recognize those adorable illustrations, and the promise of &#8220;meditation made simple&#8221; seems perfect for a beginner like you. The fact that they&#8217;ve partnered with Netflix adds to the app&#8217;s credibility, right?<\/p><p>So, you confidently hit the download button.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce67d4d elementor-widget elementor-widget-image\" data-id=\"ce67d4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appagent.com\/wp-content\/uploads\/2021\/07\/headspace.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mobile app branding Headspace\" data-elementor-lightbox-description=\"mobile-app-branding-Headspace.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI3ODEsInVybCI6Imh0dHBzOlwvXC93ZWJyaXhzdHVkaW8ub25saW5lXC9hYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMDdcL2hlYWRzcGFjZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/headspace-1024x512.png\" class=\"attachment-large size-large wp-image-12781\" alt=\"Mobile app branding Headspace\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/headspace-1024x512.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/headspace-300x150.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/headspace-768x384.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/headspace-1536x768.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/headspace.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3732915 elementor-widget elementor-widget-text-editor\" data-id=\"3732915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This classic user journey is the outcome of a decade&#8217;s worth of effort. Over the past 10 years, Headspace has remained steadfast in its mission to make meditation easy and welcoming for beginners.<\/p><p>This is evident in their straightforward messaging, distinctive and user-friendly visual design, and strategic collaborations with other brands like Netflix, which enhance the overall perception of their brand image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01a2c48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01a2c48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86a051e\" data-id=\"86a051e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23fb33a elementor-widget elementor-widget-heading\" data-id=\"23fb33a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IS BUILDING A MOBILE BRAND NECESSARY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dccb91 elementor-widget elementor-widget-text-editor\" data-id=\"0dccb91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can all name memorable mobile brands like YouTube, Angry Birds, and Headspace. But achieving such a prominent position for your own brand and knowing where to begin might seem challenging.\u00a0<\/p><p>So, how do you get there, and where should you start?<\/p><p><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">During a recent webinar discussing <\/span><a style=\"letter-spacing: 0px; background-color: #ffffff;\" href=\"https:\/\/appagent.com\/webinars-conference-talks\/\" target=\"_blank\" rel=\"noopener\">ASO trends in 2021<\/a><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">, our panelists were confronted with the reality that not every company has the financial resources to create a brand on the scale of Angry Birds.<\/span><\/p><p style=\"font-family: 'Roboto Condensed', sans-serif;\">Sylvain Gauchet, Growth Manager at Babbel and author of\u00a0<a href=\"https:\/\/growthgems.co\/\" target=\"_blank\" rel=\"noopener\">Growth Gems<\/a>, made an insightful point in his response:<\/p><p style=\"font-family: 'Roboto Condensed', sans-serif;\">\u00a0&#8220;Even if you don&#8217;t invest into brand awareness campaigns, you are building a brand anyway.&#8221;<\/p><p><span style=\"font-family: Roboto Condensed, sans-serif;\">The manner in which you design the product, its store page, and your advertisements shape your brand.\u00a0<\/span><span style=\"font-family: Roboto Condensed, sans-serif;\">Additionally, direct communication through social media plays a significant role in establishing a distinct visual and written identity. Your media budget simply enhances these brand-building efforts.<\/span><\/p><p><span style=\"font-family: Roboto Condensed, sans-serif;\">Claire Rozain, User Acquisition Manager at Gameloft, shared her observation:\u00a0<\/span><\/p><p><span style=\"font-family: Roboto Condensed, sans-serif;\">&#8220;A strong brand boosts recognition and, by extension, reduces your CPI. An excellent example of this is a TV campaign that helps lower your CPI.&#8221;<\/span><\/p><p><span style=\"font-family: Roboto Condensed, sans-serif;\">Understanding your mobile app brand identity and direction is crucial to your app&#8217;s success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dec9f9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dec9f9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-305ceff\" data-id=\"305ceff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03fbc28 elementor-widget elementor-widget-heading\" data-id=\"03fbc28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW TO DESIGN YOUR OWN MOBILE BRAND<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfef1a elementor-widget elementor-widget-text-editor\" data-id=\"3cfef1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">There are three layers to mobile app branding:<\/span><\/p><p><b>1. Core: <\/b><a href=\"https:\/\/appagent.com\/blog\/how-to-profitably-scale-a-subscription-app-part-one\/\">Unique selling proposition (USP)<\/a>, key messages, tone of voice and brand language.<\/p><p><b>2. Story: <\/b><span style=\"font-weight: 400;\">Brand story and key characters such as founders, ambassadors or heroes.<\/span><\/p><p><b>3. Activities: <\/b>Awareness-building activity via YouTube series, merchandising, sponsorships, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64a5d2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64a5d2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d70bbf1\" data-id=\"d70bbf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9993725 elementor-widget elementor-widget-image\" data-id=\"9993725\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"774\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/brand-core-1024x991.png\" class=\"attachment-large size-large wp-image-12779\" alt=\"3 layers to brand-building\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/brand-core-1024x991.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/brand-core-300x290.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/brand-core-768x743.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/brand-core-24x24.png 24w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/brand-core.png 1058w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86f427c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86f427c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b520f1\" data-id=\"6b520f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89004f3 elementor-widget elementor-widget-heading\" data-id=\"89004f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Brand Core<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073cd3d elementor-widget elementor-widget-text-editor\" data-id=\"073cd3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For a business to achieve success, it&#8217;s essential to have clarity on three critical aspects for each branch:<\/p><ol><li><b>The purpose of your business.<\/b><\/li><li><b>Identifying your target audience.<\/b><\/li><li><b>Determining how you want to be perceived in the market.<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74931d elementor-widget elementor-widget-text-editor\" data-id=\"f74931d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At AppAgent, we have developed a Minimum Viable Brand framework to assist our clients in defining these core components of their brand.<\/p><p>Through interactive workshops, we collaborate to discover answers to these fundamental questions and gather visual references, which aid our design team in creating a cohesive visual identity.<\/p><p>Some of the questions we explore include:<\/p><ol><li>How does your app address an existing problem?<\/li><li>In which areas of your business do you excel, outperforming competitors by a significant margin?<\/li><li>Who is your current user, and who do you envision as the ideal paying customer?<\/li><li>What motivates customers to choose your product or service?<\/li><li>What tone of voice best represents your brand: formal or friendly, deep or humorous, high-tech or traditional&#8230;?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3651daa elementor-widget elementor-widget-text-editor\" data-id=\"3651daa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s an example of how we defined the tone of voice for a mobile app:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11589e elementor-widget elementor-widget-image\" data-id=\"b11589e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.05-1024x538.png\" class=\"attachment-large size-large wp-image-12785\" alt=\"Brand tone of voice\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.05-1024x538.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.05-300x158.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.05-768x403.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.05-1536x806.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.05-2048x1075.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e165333 elementor-widget elementor-widget-text-editor\" data-id=\"e165333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For visual guidance, a mood board helps the design team to take a clear direction.<\/span><\/p><p><span style=\"font-weight: 400;\">To illustrate this, here&#8217;s an example we developed for a rapidly growing social media app called Clapper: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26302ef elementor-widget elementor-widget-image\" data-id=\"26302ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.18-1024x553.png\" class=\"attachment-large size-large wp-image-12786\" alt=\"Samples of imaginery and colours\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.18-1024x553.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.18-300x162.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.18-768x415.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.18-1536x829.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/Sni\u0301mek-obrazovky-2021-07-01-v-14.12.18-2048x1106.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952e869 elementor-widget elementor-widget-text-editor\" data-id=\"952e869\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The answers to these questions, along with visual references, are synthesized to create your unique selling proposition, key messages, language style, and critical visual identity.<\/p><p>The purpose of the MVB framework isn&#8217;t to create an extensive 1000-page brand bible for every possible scenario. Instead, it provides a practical and relatively simple set of foundational building blocks that are easily comprehensible for copywriters, art directors, and marketers.<\/p><p>Naturally,\u00a0 your needs will change and become more sophisticated over time, so you&#8217;ll eventually need to add greater detail or meat to the bones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3ca34 elementor-widget elementor-widget-heading\" data-id=\"bf3ca34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. BRAND STORY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dafec elementor-widget elementor-widget-text-editor\" data-id=\"22dafec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you establish the core of your mobile brand and your business starts to grow, you may naturally consider enhancing the appeal of your brand image.<span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">Most successful mobile app brands are built around a story that contains a more profound purpose that explains why the business exists. Such stories often have strong emotions and inspire others to action. (You can learn more about this in Simon Sinek&#8217;s influential book<i> <a href=\"https:\/\/simonsinek.com\/books\/start-with-why\/\">Start with Why<\/a><\/i>.)<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s easier to illustrate this using some examples. The brand story could revolve around <\/span>the <b>founder<\/b><span style=\"font-weight: 400;\"> (i.e. Daniel Ek and the Spotify revolution in music distribution), <\/span>the <b>product&#8217;s origin<\/b><span style=\"font-weight: 400;\"> (i.e. Kevin Systom&#8217;s a-ha moment on vacation in France that lead to Instagram), <\/span><b>historical moments<\/b><span style=\"font-weight: 400;\"> (i.e. Angry Birds as the studio&#8217;s 52nd produced game), or <\/span><b>key characters<\/b><span style=\"font-weight: 400;\"> (i.e. Barbarian for Clash of Clans or Kayla Itsines in Sweat).<\/span><\/p><p><span style=\"font-weight: 400;\">When working for Finimize, a London-based fin-tech app that provides financial news in context to Gen-Z, AppAgent&#8217;s creative team used the founder&#8217;s story as the basis for the branding strategy. Using a familiar TikTok style, the film tracked the evolution of the brand. It used jargon-free language and a voiceover recorded by the founder, interspersed with humorous clips to lighten the tone.<\/span><\/p><p>You can view the video here:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2b2e8 elementor-widget elementor-widget-video\" data-id=\"9a2b2e8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/hxihM9YbrB4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7365dfe elementor-widget elementor-widget-heading\" data-id=\"7365dfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. BRAND ACTIVITIES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9843288 elementor-widget elementor-widget-text-editor\" data-id=\"9843288\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand activities encompass targeted marketing efforts aimed at building awareness. It is at this stage, the final layer of mobile app branding, where budget allocation begins to play a significant role.<\/p><p><span style=\"font-weight: 400;\">Here are two extreme examples to illustrate the point: <\/span>building your brand can be achieved through relatively inexpensive community events, as Finimize has done, or through costly feature films like Angry Birds.<\/p><p><span style=\"font-weight: 400;\">Smaller businesses should focus on\u00a0<\/span>cost-effective tactics to develop their brands, such as <b>blogging<\/b>, <b>YouTube videos<\/b>, and<b> live streaming<\/b>.\u00a0<span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">On the other hand, larger enterprises with more substantial budgets can take bolder actions, such as investing in <\/span><b style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">TV ads<\/b><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\"> (like Clash of Clans during the Super Bowl) or organizing <\/span><b style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">large tournaments <\/b><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px;\">(like Clash Royale League World Finals).<\/span><\/p><p><span style=\"font-weight: 400;\">We suggest beginning with easy-to-measure activities that are conveniently accessible with just one tap. Chasing an exploited addressable market or having access to big budgets could encourage you to take more risks and invest in mass-market channels with little control.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87116e elementor-widget elementor-widget-image\" data-id=\"a87116e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/performance-marketing-1024x559.png\" class=\"attachment-large size-large wp-image-12783\" alt=\"Performance marketing vs. brand building\" srcset=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/performance-marketing-1024x559.png 1024w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/performance-marketing-300x164.png 300w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/performance-marketing-768x419.png 768w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/performance-marketing-1536x839.png 1536w, https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/performance-marketing.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe807d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe807d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5a34e7\" data-id=\"e5a34e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce0d75e elementor-widget elementor-widget-heading\" data-id=\"ce0d75e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 EXAMPLES OF SUCCESSFUL MOBILE APP BRANDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618fc13 elementor-widget elementor-widget-text-editor\" data-id=\"618fc13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are ten examples that demonstrate excellent approaches to mobile app branding. These examples don&#8217;t just include strong visual brand identity; they all have <b>precise positioning<\/b>, <b>consistent communication<\/b>, and <b>utilize emotions<\/b> to establish a deeper connection with users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db37df elementor-widget elementor-widget-heading\" data-id=\"8db37df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EXAMPLES OF NON-GAMING MOBILE BRANDS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11de91e elementor-widget elementor-widget-text-editor\" data-id=\"11de91e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Duolingo:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/duolingo-language-lessons\/id570060128\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=141935472517297&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/duolingo\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a><\/li><li>Sweat:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/sweat-fitness-app-for-women\/id1049234587\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=763671557066427&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/sweat\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a><\/li><li>Fabulous:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/fabulous-daily-self-care\/id1203637303\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=290983137688447&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/thefabstory\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a><\/li><li>Elevate:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/elevate-brain-training\/id875063456\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=837286056286301&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/elevateapp\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a><\/li><li>PicsArt:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/picsart-photo-video-editor\/id587366035\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=338534792839928&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/picsart\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a>\u00a0<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb72b90 elementor-widget elementor-widget-heading\" data-id=\"eb72b90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EXAMPLES OF GAMING MOBILE BRANDS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb3005 elementor-widget elementor-widget-text-editor\" data-id=\"feb3005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Best Fiends:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/best-fiends-puzzle-adventure\/id868013618\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=631964513585387&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/bestfiends\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a>,<a href=\"https:\/\/www.youtube.com\/BestFiends\" target=\"_blank\" rel=\"noopener\">\u00a0Youtube<\/a><\/li><li>RAID: Shadow Legends:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/raid-shadow-legends\/id1371565796\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=1604986266283539&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/raidrpg\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a>,<a href=\"https:\/\/www.youtube.com\/channel\/UCVME1RlhWxfoZ2ZcGWlz_KA\" target=\"_blank\" rel=\"noopener\">\u00a0Youtube<\/a><\/li><li>Candy Crush series:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/candy-crush-saga\/id553834731\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=244944385603396&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/candycrushsaga\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a>,<a href=\"https:\/\/www.youtube.com\/user\/CandyCrushOfficial\" target=\"_blank\" rel=\"noopener\">\u00a0Youtube<\/a><\/li><li>Clash Royale:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/clash-royale\/id1053012308\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=all&amp;country=ALL&amp;view_all_page_id=947530375318595&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noopener\">\u00a0mobile ads<\/a>,<a href=\"https:\/\/www.instagram.com\/clashroyale\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a>,<a href=\"https:\/\/www.youtube.com\/channel\/UC_F8DoJf9MZogEOU51TpTbQ\" target=\"_blank\" rel=\"noopener\">\u00a0Youtube<\/a><\/li><li>Gear.Club:\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/gear-club-true-racing\/id949870726\" target=\"_blank\" rel=\"noopener\">app store<\/a>,<a href=\"https:\/\/www.instagram.com\/gearclubthegame\/?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram<\/a>,<a href=\"https:\/\/www.youtube.com\/c\/EdenGamesOfficial\" target=\"_blank\" rel=\"noopener\">\u00a0Youtube<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ccbccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccbccd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6fdc9f\" data-id=\"d6fdc9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d4253a elementor-widget elementor-widget-heading\" data-id=\"8d4253a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FINAL THOUGHTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0410671 elementor-widget elementor-widget-text-editor\" data-id=\"0410671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Externally, the importance of mobile app branding has grown considerably. With the industry maturing and app stores becoming more crowded, having a recognizable brand is now more crucial than ever.<\/p><p>Internally, creating a solid brand foundation that&#8217;s codified into a document will help align your team when creating all communications materials and visuals. This can save considerable time and reduce back-and-forth discussions among team members, especially as the organization expands.<\/p><p>Begin by defining the core elements of your brand, and then proceed to create a deeper story that communicates its purpose effectively. Focus on brand campaigns after mastering performance channels, but before reaching a point of limited growth.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Think of your brand as a set of communication rules,\u00a0<\/span>but also allow room for experimentation, trying different forms, and discovering the most effective styles and executions for user conversion. Avoid making your brand guidelines overly restrictive, as they could hinder the performance of your marketing activities.<\/p><p>Building a powerful brand takes time and requires consistency. With new trends and new communication platforms such as TikTok gaining popularity, your style may need to be adjusted, but it must remain faithful to the principal values over decades<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf80d9 elementor-widget elementor-widget-spacer\" data-id=\"fbf80d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd3f21c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd3f21c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b499d1\" data-id=\"5b499d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2000f30 elementor-widget elementor-widget-template\" data-id=\"2000f30\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"44583\" class=\"elementor elementor-44583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed0564 rec-popup-wrapper dark e-flex e-con-boxed e-con e-parent\" data-id=\"8ed0564\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e3f04 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"52e3f04\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Mobile Ad Creatives eBook<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd09f2 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4fd09f2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>How to Design Ads and App Store Creatives<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739524d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"739524d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive guide to designing thumb-stopping visuals that will grow your user base and revenue.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3e26 elementor-widget elementor-widget-button\" data-id=\"09b3e26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webrixstudio.online\/aa\/mobile-ad-creatives-ebook\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-575a174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"575a174\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8478efd\" data-id=\"8478efd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2454c elementor-widget elementor-widget-spacer\" data-id=\"4f2454c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a00bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a00bc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e5e022\" data-id=\"4e5e022\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c8704 saswpx elementor-widget elementor-widget-text-editor\" data-id=\"36c8704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><h3>How do you build a mobile branding strategy?<\/h3><p class=\"p1\">Begin by defining the brand essentials and later develop a deeper story that expresses its purpose. Invest into mobile app branding campaigns only once you master performance channels. Think of your brand as a set of communication rules.<\/p><p class=\"p1\">There are three layers to mobile app branding:<\/p><p class=\"p1\"><b>1. Brand core:\u00a0<\/b>Unique selling proposition (USP), key messages, tone of voice and brand language.<\/p><p class=\"p1\"><b>2. Brand story:\u00a0<\/b>Brand story and key characters such as founders, ambassadors or heroes.<\/p><p class=\"p1\"><b>3. Brand activities:\u00a0<\/b>Awareness building activity through YouTube series, merchandising, sponsorships, etc.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what&#8217;s expected\u2013functionally and performance, privacy and security.<\/p>\n","protected":false},"author":3,"featured_media":12822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[34,178],"class_list":["post-12776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-ad-creatives","tag-user-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to Mobile App Branding: Tips and Examples<\/title>\n<meta name=\"description\" content=\"Learn how to establish a strong identity with mobile app branding. Discover tips, examples, and strategies for building a mobile brand.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Mobile App Branding: Tips and Examples\" \/>\n<meta property=\"og:description\" content=\"Learn how to establish a strong identity with mobile app branding. Discover tips, examples, and strategies for building a mobile brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"AppAgent\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T12:41:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-13T02:28:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/BRAND-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Fodor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Fodor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/\",\"url\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/\",\"name\":\"A Guide to Mobile App Branding: Tips and Examples\",\"isPartOf\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/blog\/how-to-build-a-brand-for-mobile-app-branding-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webrixstudio.online\/aa\/wp-content\/uploads\/2021\/07\/BRAND-1.png\",\"datePublished\":\"2021-07-01T12:41:55+00:00\",\"dateModified\":\"2024-10-13T02:28:47+00:00\",\"author\":{\"@id\":\"https:\/\/webrixstudio.online\/aa\/#\/schema\/person\/d5a1b96a3fa7af62b01ecb89f0dc33c4\"},\"description\":\"Learn how to establish a strong identity with mobile app branding. 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