CREATIVE PROGRAM
Fuel growth with
high-performing creatives
When you need fresh, high-quality concepts to scale your campaigns effectively.Â
Gameplay Ads
Original Ads
UGC Ads
3D & Live Action Ads
App Store Creatives
WHAT IS THE CREATIVE PROGRAM?
After completing GamePlan™, clients can hire us to execute their creative strategy. The program includes ideation, production, localization, and even testing for user acquisition and store creatives, ensuring a seamless creative process from start to finish.Â
TURNING CREATIVE IDEAS INTO ACTION
Our creative strategy guides the production and testing of assets. We start by presenting concepts with clear rationale and execution plans. Typically, it takes two drafts to finalize, followed by formatting and localization.
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Every quarter, we review campaign data, product updates, upcoming events, and market shifts to refine and refresh the creative strategy.Â
Creative
Strategy
production
M 1
StaticGameplayUGC2DM 2
GameplayUGC2DM 3
UGC2D3D Quartely
strategy
review
Creative
Producer
Creative
Director
Creative
Strategist
Art
Director
Graphic
Designer
Motion
Designer
YOUR DEDICATED creative TEAM
A creative producer leads the collaboration, while the creative director ensures the quality of ideas and execution.
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Each project has a dedicated strategist who develops creative directions and ideas, working closely with an art director to bring concepts to life. Together, they balance creative performance with your brand and IP.
Thumb-stopping
mobile ad creatives
From gameplay recordings and UGC to 3D animation and live action, we create whatever it takes to deliver the performance you’re after.
Client Testimonials
FREQUENTLY ASKED QUESTIONS
Do I NEED to do GamePlan™ first?
Yes. GamePlan™ is a necessary step that, in our experience, is critical for optimal performance of Creative Program activities. In rare cases, GamePlan™ and Creative Program can run concurrently, but these are edge cases.Â
What is the Scope of Work?
At the beginning of our cooperation, we run the GamePlan™ diagnostic to pinpoint the biggest opportunities for your game’s growth via creatives. From there, we create a Scope of Work that’s tailor-made for optimal creative testing and, ultimately, performance.Â
What is the minimum cooperation duration?
We typically require a minimum 6-month commitment. This ensures a long term, committed partnership for both parties. Creative Program is designed in three-month cycles, with each new cycle starting with a strategy refresh session.Â
SUPPORT PROGRAM
WHAt COMES AFTER
THE CREATIVE PROGRAM?
Our goal is to empower your team to achieve self-sufficiency. After implementing GamePlan™, we provide scaled-back support, allowing you to run independently while offering a safety net if needed.Â
- Creative workshops and trainings
- Ideation or art direction
- Custom support plans based on your needs
