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When it comes to creative strategy, there’s no magic pill for success. In this deck from Gamecamp Warsaw 2024, you’ll learn how a robust creative strategy can help you cut through market saturation, address attribution issues with targeting, and align product and marketing teams to overcome internal challenges.

Optimizing paywalls involves continuous testing. To stay on track and monitor your progress, it’s critical to maintain an experiment backlog. You can use this template to highlight successful experiments, note conversion improvements, and record key learnings for future cycles.

This cheat sheet includes 5 key testing ideas for optimizing your paywall strategy, as well as the potential uplift you can anticipate. Keep in mind that each app is unique, and the impact of these tests may vary based on prior experiments and the existing optimization level of the paywall.