Trivia Crack
How GamePlanâ˘ď¸ boosted the ROAS of a leading trivia game
76
prioritized opportunities for ASO, UA, Data & Creatives, ready to execute on
Improved ROAS from paid UA and increased margins month-over-month immediately after the initial implementations
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About Etermax mobile game
Trivia Crack is a trivia juggernaut that has accumulated 600 million downloads worldwide since its launch and has more than 150 million active users annually.
The game, audited in GamePlanâ˘ď¸, had to fight a plateau in growth and find the best way to optimize ROAS on marketing activities affected by LTV instability introduced by recent brand and product updates.
Trivia Crack is a trivia juggernaut that has accumulated 600 million downloads worldwide since its launch and has more than 150 million active users annually.
Tomas Kvasnovsky â CEO, App ToroThe most impressive has been their ability to understand our state of mind, knowledge and product maturity and adjust the cooperation and communication to match it perfectly. Be it custom educational sessions, custom scope of cooperation or ability to find and manage third-party technical specialists to complement our stack.
About Etermax mobile game
Trivia Crack is a trivia juggernaut that has accumulated 600 million downloads worldwide since its launch and has more than 150 million active users annually.
The game, audited in GamePlanâ˘ď¸, had to fight a plateau in growth and find the best way to optimize ROAS on marketing activities affected by LTV instability introduced by recent brand and product updates.
the brief
Etermax has a highly talented in-house marketing and data team. The managementâs idea was to take their 10-year-old game, Trivia Crack, to AppAgent for a complete growth checkup.
The request? âAre we still a fit? How can we perform even better? Where are the growth opportunities?â
THE SOLUTION
Within 4 weeks, the AppAgent team completed a full audit of Trivia Crackâs UA, ASO, Data, and Creatives. In the end, a total of 76 prioritized recommendations were presented to the Etermax team.
All the insights gathered during the audit, have been shared in different walkthrough presentations with the right stakeholders.
The most critical takeaways AppAgent delivered to Etermax were to a) leverage their brand, b) master incrementality, and c) focus on margin.
GamePlan⢠also delivered a clear creative strategy with five new creative directions, optimized for performance and based on audience and competitor analysis.
A final executive summary with main strategic opportunities and insights from GamePlan⢠were shared through presentations, with growth opportunities prioritized in a âGrowth Backlogâ for the Etermax team to execute.
We valued AppAgentâs ability to identify improvement opportunities and prioritize them in an orderly and judicious manner. They have a highly specialized team that was able to provide us with a fresh and unbiased perspective.
Joaquin ToroChief Planning Officer at Etermax
Tips by AppAgent
Audit Your Growth Strategy Regularly
Donât guessâget a full audit. AppAgentâs deep dive into Trivia Crack revealed hidden opportunities for growth. A full audit of user acquisition, creatives, and data with GamePlan⢠can ensure your strategy stays relevant and effective.
Pay Attention to Margin
Maximize your usersâ LTV through LiveOps and FTUE improvements. Focus the budget on whatâs delivering the best results, and scale user acquisition efforts when it makes sense to do so. This approach ensures youâre investing resources where theyâll have the most impact.
Invest in Creative Testing
An always-on campaign testing new concepts is key to staying relevant. Testing on Meta can increase your chances of finding high-performing ads. This approach helps stabilize and improve your main campaigns by continuously identifying new top-performing creatives.
AppAgentâs Conclusion
âBy acting on prioritized backlog insights, the overall margin of marketing operations improved by +44% month over month, with the ROAS from paid campaigns increasing consistently over time.
Additionally, new KPIs and benchmarks for UA campaigns were established to ensure better outcomes in the short and long term.â
